Chris Gokiert

CEO, Critical Mass

Chris Gokiert is the CEO of Critical Mass, an award-winning digital marketing and experience design agency. Chris is the driving force behind the development of the agency’s capabilities and integrated client offerings, and leads the team to consistently innovate and advance Critical Mass’ strategic vision. Since joining Critical Mass in 1998, he has been instrumental in the growth and success of the agency, expanding the team from just 35 people in one Calgary office to over 1,000 employees across 11 global offices. Chris leads key client relationships across continents, including the launch of major multidimensional initiatives for Nissan, INFINITI, adidas and AT&T. Chris’ authenticity is what sets him apart, both with clients and in the industry. He wins new business and leads client accounts with honesty and realness – not salesmanship and fake swagger. Whether he’s in a pitch meeting, the boardroom, or spending a late night in the trenches, he is constantly encouraging his team to push the boundaries of innovation and achieve their full potential. Prior to his role as CEO, Chris served as President of Critical Mass for over a decade. Under his strategic leadership and dedication to excellent client service, Critical Mass has been recognized as an A-List Agency, Best Engagement Agency, Top UX Design Agency, Best Agency to Work For, Employer of the Year, and Best Place to Work. In 2019, Chris was named People’s Choice Influencer of the Year at the prestigious Creativepool Annual. When not traveling from office to office, Chris resides in Calgary with his three girls, wife and two dogs – enjoying all the Canadian Rockies have to offer. Fun fact about Chris, he holds a master’s degree in Classical Archaeology.