EXPLORE. BRAINSTORM. BUILD.
Unveiling New York Festivals'
Revolutionary Tool, Creative Intelligence.
Creative Intelligence is an AI platform that allows you to not only explore our winners gallery, but to ideate and brainstorm against it. It's designed to dissect creative case studies at an "atomic level", revealing the fundamental elements of great work, and providing the springboard for even more compelling and innovative ideas.
GET early ACCESS TO CREATIVE INTELLIGENCE
We're Beta testing our new tool that allows you to go beyond watching case studies in the Winners Gallery. Learn more about it below and sign up for early access.
HOW CAN CI BE USED?
Creative Research and Inspiration: CI's detailed analysis capabilities can be invaluable for creatives seeking inspiration. By allowing users to search for specific instances, expressions, emotions, objects and even color schemes within a vast database of creative work, it offers a level of granularity that can inspire new ideas or add depth to existing concepts.
Targeted Marketing and Advertising Campaigns: CI could be a powerful tool for developing campaigns targeted at specific demographics or psychographics. The platform's ability to filter creative works based on detailed criteria can help in designing campaigns that resonate more effectively with the intended audience.
Competitive Analysis and Trend Spotting: CI can be used to analyze trends and patterns within the creative industry. This would be useful for agencies and creatives who want to stay ahead of the curve or differentiate their work from competitors.
Enhancing Collaborative Brainstorming: Teams can use CI as a collaborative tool in brainstorming sessions, quickly pulling up relevant references and examples to spur creativity and discussion.
Educational Resource for Creatives or Students: For educational institutions and students in creative fields, CI could serve as a learning tool, enabling students to study a wide array of creative works in detail. It can help them understand the nuances of successful creative projects and learn about various styles, techniques, and trends.
Idea Validation and Development: By providing access to a diverse range of creative works, CI can help professionals validate and further develop their ideas. Seeing how similar concepts have been executed can inform adjustments and improvements to current projects.
Streamlining Creative Briefs and Proposals: CI can assist in quickly gathering relevant examples and data to support creative briefs and proposals. This can save significant time and effort in the preparatory phases of a project.
HARNESSING AI TO SUPERCHARGE CREATIVITY:
Watch /prompt. Chief Creative Officer, Craig Elimeliah, introduce and discuss Creative Intelligence with the 2023 NYFA Executive Jury.
