2025 entry guide
All of us at New York Festivals wish you and your company great success in this year’s competition for the World’s Best Advertising.
Scott Rose – President, New York Festivals Advertising Competitions
Jennifer Vizina – Director
John Ottinger – Competition Management
If you would like assistance or have any questions, concerns or suggestions, please contact our Processing Department at: processing@newyorkfestivals.com | 212-271-5278
PLEASE NOTE
We are accepting Pro Bono/ PSA/ NGO work in all categories
Pro bono work – which you undertake and produce for the benefit of your clients and causes – is powerful work, innovative work, and work created from the heart.
Which is why we are including pro bono work in the 2024 New York Festivals Advertising Awards. This area in our competition and in our lives matters: the impact is priceless.
RULES & REGULATIONS
-
We encourage entering as early as possible to make the judging process more efficient.
A separate fee is applied per each category selection.
Early entries are rewarded with lower fees.
OPEN FOR ENTRIES DECEMBER 6, 2024
SINGLE – $550
SINGLE PLUS – $650
CAMPAIGN – $1200
EARLY BIRD DEADLINE FEBRUARY 1, 2024
SINGLE – $600
SINGLE PLUS – $700
CAMPAIGN – $1300
OFFICIAL DEADLINE APRIL 5, 2024
SINGLE – $700
SINGLE PLUS – $800
CAMPAIGN – $1400
FINAL DEADLINE APRIL 26, 2024
SINGLE - $750
SINGLE PLUS - $850
CAMPAIGN - $1500
STUDENT ENTRY
$100 THROUGHOUT THE ENTRY PERIOD -
Winning Finalists will be informed of their status via email, and announced on our website, email blasts, social media platforms and through press releases to top publications in the industry.
The Best of Show, Grand Award, Gold, Silver, Bronze, and Industry Awards will be decided by the Executive Jury. Duplicates can be purchased through our store.
AWARD RANKING
BEST OF SHOW
GRAND AWARD
Gold
Silver
Bronze
FINALIST -
Currency must be in US Dollars made payable to INTERNATIONAL AWARDS GROUP, LLC. We accept credit card payment using VISA, MasterCard, and AMEX.
CREDIT CARD FEES
3% of total order for VISA and MasterCard. 3.2% of total order for AMEX.
SUBMISSION & PAYMENT
If you are submitting more than one entry, send only one payment for the total amount of all your entry fees. INTERNATIONAL AWARDS GROUP must receive payment information within 7 business days of completing your online entry submission in order to process entries.
WIRE (OR BANK) TRANSFER
A $150 US dollar fee will be applied to all Wire (or bank) transfer payments to cover intermediary bank fees. This fee will be added to the total amount on your invoice.
SUBMISSION & PAYMENT
A $150 US dollar fee will be applied to all Wire (or bank) transfer payments to cover intermediary bank fees. This fee will be added to the total amount on your invoice.
Your invoice number and our bank transfer information will be available to you just after checkout. You will then be able to print your invoice for your accounting department so they can execute the transfer. If you have any questions about your invoice forward it to accounting@newyorkfestivals.com. Do not reply to invoice@newyorkfestivals.com.
All bank charges must be prepaid by you.
You must include your invoice number on your bank transfer Instruction forms so we can match your payments to your order.
You must send the financial contact information with your invoice for all wire transfers, purchase order requests, and/or tax information requirements to accounting@newyorkfestivals.com.
We do not charge media handling fees, sales tax, or VAT taxes.PLEASE NOTE
Entry Carts that have been inactive for more than 6 weeks will be considered abandoned and will be automatically deleted. Unpaid entries will not be judged or awarded.LATE ENTRY FEE
Any entry submitted after the official Final Deadline may be subject to a 10% Late Entry Processing Fee.
REFUND POLICY
Refunds of entry fees will only be granted if a written request is made within 14 days of submitting entries and then a $100 fee per entry will be charged to cover additional administrative costs. After 14 days, because entries will have been processed and entered into the system, no refunds will be granted, but we will be able to block the entries from the judging schedule.
No refunds will be made once judging begins. -
Currency must be in US Dollars made payable to INTERNATIONAL AWARDS GROUP, LLC. We accept credit card payment using VISA, MasterCard, and AMEX.
ELIGIBLE AIRING
To be eligible for the 2024 competition, entries must have been published or aired between January 1, 2023 and April 26, 2024.
JURY DISPOSITION
New York Festivals gives the jury the right to move an entry to a different category should they determine the work does not belong in the category in which it was originally entered. By moving the ad, the jury will agree it will receive an award equal to or higher than the one it was originally scheduled to receive.
SCAMGUARD
Our SCAMGUARD system encourages jury members to anonymously flag suspicious ads and include comments in support for their suspicions. Scam ads were never published or were published without the full knowledge and consent of the advertiser.
FLAGGED ENTRIES
Every flagged entry is investigated. Should the evidence prove the scam, the entry will be disqualified and the people listed in the credits of the entering company will be suspended from entering our competitions for three years. -
SINGLE
Nominates an individual piece of work.
2 FILE MAXIMUM
1 Main Execution + 1 Supplemental piece, such as a case video or case board. The supplemental supporting material cannot be an execution of work.
SINGLE PLUS
Nominates an individual piece of work, includes more space for supplemental material.
6 FILE MAXIMUM
1 Main Execution + up to 5 Supplemental pieces.
NOTE
Multiple, separate, executions of work should be entered as a Campaign.
CAMPAIGN
Nominates a collection of related work in its entirety.
6 FILE MAXIMUM
Up to 6 Main Executions and/or Supplemental pieces. All will be considered in judging. -
Please upload Case study videos first. Must not be longer than three minutes in length.
ACCEPTED FORMATS AND REQUIREMENTS
MOV AND MP4
We do not accept ProRes files.
MP3
May be uploaded in its original format.
PDF
Can contain one image or multiple. Magnification enabled within judging.
JPG/JPEG
Accepted but magnification unavailable. Vertical and horizontal images outside of a 4:3 (16:9) aspect ratio should be submitted as a PDF to provide the highest resolution.
Any technical questions may be emailed to processing@newyorkfestivals.com
WEBSITE URLS
You may submit a webpage as an entry or as supporting creative material. All links must stay active through July 2024, and must be direct links that do not require a login or password. To ensure fair and anonymous judging, websites cannot include the agency name.
If submitting from Youtube, Vimeo, Soundcloud or other streaming sites, please make sure your file is downloadable. If that is not an option, we will need the video or audio file for showcasing purposes, should your entry reach finalist status. -
HOLDING COMPANY OF THE YEAR
GLOBAL BRAND OF THE YEAR
GLOBAL AGENCY NETWORK OF THE YEAR
REGIONAL AGENCY OF THE YEAR
BOUTIQUE AGENCY OF THE YEAR
IN-HOUSE AGENCY OF THE YEAR
BEST NEW AGENCY OF THE YEAR
INDEPENDENT AGENCY OF THE YEAR
FILM PRODUCTION COMPANY OF THE YEAR
BEST OF SHOW
PUBLIC RELATIONS AGENCY OF THE YEAR -
HOLDING COMPANY OF THE YEAR
If you do not want your work showcased on our website and platforms:
Indicate “NO” where prompted in the entry process and Email John Ottinger: processing@newyorkfestivals.com
All copies of entries submitted become the property of International Awards Group, LLC, and its affiliated awards companies, NYF Advertising Awards®, NYF Health Awards®, AME Awards®, Midas Awards®, Global Awards®, and New York Festivals® (hereafter collectively referred to as NYF), and can be used for supplemental presentations to educational institutions, trade shows, advertising professionals, and the general public. Entries will not be returned.
Entrant specifically grants a worldwide, perpetual, irrevocable, royalty-free permission to NYF to play or show the entries at award presentations, at NYF sponsored screenings around the world, or in any other public or private presentation with or without charge whenever and as often as NYF and its representatives see fit without any compensation to Entrant. Entrant agrees that NYF may use or process the entries for any purpose, including but not limited to, for the purpose of artificial intelligence, artificial intelligence training, machine learning, augmented human intelligence development, algorithm improvement, or similar data aggregation activities.
Entrant authorizes NYF the use of any trademarks, animated characters, animals, and merchandised items included in the entries for such purposes. NYF may use entries or license entries or the reproduction of entries in perpetuity, without payment to Entrant or Entrant’s clients, non-exclusively throughout the world, for use in telecasts, broadcasts, videotapes, Internet, data analysis, DVDs, exhibits, annuals, and any other publications including without limitation, television, radio, or Internet presentations featuring the NYF winners.
Entrant holds or will secure the necessary license for use of all music embodied within the entries. Entrant will fully defend, indemnify and hold NYF, its affiliated companies, assignees and licensees harmless from any talent or other residual charges due to the release of its entries or any third party claims against NYF, its affiliated companies, assignees and licensees resulting from the content of the entries and the intellectual property contained therein. The person submitting entry or entries certifies that he or she has full authority to approve the rights granted herein.
DISPOSITION OF ENTRY
Entries and materials submitted will not be returned and may be displayed, shown, duplicated, published or reproduced for educational or promotional purposes, as New York Festivals deems appropriate. By entering our competitions, the entrant agrees to hold International Awards Group, LLC, and any of its affiliated companies, exempt from any costs or expenses of any claim arising out of any use.
RULES & REGULATIONS
We encourage entering as early as possible to make the judging process more efficient. A separate fee is applied per each category selection. Early entries are rewarded with lower fees.
Open for Entries December 6, 2023
Single – $550
Single Plus – $650
Campaign – $1200
Early Bird Deadline february 1, 2o24
Single – $600
Single Plus – $700
Campaign – $1300
Official Deadline April 5, 2o24
Single – $700
Single Plus – $800
Campaign – $1400
final Deadline april 26, 2o24
Single - $750
Single Plus - $850
Campaign - $1500
STUDENT Entry
$100 Throughout the entry period
deadlines & entry fees
Winning Finalists will be informed of their status via email, and announced on our website, email blasts, social media platforms and through press releases to top publications in the industry.
The Best of Show, Grand Award, Gold, Silver, Bronze, and Industry Awards will be decided by the Executive Jury.
Duplicates can be purchased through our store.
AWARD RANKING
BEST OF SHOW
GRAND AWARD
GOLD
SILVER
BRONZE
FINALIST
WINNER ANNOUNCEMENTS
Currency must be in US Dollars made payable to INTERNATIONAL AWARDS GROUP, LLC. We accept credit card payment using VISA, MasterCard, and AMEX.
Credit Card Fees
3% of total order for VISA and MasterCard. 3.2% of total order for AMEX.
Submission & payment
If you are submitting more than one entry, send only one payment for the total amount of all your entry fees. INTERNATIONAL AWARDS GROUP must receive payment information within 7 business days of completing your online entry submission in order to process entries.
Wire (or bank) Transfer
3% of total order for VISA and MasterCard. 3.2% of total order for AMEX.
Submission & payment
A $150 US dollar fee will be applied to all Wire (or bank) transfer payments to cover intermediary bank fees. This fee will be added to the total amount on your invoice.
Your invoice number and our bank transfer information will be available to you just after checkout. You will then be able to print your invoice for your accounting department so they can execute the transfer. If you have any questions about your invoice forward it to accounting@newyorkfestivals.com. Do not reply to invoice@newyorkfestivals.com.
All bank charges must be prepaid by you.
You must include your invoice number on your bank transfer Instruction forms so we can match your payments to your order.
You must send the financial contact information with your invoice for all wire transfers, purchase order requests, and/or tax information requirements to accounting@newyorkfestivals.com.
We do not charge media handling fees, sales tax, or VAT taxes.
Please note
Entry Carts that have been inactive for more than 6 weeks will be considered abandoned and will be automatically deleted. Unpaid entries will not be judged or awarded.
Late Entry Fee
Any entry submitted after the official Final Deadline may be subject to a 10% Late Entry Processing Fee.
Refund Policy
Refunds of entry fees will only be granted if a written request is made within 14 days of submitting entries and then a $100 fee per entry will be charged to cover additional administrative costs. After 14 days, because entries will have been processed and entered into the system, no refunds will be granted, but we will be able to block the entries from the judging schedule.
No refunds will be made once judging begins.
Processing fees
Currency must be in US Dollars made payable to INTERNATIONAL AWARDS GROUP, LLC. We accept credit card payment using VISA, MasterCard, and AMEX.
eligible airing
To be eligible for the 2024 competition, entries must have been published or aired between January 1, 2023 and April 26, 2024.
jury disposition
New York Festivals gives the jury the right to move an entry to a different category should they determine the work does not belong in the category in which it was originally entered. By moving the ad, the jury will agree it will receive an award equal to or higher than the one it was originally scheduled to receive.
Scamguard
Our SCAMGUARD system encourages jury members to anonymously flag suspicious ads and include comments in support for their suspicions. Scam ads were never published or were published without the full knowledge and consent of the advertiser.
Flagged entries
Every flagged entry is investigated. Should the evidence prove the scam, the entry will be disqualified and the people listed in the credits of the entering company will be suspended from entering our competitions for three years.
ELIGIBILITY
Single
Nominates an individual piece of work.
2 FILE MAXIMUM
1 Main Execution + 1 Supplemental piece, such as a case video or case board. The supplemental supporting material cannot be an execution of work.
Single Plus
Nominates an individual piece of work, includes more space for supplemental material.
6 FILE MAXIMUM
1 Main Execution + up to 5 Supplemental pieces.
NOTE
Multiple, separate, executions of work should be entered as a Campaign.
Campaign
Nominates a collection of related work in its entirety.
6 FILE MAXIMUM
Up to 6 Main Executions and/or Supplemental pieces. All will be considered in judging.
ENTRY TYPE DEFINITIONS
ACCEPTED FORMATS AND REQUIREMENTS
MOV AND MP4
We do not accept ProRes files.
MP3
May be uploaded in its original format.
PDF
Can contain one image or multiple. Magnification enabled within judging.
JPG/JPEG
Accepted but magnification unavailable. Vertical and horizontal images outside of a 4:3 (16:9) aspect ratio should be submitted as a PDF to provide the highest resolution.
Any technical questions may be emailed to processing@newyorkfestivals.com
WEBSITE URLS
You may submit a webpage as an entry or as supporting creative material. All links must stay active through July 2024, and must be direct links that do not require a login or password. To ensure fair and anonymous judging, websites cannot include the agency name.
If submitting from Youtube, Vimeo, Soundcloud or other streaming sites, please make sure your file is downloadable. If that is not an option, we will need the video or audio file for showcasing purposes, should your entry reach finalist status.
TECHNICAL SPECIFICATIONS
Please upload Case study videos first.
Must not be longer than three minutes in length.
INDUSTRY & SPECIAL AWARDS
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Is awarded to the holding company that earned the highest combined score for all entries in all mediums, calculated from all points earned by its networks and agencies
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Is awarded to a brand that earns the highest score for entries in all mediums and has distinguished itself through innovative and creative marketing while demonstrating effective communications.
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Is awarded to an advertising agency network that earns the highest score for entries in all mediums. For consideration to be part of a network, the company concerned must be wholly or majority owned by a network or associated with a network group through naming and/or branding.
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Is awarded to an advertising agency that earns the highest score for entries in all mediums. The five regions of the world are North America, South America, Middle East/Africa, Europe and Asia/Pacific.
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Is awarded to an agency unaffiliated with a large agency network, employs less than 75 people and has made an impact on the marketplace. In order to qualify for this award, the agency must win at least three different awards for three separate or individual entries. Finalist Awards do not apply. Single and Campaign entries do not count as separate entries. In the event no agency qualifies, this award will not be presented.
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Is based on total points earned, the In-House Agency of the Year Award will be given to the in-house agency that obtains the highest score for entries in all categories across all mediums. Agencies must opt-in for In-House Agency of The Year during the entry process in order to qualify for this award. In order to win In-House Agency of The Year, the individual agency must win at least three awards for three separate or individual campaigns. The agency with the highest scoring entries in total will be awarded this honor.
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Is based on total points earned and recognizes the impact upstart agencies less than four years old have on the marketplace and their ability to garner international exposure. In order to qualify for this award, the agency must win at least three different awards for three separate or individual entries. Finalist Awards do not apply. Single and Campaign entries do not count as separate entries. In the event no agency qualifies, this award will not be presented.
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Is based on total points earned, the Independent Agency of the Year Award will be given to the non-networked agency that obtains the highest score for entries in all categories across all mediums, irrespective of whether these have been entered by the agency or another party. Agencies must opt in for Independent Agency of the Year during the entry process in order to qualify for this award. In order to win Independent Agency of the Year, the individual agency must win at least three awards for three separate or individual campaigns. The agency with the highest scoring entries in total will be awarded this honor.
-
Is based on total points scored, regardless of whether entries were submitted by the production company, advertising agency, or a third party.
-
Is determined by the Executive Jury from among top-scoring winners. The Best of Show will be awarded to the entry that possesses creativity and innovation deserving of this special recognition.
-
The new addition to our prestigious Industry Awards is the PR AGENCY OF THE YEAR. Every entry now has a field to enter the PR company that was affiliated with the work. Based on the medal counts for all of the work attributed to them, the PR Agency of the year will be declared.
If you do not want your work showcased on our website and platforms:
Indicate “NO” where prompted in the entry process and Email John Ottinger: processing@newyorkfestivals.com
All copies of entries submitted become the property of International Awards Group, LLC, and its affiliated awards companies, NYF Advertising Awards®, NYF Health Awards®, AME Awards®, Midas Awards®, Global Awards®, and New York Festivals® (hereafter collectively referred to as NYF), and can be used for supplemental presentations to educational institutions, trade shows, advertising professionals, and the general public. Entries will not be returned.
Entrant specifically grants a worldwide, perpetual, irrevocable, royalty-free permission to NYF to play or show the entries at award presentations, at NYF sponsored screenings around the world, or in any other public or private presentation with or without charge whenever and as often as NYF and its representatives see fit without any compensation to Entrant. Entrant agrees that NYF may use or process the entries for any purpose, including but not limited to, for the purpose of artificial intelligence, artificial intelligence training, machine learning, augmented human intelligence development, algorithm improvement, or similar data aggregation activities.
Entrant authorizes NYF the use of any trademarks, animated characters, animals, and merchandised items included in the entries for such purposes. NYF may use entries or license entries or the reproduction of entries in perpetuity, without payment to Entrant or Entrant’s clients, non-exclusively throughout the world, for use in telecasts, broadcasts, videotapes, Internet, data analysis, DVDs, exhibits, annuals, and any other publications including without limitation, television, radio, or Internet presentations featuring the NYF winners.
Entrant holds or will secure the necessary license for use of all music embodied within the entries. Entrant will fully defend, indemnify and hold NYF, its affiliated companies, assignees and licensees harmless from any talent or other residual charges due to the release of its entries or any third party claims against NYF, its affiliated companies, assignees and licensees resulting from the content of the entries and the intellectual property contained therein. The person submitting entry or entries certifies that he or she has full authority to approve the rights granted herein.
DISPOSITION OF ENTRY
Entries and materials submitted will not be returned and may be displayed, shown, duplicated, published or reproduced for educational or promotional purposes, as New York Festivals deems appropriate. By entering our competitions, the entrant agrees to hold International Awards Group, LLC, and any of its affiliated companies, exempt from any costs or expenses of any claim arising out of any use.
EXHIBITION AND COPYRIGHT
holding company of the year
CATEGORIES
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Entries in this category group, Activation & Engagement, build brands through active interaction with the target audience. Execution is limited only by the imagination. These categories can include anything from an event, film, flash mob, or even an outdoor sculpture. The one thing it can’t be? Passive. Because with this strategy, audiences aren’t just viewing an advertisement – they should be experiencing the brand. Whether the piece elicits emotion, action or interaction, winners will have demonstrated not just a creative, unique or outrageous scenario, but also a successful and measurable idea with results that activate and engage the audience.
LIMITS
The same entry may be entered in up to 5 categories in Best Use
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AE01 AMBIENT
Non-traditional or alternative items or placement.
AE02 BROADCAST
TV, cinema, or digital moving image or audio advertisements.
AE03 COMMUNITY BUILDING
Created extra value by fostering a sense of community, engaging the audience and inspiring interaction not only with the brand but with each other. Includes user-generated content.
AE04 COMPETITIONS & PROMOTIONAL GAMES
Contests, sweepstakes, lotteries.
AE05 CROSS-PLATFORM
Leverages multiple platforms in a unique and powerful way to engage the audience. Winners in this category will use the strengths of each platform to expand on the concept. This does not represent typical integrated campaigns where one piece of main content is used similarly across different media.
AE06 EVENTS & STUNTS
PR stunts, pop-up events, guerilla marketing.
AE07 EXHIBITIONS & INSTALLATIONS
Trade shows, art installations.
AE08 IN-STORE EXPERIENCES
Displays, demonstrations.
AE09 ONLINE & LIVE EVENTS/CONCERTS/EXPERIENCES
Live shows, concerts, festivals.
AE10 MOBILE
Using a mobile device or platform such as tablet, phone, app.
AE11 PRINT/OUTDOOR
Using print or outdoor/out-of-home media.
AE12 REAL-TIME RESPONSE
Work done with in-the-moment, original, thinking, fast reaction, and an investment in craft.
AE13 SMALL BUDGET/BIG IDEA Excellence achieved with limited budget/resources. Jury brief must include budget and explanation of why you qualify for this award.
AE14 SOCIAL MEDIA
Using a social media platform such as Facebook, Twitter, Instagram.
AE15 SOCIAL/ENVIRONMENTAL GOOD:BRAND
Public service or education with an activation & engagement component. Sponsored by a brand or for-profit company.
AE16 SOCIAL/ENVIRONMENTAL GOOD: NGO/PSA
Public service or education for the betterment of society. Done by an NGO or non-profit company.
AE17 TECHNOLOGY
Best use of technology with an activation and/or engagement component. -
AE19 AUTOMOTIVE
Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit).
AE20 CORPORATE IMAGE/CONSUMER SERVICES/B2B
Self-promotion, internal communications, recruitment, rebranding, etc.
AE21 DURABLE GOODS
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
AE22 FOOD/DRINK/RESTAURANTS
Any type of food, drink, grocery or restaurant.
AE23 HEALTHCARE
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
AE24 MEDIA/ENTERTAINMENT/EVENTS
Any and all types of media, entertainment, or events.
AE25 NON-DURABLE HOUSEHOLD GOODS
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
AE26 OTHER
Other products & services that don't fit easily into the above categories. You cannot enter any other Products & Services category if you enter here.
AE27 POLITICS & GOVERNMENT
Communications regarding politics, government, or public policy.
AE28 RETAIL STORES & eCOMMERCE
Worked related to retail stores and/or eCommerce.
AE29 TRANSPORTATION
Transportation including subways, trains, buses, bikeshares. Please Note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
AE30 TRAVEL/LEISURE
Travel, tourism, and/or leisure activities including but not limited to airlines, cruise ships, hotels, recreation, etc.
AE31 UTILITIES
Including but not limited to telecommunications and energy.
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Entries in this category group, Audio/Radio, leave the visuals to the imagination of the viewer, choosing instead to use the power of sound to convey their message. Eligible work includes but is not limited to radio spots, podcasts, streaming and downloadable audio content.
-
AE01 :60 AND UNDER
Length of each spot is :60 seconds or less.
AE02 OVER :60
Length of each spot is over :60 seconds.
AE03 PODCASTS
The ad is a podcast or runs during a podcast.
AE04 STREAMINGO
The ad reaches its intended audience via streaming.
AE05 RADIO
The ad reaches its intended audience via the radio.
AE06 BEST USE OF MEDIUM
Creative and innovative use of the audio/radio medium to communicate the brand’s message.
AE07 REAL-TIME RESPONSE
Work done with in-the-moment, original, thinking, fast reaction, and an investment in craft.
AE08 SOCIAL/ENVIRONMENTAL GOOD:BRAND
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
AE09 SOCIAL/ENVIRONMENTAL GOOD: NGO/PSA
Public service or education for the betterment of society. Sponsored by an NGO or non-profit.
AU10 TECHNOLOGY
Best use of technology that is exceptionally creative, unique, or new.
AU11 USE OF DATA
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.
AU12 USE OF ORIGINAL MUSIC
AU13 USE OF LICENSED MUSIC -
AE19 AUTOMOTIVE
Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit).
AE20 CORPORATE IMAGE/CONSUMER SERVICES/B2B
Self-promotion, internal communications, recruitment, rebranding, etc.
AE21 DURABLE GOODS
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
AE22 FOOD/DRINK/RESTAURANTS
Any type of food, drink, grocery or restaurant.
AE23 HEALTHCARE
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
AE24 MEDIA/ENTERTAINMENT/EVENTS
Any and all types of media, entertainment, or events.
AE25 NON-DURABLE HOUSEHOLD GOODS
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
AE26 OTHER
Other products & services that don't fit easily into the above categories. You cannot enter any other Products & Services category if you enter here.
AE27 POLITICS & GOVERNMENT
Communications regarding politics, government, or public policy.
AE28 RETAIL STORES & eCOMMERCE
Worked related to retail stores and/or eCommerce.
AE29 TRANSPORTATION
Transportation including subways, trains, buses, bikeshares. Please Note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
AE30 TRAVEL/LEISURE
Travel, tourism, and/or leisure activities including but not limited to airlines, cruise ships, hotels, recreation, etc.
AE31 UTILITIES
Including but not limited to telecommunications and energy.
LIMITS
The same entry may be entered in up to 5 categories in Best Use.
AE11
AE14
PRINT/OUTDOOR
Using print or outdoor/out-of-home media.
AE12
AE13
REAL-TIME RESPONSE
Work done with in-the-moment, original, thinking, fast reaction, and an investment in craft.
SMALL BUDGET/BIG IDEA
Excellence achieved with limited budget/resources. Jury brief must include budget and explanation of why you qualify for this award.
SOCIAL MEDIA
Using a social media platform such as Facebook, Twitter, Instagram.
AE15
SOCIAL/ENVIRONMENTAL GOOD:BRAND
Public service or education with an activation & engagement component. Sponsored by a brand or for-profit company.
AE16
SOCIAL/ENVIRONMENTAL GOOD: NGO/PSA
Public service or education for the betterment of society. Done by an NGO or non-profit company.
AE17
TECHNOLOGY
Best use of technology with an activation and/or engagement component.
AE18
USE OF DATA
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.
AE19
VR/AR
Having a virtual reality or augmented reality component.
AMBIENT
Non-traditional or alternative items or placement.
BROADCAST
TV, cinema, or digital moving image or audio advertisements.
COMMUNITY BUILDING
Created extra value by fostering a sense of community, engaging the audience and inspiring interaction not only with the brand but with each other. Includes user-generated content.
COMPETITIONS & PROMOTIONAL GAMES
Contests, sweepstakes, lotteries.
CROSS-PLATFORM
Leverages multiple platforms in a unique and powerful way to engage the audience. Winners in this category will use the strengths of each platform to expand on the concept. This does not represent typical integrated campaigns where one piece of main content is used similarly across different media.
EVENTS & STUNTS
PR stunts, pop-up events, guerilla marketing.
EXHIBITIONS & INSTALLATIONS
Trade shows, art installations.
IN-STORE EXPERIENCES
Displays, demonstrations.
ONLINE & LIVE EVENTS/CONCERTS/EXPERIENCES
Live shows, concerts, festivals.
MOBILE
Using a mobile device or platform such as tablet, phone, app.
ACTIVATION & ENGAGEMENT
Entries in this category group, Activation & Engagement, build brands through active interaction with the target audience. Execution is limited only by the imagination. These categories can include anything from an event, film, flash mob, or even an outdoor sculpture. The one thing it can’t be? Passive. Because with this strategy, audiences aren’t just viewing an advertisement – they should be experiencing the brand. Whether the piece elicits emotion, action or interaction, winners will have demonstrated not just a creative, unique or outrageous scenario, but also a successful and measurable idea with results that activate and engage the audience.
BEST USE
AE01
AE02
AE03
AE04
AE05
AE06
AE07
AE08
AE09
AE10
ENTRY PROCESS
base information
IF APPLICABLE
FILM PRODUCTION COMPANY
PUBLIC RELATIONS COMPANY
HOLDING COMPANY
AGENCY NETWORK
Please make sure that your Title, Agency, and Brand name all contain proper spelling and correct capitalization. Winning entries will be showcased on our website exactly as they are entered.
ENTRY TYPE
See definitions for Single, Single PLUS, Campaign, Etc.
RELEASE/AIRDATE
Must be within Eligibility Window
YES or NO
SHOWCASE
Learn more about Exhibition And Copyright
Winning entries will be promoted on our website
SPECIALTY AWARDS
BOUTIQUE AGENCY OF THE YEAR AWARD
BEST NEW AGENCY AWARD
IN-HOUSE AGENCY OF THE YEAR AWARD
PUBLIC RELATIONS AGENCY OF THE YEAR AWARD
PLEASE PREPARE THE FOLLOWING INFORMATION
ENTRY TITLE
BRAND NAME
YOUR AGENCY (CREATED BY)
CREATIVE DIRECTOR
CREATIVE DIRECTOR EMAIL
credits
Please list individual credits in order of importance with the highest credit first. The character limit for each line of Credits is 100 characters including spaces.
Winning trophies will be shipped to the entering contact shipping address only. Any return and re-shipping costs will be paid for by the entrant.
Select Category
Select the category that most closely relates to your submission’s type of program, primary purpose, content, or target audience. You may enter the same production or program in multiple categories. There is an entry fee for each category you enter.
Additional Information
These categories require the following information. Fields are open-ended.
Public Relations
Campaign End Date
Target Audience
Objective
Research
Planning
Execution
Evidence Of Result
Commerce and creativity
Insight/Context
Execution/ideas
Results/Conversion
review
The “Review Entry” page will detail your Base Information, Pieces, Credits, Categories, and Additional Information (if applicable). Please make sure these details are correct. When you are ready, click the “ADD ENTRY TO CART” button to proceed.
Cart
1 “EDIT” will allow you to return to your Entry Details.
2 “Save For Later” will move your Entry Draft into the
Completed Entries section of your Account Dashboard.
3 “+ADD ENTRY” will start a new entry.
4 “CHECKOUT” will proceed to payment.
Your cart will display any completed entry drafts that have been added to it.
If your cart is empty, please click “Enter” in the header to start a new entry, or return to your Account Dashboard to finish any incomplete drafts.
When you have added an entry to your cart, the following options will become available.
checkout
PLEASE PREPARE THE FOLLOWING INFORMATION
If you encounter any errors, please contact processing@newyorkfestivals.com
FedEx Does Not Ship to PO Boxes. PLEASE give us your street address for the delivery of your Award. STUDENTS MUST USE THEIR Personal Address NOT the sponsored School address. We cannot ship to schools.
BILLING ADDRESS
FIRST NAME
LAST NAME
STREET 1
STREET 2
STREET 3
CITY
STATE
ZIP CODE
COUNTRY
PHONE
EMAIL
COMPANY
SHIPPING ADDRESS
FIRST NAME
LAST NAME
STREET 1
STREET 2
STREET 3
CITY
STATE
ZIP CODE
COUNTRY
PHONE
EMAIL
COMPANY
PAYMENT METHOD
CREDIT CARD
CARD TYPE
NAME ON CARD
CARD NUMBER
EXPIRATION DATE
WIRE TRANSFER $125 Fee
review & submit
Once you have completed all of the fields in Checkout, you can give a final review of your billing and shipping addresses before you confirm and submit your order to close your cart.
Confirmation Number
Upon confirmation, an Invoice and Order Number will be generated and e-mailed to you; please refer to this as your record.
Your orders and entries will be displayed at the bottom of your Account Dashboard.
After you receive your confirmation number, you will need to input the piece details including title, type of entry, background summary, translation (if not in English) and method of submission. You can also access the invoice for your order.
Piece details
PIECE TITLE
ENTRY FORMAT
See Technical Specifications
JURY BRIEF 800 Word Max.
Use this section of the entry process to explain to the jury why your entry should win in the category chosen. This is your opportunity to include any additional context, descriptions, and/or statistics.
UPLOAD
Drag & drop your file into the space provided to upload your work.
To add a new file, please click either “+NEW PIECE” or “+CASE STUDY” to create a new Entry Piece for you to upload to.
If you do not see either of these options, you have used all of your available Entry Pieces. For more space, please adjust your Entry Type via the Base Information.
You may submit the same witten material to all Entry Pieces, or you may choose to differentiate, we leave the option open to the entrant.
TRANSLATION Optional, Unlimited Space
FILM
We recommend including embedded translation in the film as clear, legible subtitles.
Ex: white letters on a black bar
If embedded subtitles are unavailable, please include complete written translations with your submission via the space provided in the entry form.
AUDIO
If your entry is not produced in English, please include a complete English script with your submission where indicated in the entry form.
WEBSITES
Translate only relevant menu sections, headlines and text.