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2025 open for entries

New Yorkers have seen it all. So have our judges, which is why we’ve always asked you to ‘Show Us Something We Haven’t Seen.’ It’s a high bar, and sometimes those impressive case study metrics meant to ‘wow’ can feel a little…suspect. That’s why the NYFA 2025 judges will be cutting through the BS in the jury room—and as a nod to transparency, we’ll be donating fertilizer to the NYC Parks Department for anything that smells a little ‘fishy.’ So, ‘Show Us Something We Haven’t Seen’—and leave the bullsh*** at the door.

IMPORTANT DATES


OPEN FOR ENTRIES - 1/15/25

Early Deadline - 2/28/25

Official Deadline - 4/25/25


FINAL Extended Deadline - 5/9/25

We are accepting NGO/PSA work in all categories.

2025 EXECUTIVE JURY PRESIDENt

New York Festivals Advertising Awards® proudly announces the return of Javier Campopiano, Global Chief Creative Officer of McCann Worldgroup and McCann, as the industry trailblazer leading the 2025 Executive Jury.

“Serving as Executive Jury President for New York Festivals is its own reward, and I am honored to be taking on this important role again. Together with an incredible group of accomplished industry peers, we will be looking for creativity rooted in human truths that generate ideas that endure. This is the kind of work that makes us all proud to be part of this industry and motivates us to reach even further in the year ahead.”

We’re thrilled to release a fantastic and insightful episode of Creativity From The Other Side between Javier and David Sable, Vice Chair of Stagwell. Together they discuss the power of brands today, Javi’s career and iconic campaigns, “tapping into all of the flavors of creativity” and, of course, his thoughts on leading this year’s jury of legends and future legends who will be judging your work. Don’t miss this masterclass discussion!

Evolution of the
Skyline FOR NYFA 2025

Our goal is always to mirror the industry and help identify excellence in emerging areas of creativity. Along with category updates throughout the competition, we’re unveiling revitalized Purpose, PR, Design and Future Now category groups. Stay tuned for exciting Executive Jury announcements for these category groups.

in partnership with the african cristal festival

NYF CRISTAL VILLAGE AWARD

New York Festivals, in partnership with the African Cristal Festival, is proud to present the NYF Cristal Village Award.  

This award celebrates creative brand and experience work that educates for good, recognizing campaigns and initiatives across any channel - with broad appeal, purpose, and driving cultural synergy and understanding.  

 To qualify for this award, work must embody a strong sense of purpose, inspire new thinking, or deeper understanding, change attitudes and behaviors - for social good. The award focuses on entries that bridge cultures and deliver messages with wide-reaching, positive impact.  

Examples of eligible work include, but are not limited to, campaigns delivering: human & community-driven brand activation,  new product and service launches and activation - with a strong social focus, climate and sustainability change, mental, physical health & wellness impact, disease awareness, animal welfare, and human rights.  

Entry fees for submissions in this category will go towards sponsoring Pan-African young creatives to attend the African Cristal Festival, planned to take place in Casablanca, Morocco in September 2025.  Both NYF and The African Cristal Festival hope that such an experience for young talent will change and inspire lives.  

 

THE NYF MARATHON

Inspired by the NYC Marathon, a beloved race that embodies grit, endurance, and determination, The NYF Marathon honors the same relentless spirit in the world of creativity and enduring brand platforms.  

This category celebrates brand platforms that go the distance—showcasing enduring, innovative communication efforts and work that builds on its initial platform and proves its ability to run the media marathon, not just the sprint.  In the city that never sleeps, brilliance isn’t just created—it’s sustained. 

MEET SOME OF OUR SPONSORS

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celebrate the
2024 winners

New York Festivals salutes 2024’s winners. Here’s a behind the scenes look at the Grand Prize winners, our Executive Jury judging sessions and a special message from Mercado McCann our Best of Show winner!

Every year, the New York Festivals Special Industry Awards honor companies whose multi-award winning campaigns demonstrated innovation and creativity.This honor is the ultimate recognition: celebrating the holding companies, networks, and agencies whose cutting edge work inspired and engaged consumers AND fostered brand affinity.The 2024 Industry Award recipients are determined by the number of top-scoring entries that earned trophies within the competitions based on scores determined by the New York Festivals 2024 Executive Jury.

2024 EXECUTIVE JURY PRESIDENt

New York Festivals Advertising Awards® proudly announces Javier Campopiano, Global Chief Creative Officer of McCann Worldgroup and McCann, as the industry trailblazer leading the 2024 Executive Jury.

We’re thrilled to release a fantastic and insightful episode of Creativity From The Other Side between Javier and David Sable, Vice Chair of Stagwell. Together they discuss the power of brands today, Javi’s career and iconic campaigns, “tapping into all of the flavors of creativity” and, of course, his thoughts on leading this year’s jury of legends and future legends who will be judging your work. Don’t miss this masterclass discussion!

We are proud to announce Harbor as the esteemed host of the 2024 Advertising Awards Film Craft Executive Jury, with Harbor’s visionary Zak Tucker serving as the Jury Chair. Zak Tucker, the Co-Founder and CEO of Harbor, commands a top-tier, global production, and post-production studio that serves the feature film, episodic, and advertising industries.

Teaming up with New York Festivals, Zak will strategically assemble a panel that includes a diverse range of creative talent, focusing on the nexus of entertainment and advertising. Click below to see the Industry innovators who have already joined the jury.

A business with purpose is great. But what’s even greater is the purpose of business:
To benefit the world around us. That’s not altruism. It’s interdependence. Because what’s good for people, for the environment, for ecosystems, for communities —that’s good for business. We’ve forgotten that, somewhere along the way. And it’s time to remember. And honor great work done with true Purpose.
- Scott Goodson & Angelique Bellmer Krembs

We’ve revamped the Purpose category group and tailored it to honor the incredible work being done by Brands and NGOs to celebrate the art, the craft, and the insight of mass persuasion for good. To bestow the NYF Towers upon excellence in Purpose work, we’re honored to have a jury who can talk the talk, but absolutely walk the Purpose walk.

Over two days in NYC, the Cutting Edge Jury, chaired by Sergio Lopez-Ferrero, the Global CEO of Production at Publicis Groupe, will be awarding the iconic NYF Advertising Tower, to the fog cutting work that has one foot in the future. We’re honored to introduce a jury of your creative peers who will be judging the following category groups:

  • Collaborations/Partnerships

  • Creativity in Commerce

  • Digital/Mobile

  • Future Now

  • Social Media/Influencer

NYFA 2024 CALL FOR ENTRIES video

Who are you? You tell us. Better yet, show us. Bring us the work that’s gonna make you famous (well, advertising famous). Enter New York Festivals and make a name for yourself once and for all.

what winning work looks like

BEST OF SHOW

Wolf BKK Thailand “The Air Drummer” for Robinsons Department Store    

GRAND AWARD WINNERS

ACTIVATION & ENGAGEMENT: DDB Chicago USA “Apologize the Rainbow” for Skittles
AVANT-GARDE/INNOVATIVE:
DDB MEXICO SA DE CV “Data Tienda” for Gahr WeCapital
COLLABORATIONS & PARTNERSHIPS:
Saatchi & Saatchi Düsseldorf Germany “Oreo Cheat Cookies” Mondelēz Europe/Oreo
COMMERCE AND CREATIVITY:
VMLY&R Commerce USA “Oreocodes” for Oreo
DESIGN:
FCB Lisboa “Portuguese (Re)Constitution” for Penguin Books
DIGITAL/MOBILE:
DDB MEXICO SA DE CV “Data Tienda” for Gahr WeCapital
DIRECT:
DDB MEXICO SA DE CV “Data Tienda” for Gahr WeCapital
FILM: Wolf BKK Thailand “The Air Drummer” for Robinsons Department Store
FILM CRAFT: BBDO Group Germany GmbH “The Glitch” for Alzheimer Forschung Initiative e.V.
PACKAGE & PRODUCT DESIGN: TBWA HAKUHODO Japan “SHELLMET” for Koushi Chemical Industry Co., Ltd.
PRINT: AfriSam + BlackStudio South Africa “Plan (a)” for Promise

See all of the amazing winning work in our Winners Gallery.

2023 INDUSTRY AWARDS

Evolution of the Skyline

Unveiling revitalized PURPOSE and FUTURE NOW category groups with their own exclusive jury in this year's competition!

NYF’N FUNNY

The NYF’N FUNNY category is for work that cuts like a spork, and brings us together through tears and an underwear change or just makes you say “WTF?!”. In this category group, all that matters is the funny.

FREE TO ENTER


PURPOSE

A category about transforming impact, we're proud to unveil a renewed PURPOSE category for work that elevates the social good in advertising. This category group will have its own dedicated jury to judge purpose-driven excellence.


The future now

The Future Now, is for interesting, meaningful, bespoke use of technology to provide experience and/or innovation leading to a better consumer experience. Revamped and rebuilt with new lanes to honor the cutting edge in the business of creativity.

FEATURED CONTENT


Creativity From the Other Side:

Industry Awards Edition

Join David Sable, host of NYF's flagship content series, 'Creativity From The OtherSide,' as he engages in this lively and in-depth discussion featuring Deb Vandeven, Global CCO of VMLY&R; Manuel Bordé, Global CCO of VMLY&R Commerce US; Nicholas Henault, Director, OREO US at Mondelēz International; and 2023 NYF Executive Jury President, Bianca Guimaraes, Partner & Executive Creative Director at Mischief USA. Together, they delve into the significance of awards, explore the world of Industry Awards, and much more.

LATEST STOB RELEASE

State of the Biz: Featuring Pree Rao

NYF and Paul Marobella, CEO of VOKAL, are back with another insight packed episode of “State of the Biz.” In this episode, Paul does a deep dive with Pree Rao, Co-Head Global Marketing & Sales Practice for Egon Zehnder, one of the top 5 global marketing and executive search firms. As Co-Head Pree recruits top-line functions at the intersection of marketing and sales with a focus on helping CEOs and their teams drive topline transformation.

Latest CFOS release

Creativity from the Other Side Featuring: Brian Rappaport

In this latest episode of NYF’s flagship content series “Creativity From The Other Side,” host, David Sable sat down with Executive Jury member Brian Rappaport, Founder and CEO of Quan Media Group. Brian’s on a mission to move OOH away from being looked at as just an awareness channel, and more as a performance channel. Quan Media Group offers a modern approach to Out-of-Home advertising for modern brands who want to build a real-world identity. Brian’s company Quan offers ad tech with personalization and experience and focuses on utilizing smart, strategic and measurable OOH to help scale brands… from billboards to painted murals to pop up activations to 3D projection.

LATEST RELEASE

BREAKTHROUGH: with Matt Van Hoven

NYF and Matt Van Hoven, Co-Founder of Raven Public Relations, have partnered together to launch a new content series. "Breakthrough with Matt Van Hoven" is an insider's look at how creativity is doing what it does best, helping brands breakthrough! 

In Breakthrough, Matt interviews creative marketing leaders Pete Gosselin, Executive Creative Director for Wongdoody, Cira Sarmiento, Former Chief Creative Officer for Saatchi & Saatchi New York, and Zack McDonald, Chief Creative Officer for B-Reel. In this first episode he takes a deep dive with his guests exploring how creativity is being used to breakthrough.

State of the Biz:
Featuring Paul Marobella

What Does Modern Marketing Mean?

Paul teams up with four A-list industry game-changers to discuss what modern marketing means in 2023. These C-suite innovators, known for their strategic skills and well versed in fast-paced high stakes strategic decisions, share their perspective on Modern Marketing.

State of the Biz Episode 2 - Panelists:
Jason Harris, Chief Executive Officer, Mekanism
Laura Maness, Global Chief Executive Officer, Grey
Lisa Pillet, Global Chief Marketing Officer, Fossil Group
Brenda Tsai, Chief Marketing Officer, State Street

Creativity From the Other Side

with David Sable, Featuring
Bianca Guimarães

This episode features an in-depth interview with 2023 NYFA Executive Jury President Bianca Guimarães. The fascinating interview explores her career, the formation of Mischief, and the importance of "what if questions", finding champions, fear vs. lack of trust in what you pitch clients, and much more. Don't miss it!