2025 entry guide

All of us at New York Festivals wish you and your company great success in this year’s competition for the World’s Best Advertising.


Scott Rose
President, New York Festivals Advertising Competitions
Jennifer VizinaDirector
John OttingerCompetition Management


If you would like assistance or have any questions, concerns or suggestions, please contact our Processing Department at: processing@newyorkfestivals.com | 212-271-5278


PLEASE NOTE
We are accepting  Pro Bono/ PSA/ NGO work in all categories

Pro bono work – which you undertake and produce for the benefit of your clients and causes – is powerful work, innovative work, and work created from the heart. 

Which is why we are including pro bono work in the 2024 New York Festivals Advertising Awards. This area in our competition and in our lives matters: the impact is priceless.

RULES & REGULATIONS

  • We encourage entering as early as possible to make the judging process more efficient.
    A separate fee is applied per each category selection.
    Early entries are rewarded with lower fees.

    OPEN FOR ENTRIES DECEMBER 6, 2024
    SINGLE – $550
    SINGLE PLUS – $650
    CAMPAIGN – $1200

    EARLY BIRD DEADLINE FEBRUARY 1, 2024
    SINGLE – $600
    SINGLE PLUS – $700
    CAMPAIGN – $1300

    OFFICIAL DEADLINE
    APRIL 5, 2024
    SINGLE – $700
    SINGLE PLUS – $800
    CAMPAIGN – $1400

    FINAL DEADLINE APRIL 26, 2024
    SINGLE - $750
    SINGLE PLUS - $850
    CAMPAIGN - $1500

    STUDENT ENTRY
    $100 THROUGHOUT THE ENTRY PERIOD

  • Winning Finalists will be informed of their status via email, and announced on our website, email blasts, social media platforms and through press releases to top publications in the industry.

    The Best of Show, Grand Award, Gold, Silver, Bronze, and Industry Awards will be decided by the Executive Jury. Duplicates can be purchased through our store.


    AWARD RANKING
    BEST OF SHOW
    GRAND AWARD
    Gold
    Silver
    Bronze
    FINALIST

  • Currency must be in US Dollars made payable to INTERNATIONAL AWARDS GROUP, LLC. We accept credit card payment using VISA, MasterCard, and AMEX.


    CREDIT CARD FEES
    3% of total order for VISA and MasterCard. 3.2% of total order for AMEX.


    SUBMISSION & PAYMENT

    If you are submitting more than one entry, send only one payment for the total amount of all your entry fees. INTERNATIONAL AWARDS GROUP must receive payment information within 7 business days of completing your online entry submission in order to process entries.


    WIRE (OR BANK) TRANSFER
    A $150 US dollar fee will be applied to all Wire (or bank) transfer payments to cover intermediary bank fees. This fee will be added to the total amount on your invoice.


    SUBMISSION & PAYMENT
    A $150 US dollar fee will be applied to all Wire (or bank) transfer payments to cover intermediary bank fees. This fee will be added to the total amount on your invoice.

    Your invoice number and our bank transfer information will be available to you just after checkout. You will then be able to print your invoice for your accounting department so they can execute the transfer. If you have any questions about your invoice forward it to accounting@newyorkfestivals.com. Do not reply to invoice@newyorkfestivals.com.

    All bank charges must be prepaid by you.

    You must include your invoice number on your bank transfer Instruction forms so we can match your payments to your order.

    You must send the financial contact information with your invoice for all wire transfers, purchase order requests, and/or tax information requirements to accounting@newyorkfestivals.com.


    We do not charge media handling fees, sales tax, or VAT taxes.

    PLEASE NOTE
    Entry Carts that have been inactive for more than 6 weeks will be considered abandoned and will be automatically deleted. Unpaid entries will not be judged or awarded.

    LATE ENTRY FEE
    Any entry submitted after the official Final Deadline may be subject to a 10% Late Entry Processing Fee.


    REFUND POLICY
    Refunds of entry fees will only be granted if a written request is made within 14 days of submitting entries and then a $100 fee per entry will be charged to cover additional administrative costs. After 14 days, because entries will have been processed and entered into the system, no refunds will be granted, but we will be able to block the entries from the judging schedule.

    No refunds will be made once judging begins.

  • Currency must be in US Dollars made payable to INTERNATIONAL AWARDS GROUP, LLC. We accept credit card payment using VISA, MasterCard, and AMEX.


    ELIGIBLE AIRING
    To be eligible for the 2024 competition, entries must have been published or aired between January 1, 2023 and April 26, 2024.


    JURY DISPOSITION

    New York Festivals gives the jury the right to move an entry to a different category should they determine the work does not belong in the category in which it was originally entered. By moving the ad, the jury will agree it will receive an award equal to or higher than the one it was originally scheduled to receive.


    SCAMGUARD
    Our SCAMGUARD system encourages jury members to anonymously flag suspicious ads and include comments in support for their suspicions. Scam ads were never published or were published without the full knowledge and consent of the advertiser.


    FLAGGED ENTRIES
    Every flagged entry is investigated. Should the evidence prove the scam, the entry will be disqualified and the people listed in the credits of the entering company will be suspended from entering our competitions for three years.

  • SINGLE
    Nominates an individual piece of work.

    2 FILE MAXIMUM
    1 Main Execution + 1 Supplemental piece, such as a case video or case board. The supplemental supporting material cannot be an execution of work.


    SINGLE PLUS
    Nominates an individual piece of work, includes more space for supplemental material.

    6 FILE MAXIMUM
    1 Main Execution + up to 5 Supplemental pieces.

    NOTE
    Multiple, separate, executions of work should be entered as a Campaign.


    CAMPAIGN
    Nominates a collection of related work in its entirety.

    6 FILE MAXIMUM
    Up to 6 Main Executions and/or Supplemental pieces. All will be considered in judging.

  • Please upload Case study videos first. Must not be longer than three minutes in length.

    ACCEPTED FORMATS AND REQUIREMENTS
    MOV AND MP4
    We do not accept ProRes files.


    MP3
    May be uploaded in its original format.


    PDF
    Can contain one image or multiple. Magnification enabled within judging.


    JPG/JPEG
    Accepted but magnification unavailable. Vertical and horizontal images outside of a 4:3 (16:9) aspect ratio should be submitted as a PDF to provide the highest resolution.

    Any technical questions may be emailed to processing@newyorkfestivals.com



    WEBSITE URLS
    You may submit a webpage as an entry or as supporting creative material. All links must stay active through July 2024, and must be direct links that do not require a login or password. To ensure fair and anonymous judging, websites cannot include the agency name.

    If submitting from Youtube, Vimeo, Soundcloud or other streaming sites, please make sure your file is downloadable. If that is not an option, we will need the video or audio file for showcasing purposes, should your entry reach finalist status.

  • HOLDING COMPANY OF THE YEAR

    GLOBAL BRAND OF THE YEAR

    GLOBAL AGENCY NETWORK OF THE YEAR

    REGIONAL AGENCY OF THE YEAR

    BOUTIQUE AGENCY OF THE YEAR

    IN-HOUSE AGENCY OF THE YEAR

    BEST NEW AGENCY OF THE YEAR

    INDEPENDENT AGENCY OF THE YEAR

    FILM PRODUCTION COMPANY OF THE YEAR

    BEST OF SHOW

    PUBLIC RELATIONS AGENCY OF THE YEAR

  • HOLDING COMPANY OF THE YEAR
    If you do not want your work showcased on our website and platforms:
    Indicate “NO” where prompted in the entry process and Email John Ottinger: processing@newyorkfestivals.com

    All copies of entries submitted become the property of International Awards Group, LLC, and its affiliated awards companies, NYF Advertising Awards®, NYF Health Awards®, AME Awards®, Midas Awards®, Global Awards®, and New York Festivals® (hereafter collectively referred to as NYF), and can be used for supplemental presentations to educational institutions, trade shows, advertising professionals, and the general public. Entries will not be returned.

    Entrant specifically grants a worldwide, perpetual, irrevocable, royalty-free permission to NYF to play or show the entries at award presentations, at NYF sponsored screenings around the world, or in any other public or private presentation with or without charge whenever and as often as NYF and its representatives see fit without any compensation to Entrant. Entrant agrees that NYF may use or process the entries for any purpose, including but not limited to, for the purpose of artificial intelligence, artificial intelligence training, machine learning, augmented human intelligence development, algorithm improvement, or similar data aggregation activities.

    Entrant authorizes NYF the use of any trademarks, animated characters, animals, and merchandised items included in the entries for such purposes. NYF may use entries or license entries or the reproduction of entries in perpetuity, without payment to Entrant or Entrant’s clients, non-exclusively throughout the world, for use in telecasts, broadcasts, videotapes, Internet, data analysis, DVDs, exhibits, annuals, and any other publications including without limitation, television, radio, or Internet presentations featuring the NYF winners.

    Entrant holds or will secure the necessary license for use of all music embodied within the entries. Entrant will fully defend, indemnify and hold NYF, its affiliated companies, assignees and licensees harmless from any talent or other residual charges due to the release of its entries or any third party claims against NYF, its affiliated companies, assignees and licensees resulting from the content of the entries and the intellectual property contained therein. The person submitting entry or entries certifies that he or she has full authority to approve the rights granted herein.


    DISPOSITION OF ENTRY
    Entries and materials submitted will not be returned and may be displayed, shown, duplicated, published or reproduced for educational or promotional purposes, as New York Festivals deems appropriate. By entering our competitions, the entrant agrees to hold International Awards Group, LLC, and any of its affiliated companies, exempt from any costs or expenses of any claim arising out of any use.

RULES & REGULATIONS

We encourage entering as early as possible to make the judging process more efficient. A separate fee is applied per each category selection. Early entries are rewarded with lower fees.

Open for Entries December 6, 2023

Single – $550
Single Plus – $650
Campaign – $1200

Early Bird Deadline february 1, 2o24

Single – $600
Single Plus – $700
Campaign – $1300

Official Deadline April 5, 2o24

Single – $700
Single Plus – $800
Campaign – $1400

final Deadline april 26, 2o24

Single - $750
Single Plus - $850
Campaign - $1500

STUDENT Entry

$100 Throughout the entry period

deadlines & entry fees

Winning Finalists will be informed of their status via email, and announced on our website, email blasts, social media platforms and through press releases to top publications in the industry.

The Best of Show, Grand Award, Gold, Silver, Bronze, and Industry Awards will be decided by the Executive Jury.

Duplicates can be purchased through our store.

AWARD RANKING

BEST OF SHOW
GRAND AWARD
GOLD
SILVER
BRONZE
FINALIST

WINNER ANNOUNCEMENTS

Currency must be in US Dollars made payable to INTERNATIONAL AWARDS GROUP, LLC. We accept credit card payment using VISA, MasterCard, and AMEX.

Credit Card Fees

3% of total order for VISA and MasterCard. 3.2% of total order for AMEX.

Submission & payment

If you are submitting more than one entry, send only one payment for the total amount of all your entry fees. INTERNATIONAL AWARDS GROUP must receive payment information within 7 business days of completing your online entry submission in order to process entries.

Wire (or bank) Transfer

3% of total order for VISA and MasterCard. 3.2% of total order for AMEX.

Submission & payment

A $150 US dollar fee will be applied to all Wire (or bank) transfer payments to cover intermediary bank fees. This fee will be added to the total amount on your invoice.

Your invoice number and our bank transfer information will be available to you just after checkout. You will then be able to print your invoice for your accounting department so they can execute the transfer. If you have any questions about your invoice forward it to accounting@newyorkfestivals.com. Do not reply to invoice@newyorkfestivals.com.

All bank charges must be prepaid by you.

You must include your invoice number on your bank transfer Instruction forms so we can match your payments to your order.

You must send the financial contact information with your invoice for all wire transfers, purchase order requests, and/or tax information requirements to accounting@newyorkfestivals.com.

We do not charge media handling fees, sales tax, or VAT taxes.

Please note

Entry Carts that have been inactive for more than 6 weeks will be considered abandoned and will be automatically deleted. Unpaid entries will not be judged or awarded.

Late Entry Fee

Any entry submitted after the official Final Deadline may be subject to a 10% Late Entry Processing Fee.

Refund Policy

Refunds of entry fees will only be granted if a written request is made within 14 days of submitting entries and then a $100 fee per entry will be charged to cover additional administrative costs. After 14 days, because entries will have been processed and entered into the system, no refunds will be granted, but we will be able to block the entries from the judging schedule.

No refunds will be made once judging begins.

Processing fees

Currency must be in US Dollars made payable to INTERNATIONAL AWARDS GROUP, LLC. We accept credit card payment using VISA, MasterCard, and AMEX.

eligible airing

To be eligible for the 2024 competition, entries must have been published or aired between January 1, 2023 and April 26, 2024.

jury disposition

New York Festivals gives the jury the right to move an entry to a different category should they determine the work does not belong in the category in which it was originally entered. By moving the ad, the jury will agree it will receive an award equal to or higher than the one it was originally scheduled to receive.

Scamguard

Our SCAMGUARD system encourages jury members to anonymously flag suspicious ads and include comments in support for their suspicions. Scam ads were never published or were published without the full knowledge and consent of the advertiser.

Flagged entries

Every flagged entry is investigated. Should the evidence prove the scam, the entry will be disqualified and the people listed in the credits of the entering company will be suspended from entering our competitions for three years.

ELIGIBILITY

Single

Nominates an individual piece of work.

2 FILE MAXIMUM
1 Main Execution + 1 Supplemental piece, such as a case video or case board. The supplemental supporting material cannot be an execution of work.

Single Plus

Nominates an individual piece of work, includes more space for supplemental material.

6 FILE MAXIMUM
1 Main Execution + up to 5 Supplemental pieces.

NOTE
Multiple, separate, executions of work should be entered as a Campaign.

Campaign

Nominates a collection of related work in its entirety.

6 FILE MAXIMUM
Up to 6 Main Executions and/or Supplemental pieces. All will be considered in judging.

ENTRY TYPE DEFINITIONS

ACCEPTED FORMATS AND REQUIREMENTS

MOV AND MP4
We do not accept ProRes files.


MP3
May be uploaded in its original format.


PDF
Can contain one image or multiple. Magnification enabled within judging.


JPG/JPEG
Accepted but magnification unavailable. Vertical and horizontal images outside of a 4:3 (16:9) aspect ratio should be submitted as a PDF to provide the highest resolution.

Any technical questions may be emailed to processing@newyorkfestivals.com

WEBSITE URLS
You may submit a webpage as an entry or as supporting creative material. All links must stay active through July 2024, and must be direct links that do not require a login or password. To ensure fair and anonymous judging, websites cannot include the agency name.

If submitting from Youtube, Vimeo, Soundcloud or other streaming sites, please make sure your file is downloadable. If that is not an option, we will need the video or audio file for showcasing purposes, should your entry reach finalist status.

TECHNICAL SPECIFICATIONS

Please upload Case study videos first.
Must not be longer than three minutes in length.

INDUSTRY & SPECIAL AWARDS

  • Is awarded to the holding company that earned the highest combined score for all entries in all mediums, calculated from all points earned by its networks and agencies

  • Is awarded to a brand that earns the highest score for entries in all mediums and has distinguished itself through innovative and creative marketing while demonstrating effective communications.

  • Is awarded to an advertising agency network that earns the highest score for entries in all mediums. For consideration to be part of a network, the company concerned must be wholly or majority owned by a network or associated with a network group through naming and/or branding.

  • Is awarded to an advertising agency that earns the highest score for entries in all mediums. The five regions of the world are North America, South America, Middle East/Africa, Europe and Asia/Pacific.

  • Is awarded to an agency unaffiliated with a large agency network, employs less than 75 people and has made an impact on the marketplace. In order to qualify for this award, the agency must win at least three different awards for three separate or individual entries. Finalist Awards do not apply. Single and Campaign entries do not count as separate entries. In the event no agency qualifies, this award will not be presented.

  • Is based on total points earned, the In-House Agency of the Year Award will be given to the in-house agency that obtains the highest score for entries in all categories across all mediums. Agencies must opt-in for In-House Agency of The Year during the entry process in order to qualify for this award. In order to win In-House Agency of The Year, the individual agency must win at least three awards for three separate or individual campaigns. The agency with the highest scoring entries in total will be awarded this honor.

  • Is based on total points earned and recognizes the impact upstart agencies less than four years old have on the marketplace and their ability to garner international exposure. In order to qualify for this award, the agency must win at least three different awards for three separate or individual entries. Finalist Awards do not apply. Single and Campaign entries do not count as separate entries. In the event no agency qualifies, this award will not be presented.

  • Is based on total points earned, the Independent Agency of the Year Award will be given to the non-networked agency that obtains the highest score for entries in all categories across all mediums, irrespective of whether these have been entered by the agency or another party. Agencies must opt in for Independent Agency of the Year during the entry process in order to qualify for this award. In order to win Independent Agency of the Year, the individual agency must win at least three awards for three separate or individual campaigns. The agency with the highest scoring entries in total will be awarded this honor.

  • Is based on total points scored, regardless of whether entries were submitted by the production company, advertising agency, or a third party.

  • Is determined by the Executive Jury from among top-scoring winners. The Best of Show will be awarded to the entry that possesses creativity and innovation deserving of this special recognition.

  • The new addition to our prestigious Industry Awards is the PR AGENCY OF THE YEAR. Every entry now has a field to enter the PR company that was affiliated with the work. Based on the medal counts for all of the work attributed to them, the PR Agency of the year will be declared.

If you do not want your work showcased on our website and platforms:
Indicate “NO” where prompted in the entry process and Email John Ottinger: processing@newyorkfestivals.com

All copies of entries submitted become the property of International Awards Group, LLC, and its affiliated awards companies, NYF Advertising Awards®, NYF Health Awards®, AME Awards®, Midas Awards®, Global Awards®, and New York Festivals® (hereafter collectively referred to as NYF), and can be used for supplemental presentations to educational institutions, trade shows, advertising professionals, and the general public. Entries will not be returned.

Entrant specifically grants a worldwide, perpetual, irrevocable, royalty-free permission to NYF to play or show the entries at award presentations, at NYF sponsored screenings around the world, or in any other public or private presentation with or without charge whenever and as often as NYF and its representatives see fit without any compensation to Entrant. Entrant agrees that NYF may use or process the entries for any purpose, including but not limited to, for the purpose of artificial intelligence, artificial intelligence training, machine learning, augmented human intelligence development, algorithm improvement, or similar data aggregation activities.

Entrant authorizes NYF the use of any trademarks, animated characters, animals, and merchandised items included in the entries for such purposes. NYF may use entries or license entries or the reproduction of entries in perpetuity, without payment to Entrant or Entrant’s clients, non-exclusively throughout the world, for use in telecasts, broadcasts, videotapes, Internet, data analysis, DVDs, exhibits, annuals, and any other publications including without limitation, television, radio, or Internet presentations featuring the NYF winners.

Entrant holds or will secure the necessary license for use of all music embodied within the entries. Entrant will fully defend, indemnify and hold NYF, its affiliated companies, assignees and licensees harmless from any talent or other residual charges due to the release of its entries or any third party claims against NYF, its affiliated companies, assignees and licensees resulting from the content of the entries and the intellectual property contained therein. The person submitting entry or entries certifies that he or she has full authority to approve the rights granted herein.

DISPOSITION OF ENTRY

Entries and materials submitted will not be returned and may be displayed, shown, duplicated, published or reproduced for educational or promotional purposes, as New York Festivals deems appropriate. By entering our competitions, the entrant agrees to hold International Awards Group, LLC, and any of its affiliated companies, exempt from any costs or expenses of any claim arising out of any use.

EXHIBITION AND COPYRIGHT

holding company of the year

CATEGORIES

  • Entries in this category group, Activation & Engagement, build brands through active interaction with the target audience. Execution is limited only by the imagination. These categories can include anything from an event, film, flash mob, or even an outdoor sculpture. The one thing it can’t be? Passive. Because with this strategy, audiences aren’t just viewing an advertisement – they should be experiencing the brand. Whether the piece elicits emotion, action or interaction, winners will have demonstrated not just a creative, unique or outrageous scenario, but also a successful and measurable idea with results that activate and engage the audience.

    LIMITS
    The same entry may be entered in up to 5 categories in Best Use

  • AE01 AMBIENT
    Non-traditional or alternative items or placement.


    AE02 BROADCAST
    TV, cinema, or digital moving image or audio advertisements.


    AE03 COMMUNITY BUILDING
    Created extra value by fostering a sense of community, engaging the audience and inspiring interaction not only with the brand but with each other. Includes user-generated content.


    AE04 COMPETITIONS & PROMOTIONAL GAMES
    Contests, sweepstakes, lotteries.


    AE05 CROSS-PLATFORM
    Leverages multiple platforms in a unique and powerful way to engage the audience. Winners in this category will use the strengths of each platform to expand on the concept. This does not represent typical integrated campaigns where one piece of main content is used similarly across different media.


    AE06 EVENTS & STUNTS
    PR stunts, pop-up events, guerilla marketing.


    AE07 EXHIBITIONS & INSTALLATIONS
    Trade shows, art installations.


    AE08 IN-STORE EXPERIENCES
    Displays, demonstrations.


    AE09 ONLINE & LIVE EVENTS/CONCERTS/EXPERIENCES
    Live shows, concerts, festivals.


    AE10 MOBILE
    Using a mobile device or platform such as tablet, phone, app.


    AE11
    PRINT/OUTDOOR
    Using print or outdoor/out-of-home media.


    AE12
    REAL-TIME RESPONSE
    Work done with in-the-moment, original, thinking, fast reaction, and an investment in craft.


    AE13 SMALL BUDGET/BIG IDEA Excellence achieved with limited budget/resources. Jury brief must include budget and explanation of why you qualify for this award.


    AE14 SOCIAL MEDIA
    Using a social media platform such as Facebook, Twitter, Instagram.


    AE15
    SOCIAL/ENVIRONMENTAL GOOD:BRAND
    Public service or education with an activation & engagement component. Sponsored by a brand or for-profit company.


    AE16 SOCIAL/ENVIRONMENTAL GOOD: NGO/PSA
    Public service or education for the betterment of society. Done by an NGO or non-profit company.


    AE17 TECHNOLOGY
    Best use of technology with an activation and/or engagement component.

  • AE19 AUTOMOTIVE
    Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit).


    AE20 CORPORATE IMAGE/CONSUMER SERVICES/B2B
    Self-promotion, internal communications, recruitment, rebranding, etc.


    AE21 DURABLE GOODS
    Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.


    AE22 FOOD/DRINK/RESTAURANTS
    Any type of food, drink, grocery or restaurant.


    AE23 HEALTHCARE
    Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.


    AE24 MEDIA/ENTERTAINMENT/EVENTS
    Any and all types of media, entertainment, or events.


    AE25 NON-DURABLE HOUSEHOLD GOODS
    Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.


    AE26 OTHER
    Other products & services that don't fit easily into the above categories. You cannot enter any other Products & Services category if you enter here.


    AE27 POLITICS & GOVERNMENT
    Communications regarding politics, government, or public policy.


    AE28 RETAIL STORES & eCOMMERCE
    Worked related to retail stores and/or eCommerce.


    AE29
    TRANSPORTATION
    Transportation including subways, trains, buses, bikeshares. Please Note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.


    AE30 TRAVEL/LEISURE
    Travel, tourism, and/or leisure activities including but not limited to airlines, cruise ships, hotels, recreation, etc.


    AE31
    UTILITIES
    Including but not limited to telecommunications and energy.

  • Entries in this category group, Audio/Radio, leave the visuals to the imagination of the viewer, choosing instead to use the power of sound to convey their message. Eligible work includes but is not limited to radio spots, podcasts, streaming and downloadable audio content.

  • AE01 :60 AND UNDER
    Length of each spot is :60 seconds or less.


    AE02 OVER :60
    Length of each spot is over :60 seconds.


    AE03 PODCASTS
    The ad is a podcast or runs during a podcast.


    AE04 STREAMINGO
    The ad reaches its intended audience via streaming.

    AE05 RADIO
    The ad reaches its intended audience via the radio.

    AE06 BEST USE OF MEDIUM
    Creative and innovative use of the audio/radio medium to communicate the brand’s message.


    AE07 REAL-TIME RESPONSE
    Work done with in-the-moment, original, thinking, fast reaction, and an investment in craft.


    AE08 SOCIAL/ENVIRONMENTAL GOOD:BRAND
    Public service or education for the betterment of society. Sponsored by a brand or for-profit company.

    AE09 SOCIAL/ENVIRONMENTAL GOOD: NGO/PSA
    Public service or education for the betterment of society. Sponsored by an NGO or non-profit.

    AU10 TECHNOLOGY
    Best use of technology that is exceptionally creative, unique, or new.


    AU11
    USE OF DATA
    Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.


    AU12
    USE OF ORIGINAL MUSIC


    AU13 USE OF LICENSED MUSIC

  • AE19 AUTOMOTIVE
    Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit).


    AE20 CORPORATE IMAGE/CONSUMER SERVICES/B2B
    Self-promotion, internal communications, recruitment, rebranding, etc.


    AE21 DURABLE GOODS
    Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.


    AE22 FOOD/DRINK/RESTAURANTS
    Any type of food, drink, grocery or restaurant.


    AE23 HEALTHCARE
    Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.


    AE24 MEDIA/ENTERTAINMENT/EVENTS
    Any and all types of media, entertainment, or events.


    AE25 NON-DURABLE HOUSEHOLD GOODS
    Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.


    AE26 OTHER
    Other products & services that don't fit easily into the above categories. You cannot enter any other Products & Services category if you enter here.


    AE27 POLITICS & GOVERNMENT
    Communications regarding politics, government, or public policy.


    AE28 RETAIL STORES & eCOMMERCE
    Worked related to retail stores and/or eCommerce.


    AE29
    TRANSPORTATION
    Transportation including subways, trains, buses, bikeshares. Please Note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.


    AE30 TRAVEL/LEISURE
    Travel, tourism, and/or leisure activities including but not limited to airlines, cruise ships, hotels, recreation, etc.


    AE31
    UTILITIES
    Including but not limited to telecommunications and energy.

LIMITS

The same entry may be entered in up to 5 categories in Best Use.

AE11

AE14

PRINT/OUTDOOR

Using print or outdoor/out-of-home media.

AE12

AE13

REAL-TIME RESPONSE

Work done with in-the-moment, original, thinking, fast reaction, and an investment in craft.

SMALL BUDGET/BIG IDEA

Excellence achieved with limited budget/resources. Jury brief must include budget and explanation of why you qualify for this award.

SOCIAL MEDIA

Using a social media platform such as Facebook, Twitter, Instagram.

AE15

SOCIAL/ENVIRONMENTAL GOOD:BRAND

Public service or education with an activation & engagement component. Sponsored by a brand or for-profit company.

AE16

SOCIAL/ENVIRONMENTAL GOOD: NGO/PSA

Public service or education for the betterment of society. Done by an NGO or non-profit company.

AE17

TECHNOLOGY

Best use of technology with an activation and/or engagement component.

AE18

USE OF DATA

Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.

AE19

VR/AR

Having a virtual reality or augmented reality component.

AMBIENT

Non-traditional or alternative items or placement.

BROADCAST

TV, cinema, or digital moving image or audio advertisements.

COMMUNITY BUILDING

Created extra value by fostering a sense of community, engaging the audience and inspiring interaction not only with the brand but with each other. Includes user-generated content.

COMPETITIONS & PROMOTIONAL GAMES

Contests, sweepstakes, lotteries.

CROSS-PLATFORM

Leverages multiple platforms in a unique and powerful way to engage the audience. Winners in this category will use the strengths of each platform to expand on the concept. This does not represent typical integrated campaigns where one piece of main content is used similarly across different media.

EVENTS & STUNTS

PR stunts, pop-up events, guerilla marketing.

EXHIBITIONS & INSTALLATIONS

Trade shows, art installations.

IN-STORE EXPERIENCES

Displays, demonstrations.

ONLINE & LIVE EVENTS/CONCERTS/EXPERIENCES

Live shows, concerts, festivals.

MOBILE

Using a mobile device or platform such as tablet, phone, app.

ACTIVATION & ENGAGEMENT

Entries in this category group, Activation & Engagement, build brands through active interaction with the target audience. Execution is limited only by the imagination. These categories can include anything from an event, film, flash mob, or even an outdoor sculpture. The one thing it can’t be? Passive. Because with this strategy, audiences aren’t just viewing an advertisement – they should be experiencing the brand. Whether the piece elicits emotion, action or interaction, winners will have demonstrated not just a creative, unique or outrageous scenario, but also a successful and measurable idea with results that activate and engage the audience.

BEST USE

AE01

AE02

AE03

AE04

AE05

AE06

AE07

AE08

AE09

AE10

ENTRY PROCESS

base information

IF APPLICABLE
FILM PRODUCTION COMPANY
PUBLIC RELATIONS COMPANY
HOLDING COMPANY
AGENCY NETWORK

Please make sure that your Title, Agency, and Brand name all contain proper spelling and correct capitalization. Winning entries will be showcased on our website exactly as they are entered.


ENTRY TYPE
See definitions for Single, Single PLUS, Campaign, Etc.


RELEASE/AIRDATE

Must be within Eligibility Window


YES or NO


SHOWCASE
Learn more about Exhibition And Copyright
Winning entries will be promoted on our website


SPECIALTY AWARDS
BOUTIQUE AGENCY OF THE YEAR AWARD
BEST NEW AGENCY AWARD
IN-HOUSE AGENCY OF THE YEAR AWARD
PUBLIC RELATIONS AGENCY OF THE YEAR AWARD

PLEASE PREPARE THE FOLLOWING INFORMATION

ENTRY TITLE
BRAND NAME
YOUR AGENCY (CREATED BY)
CREATIVE DIRECTOR
CREATIVE DIRECTOR EMAIL

credits

Please list individual credits in order of importance with the highest credit first. The character limit for each line of Credits is 100 characters including spaces.

Winning trophies will be shipped to the entering contact shipping address only. Any return and re-shipping costs will be paid for by the entrant.

Select Category

Select the category that most closely relates to your submission’s type of program, primary purpose, content, or target audience. You may enter the same production or program in multiple categories. There is an entry fee for each category you enter.

Additional Information

These categories require the following information. Fields are open-ended.


Public Relations

Campaign End Date
Target Audience
Objective
Research
Planning
Execution
Evidence Of Result

Commerce and creativity

Insight/Context
Execution/ideas
Results/Conversion

review

The “Review Entry” page will detail your Base Information, Pieces, Credits, Categories, and Additional Information (if applicable). Please make sure these details are correct. When you are ready, click the “ADD ENTRY TO CART” button to proceed.

Cart

1 “EDIT” will allow you to return to your Entry Details.

2 “Save For Later” will move your Entry Draft into the

Completed Entries section of your Account Dashboard.

3 “+ADD ENTRY” will start a new entry.

4 “CHECKOUT” will proceed to payment.

Your cart will display any completed entry drafts that have been added to it.

If your cart is empty, please click “Enter” in the header to start a new entry, or return to your Account Dashboard to finish any incomplete drafts.

When you have added an entry to your cart, the following options will become available.

checkout

PLEASE PREPARE THE FOLLOWING INFORMATION

If you encounter any errors, please contact processing@newyorkfestivals.com

FedEx Does Not Ship to PO Boxes. PLEASE give us your street address for the delivery of your Award. STUDENTS MUST USE THEIR Personal Address NOT the sponsored School address. We cannot ship to schools.


BILLING ADDRESS

FIRST NAME
LAST NAME
STREET 1
STREET 2
STREET 3
CITY
STATE
ZIP CODE
COUNTRY
PHONE
EMAIL
COMPANY


SHIPPING ADDRESS
FIRST NAME
LAST NAME
STREET 1
STREET 2
STREET 3
CITY
STATE
ZIP CODE
COUNTRY
PHONE
EMAIL
COMPANY


PAYMENT METHOD
CREDIT CARD
CARD TYPE
NAME ON CARD
CARD NUMBER
EXPIRATION DATE
WIRE TRANSFER $125 Fee

review & submit

Once you have completed all of the fields in Checkout, you can give a final review of your billing and shipping addresses before you confirm and submit your order to close your cart.

Confirmation Number

Upon confirmation, an Invoice and Order Number will be generated and e-mailed to you; please refer to this as your record.

Your orders and entries will be displayed at the bottom of your Account Dashboard.

After you receive your confirmation number, you will need to input the piece details including title, type of entry, background summary, translation (if not in English) and method of submission. You can also access the invoice for your order.

Piece details

PIECE TITLE


ENTRY FORMAT

See Technical Specifications


JURY BRIEF 800 Word Max.

Use this section of the entry process to explain to the jury why your entry should win in the category chosen. This is your opportunity to include any additional context, descriptions, and/or statistics.


UPLOAD

Drag & drop your file into the space provided to upload your work.

To add a new file, please click either “+NEW PIECE” or “+CASE STUDY” to create a new Entry Piece for you to upload to.

If you do not see either of these options, you have used all of your available Entry Pieces. For more space, please adjust your Entry Type via the Base Information.

You may submit the same witten material to all Entry Pieces, or you may choose to differentiate, we leave the option open to the entrant.


TRANSLATION Optional, Unlimited Space

FILM
We recommend including embedded translation in the film as clear, legible subtitles.

Ex: white letters on a black bar

If embedded subtitles are unavailable, please include complete written translations with your submission via the space provided in the entry form.

AUDIO
If your entry is not produced in English, please include a complete English script with your submission where indicated in the entry form.

WEBSITES
Translate only relevant menu sections, headlines and text.