2027 entry guide
Scott Rose – President, New York Festivals Advertising Competitions
John Ottinger – Competition Management
Donny Gherardi – Director
Prior to judging, all entries will be reviewed by our team. If there are any issues, including category selection, a representative from New York Festivals will be in touch.
If you have any questions, please contact us at Processing@newyorkfestivals.com.
You can also call us at +1 (212) 271-5278.
We'll be happy to help.
PLEASE NOTE
We Accept Pro Bono/PSA/NGO work in all relevant categories and in the Purpose category group.
Pro bono work – which you undertake and produce for the benefit of your clients and causes – is powerful work, innovative work, and work created from the heart. This area in our competition and in our lives matters: the impact is priceless.
RULES & REGULATIONS
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We encourage entering as early as possible to make the judging process more efficient. A separate fee applies to each category selection. Early entries are rewarded with lower fees.
OPEN FOR ENTRIES OCTOBER 30, 2026
SINGLE – $600
CAMPAIGN – $1200
EARLY BIRD DEADLINE FEBRUARY 27, 2027
SINGLE – $650
CAMPAIGN – $1300
OFFICIAL DEADLINE APRIL 24, 2027
SINGLE – $700
CAMPAIGN – $1400
FINAL DEADLINE MAY 7, 2027
SINGLE – $750
CAMPAIGN – $1500SMALL AGENCY (Small Agency is defined as an agency of under 50 employees)
$395 Throughout the entry period
STUDENT ENTRY
$200 Throughout the entry period -
Currency must be in US Dollars made payable to INTERNATIONAL AWARDS GROUP, LLC. We accept credit card payment using VISA, MasterCard, and AMEX.
CREDIT CARD FEES
3% of total order for VISA and MasterCard. 3.2% of total order for AMEX.SUBMISSION & PAYMENT
If you are submitting more than one entry, send only one payment for the total amount of all your entry fees. INTERNATIONAL AWARDS GROUP must receive payment information within 7 business days of completing your online entry submission in order to process entries.
WIRE (OR BANK) TRANSFER
A $150 US dollar fee will be applied to all Wire (or bank) transfer payments to cover intermediary bank fees. This fee will be added to the total amount on your invoice.
Your invoice number and our bank transfer information will be available to you just after checkout. You will then be able to print your invoice for your accounting department so they can execute the transfer. If you have any questions about your invoice forward it to accounting@newyorkfestivals.com. Do not reply to invoice@newyorkfestivals.com.
All bank charges must be prepaid by you.
You must include your invoice number on your bank transfer Instruction forms so we can match your payments to your order.
You must send the financial contact information with your invoice for all wire transfers, purchase order requests, and/or tax information requirements to accounting@newyorkfestivals.com.
We do not charge media handling fees, sales tax, or VAT taxes.PLEASE NOTE
Entry Carts that have been inactive for more than 6 weeks will be considered abandoned and will be automatically deleted. Unpaid entries will not be judged or awarded.LATE ENTRY FEE
Any entry submitted after the official Final Deadline may be subject to a 10% Late Entry Processing Fee.
REFUND POLICY
Refunds of entry fees will only be granted if a written request is made within 14 days of submitting entries and then a $100 fee per entry will be charged to cover additional administrative costs. After 14 days, because entries will have been processed and entered into the system, no refunds will be granted, but we will be able to block the entries from the judging schedule.
No refunds will be made once judging begins. -
The Shortlist will be announced in advance of the winners’ announcement.
Winning Finalists will be informed of their status via email, and announced on our website, email blasts, social media platforms and through press releases to top publications in the industry.
The Best of Show, Grand Award, Gold, Silver, Bronze, and Industry Awards will be decided by the Executive Jury. Duplicates can be purchased through our store.
AWARD RANKING
BEST OF SHOW
GRAND AWARD
GOLD
SILVER
BRONZE
FINALIST -
ELIGIBLE AIRING
To be eligible for the 2027 competition, entries must have been published or aired between January 1, 2026 and May 7, 2027. Entries in the Creative Marketing Strategy/Effectiveness category group have an eligibility period from January 1, 2025 through May 7, 2027.
JURY DISPOSITION
New York Festivals gives the jury the right to move an entry to a different category should they determine the work does not belong in the category in which it was originally entered. By moving the ad, the jury will agree it will receive an award equal to or higher than the one it was originally scheduled to receive.
SCAMGUARD
Our SCAMGUARD system encourages jury members to anonymously flag suspicious ads and include comments in support for their suspicions. Scam ads are ads that were never published or were published without the full knowledge and consent of the advertiser.
FLAGGED ENTRIES
Every flagged entry is investigated. Should the evidence prove the scam, the entry will be disqualified and the people listed in the credits of the entering company will be suspended from entering our competitions for three years.
USE OF ARTIFICIAL INTELLIGENCE (AI)
New York Festivals recognizes that artificial intelligence and machine-assisted tools are increasingly part of modern creative workflows. Their use is permitted. However, all entries must meet the same standards of authenticity, transparency, and client approval as traditionally produced work.
Entrants Must Ensure
AI tools are used as part of a legitimate creative process, not to fabricate work, results, or media placement.All submitted work represents a real campaign that was client-approved and publicly aired or published.
Case studies, results, and metrics are accurate and not artificially generated, exaggerated, or misrepresented through the use of AI.
AI-generated or AI-assisted elements do not mislead jurors about the nature, scope, or execution of the work.
New York Festivals reserves the right to request disclosure or clarification regarding the use of AI tools as part of its investigation and review process. Failure to provide accurate information, or the use of AI to simulate, fabricate, or disguise non-existent work, will be treated as a violation of these Rules and Regulations and may be subject to the same penalties as confirmed scam advertising.Before closing your cart to pay you will be asked to accept these policies with a check box that states
“I Agree to the New York Festivals Rules and Regulations & Code of Conduct, including policies governing the use of Artificial Intelligence.”
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When submitting your credits, be aware that if your entry is a Medal winner, the base of your Tower trophy will list the following details (45 characters per line):
COMPETITION NAME
ENTERING COMPANY
BRAND
TITLE
CATEGORY
Finalists and Student Winners are to receive one diploma per their winning entry, containing the same details listed above, as well as the first ten credited individual names with their corresponding job titles. If your entry wins a Diploma, the lines on the Diploma will appear as follows:COMPETITION NAME
ENTERING COMPANY
BRAND
TITLE
CATEGORY
CREDIT 1
CREDIT 2
CREDIT 3
CREDIT 4
CREDIT 5
CREDIT 6
CREDIT 7
CREDIT 8
CREDIT 9
CREDIT 10
Entries that reach the Shortlist will be notified and given the opportunity to update and correct their credits and shipping addresses. Depending on the country, additional information may be requested to help UPS ensure smooth customs clearance and avoid brokerage delays. If no corrections are made prior to final announcements, the credits and shipping information submitted during the entry process will be considered the credits of record. Requests for credit changes after the official winners announcement can be charged a $100 fee per entry to cover additional administrative costs.New York Festivals will send one award for each winning entry only once. Once winners have been announced, personalized trophies and customized diplomas (up to ten names and titles) may be purchased via our eStore. Any shipping costs and customs duties are paid by the winning entrant.
All winning entry credits will be available online in our Winners Gallery. Additional names with job titles may be added during credit check or by request. -
SINGLE
An individual piece of work.
2 FILE MAXIMUM
1 Main Execution + 1 Supplemental piece, such as a case video or case board. The supplemental supporting material cannot be an execution of work.
CAMPAIGN
A collection of related work in its entirety.
6 FILE MAXIMUM
Up to 6 Main Executions and/or Supplemental pieces. All will be considered in judging. -
We are a creative awards competition; Individual entries are evaluated for their intrinsic merits - without comparing them with others. The number of entries in a category has no bearing on how each entry is scored by the jury. One, none, or more than one award may be given in any category. Each entry is, in effect, in competition with itself, and is measured by our international award-winning jury of experts using an industry-accepted standard of excellence.
THE JURY
Juries includes Founders, Chief Creative Officers, Chief Strategy Officers, CEOs, Directors, Producers, CMOs, Managing Partners, and top tier strategists and creatives all of whom are influential leaders at agencies and brands across all regions. Their industry experience provides entrants with an award-winning jury panel that is well versed in creating ground-breaking, award-winning work.
SCORING
Our judges are asked to evaluate each entry against the definition of the category group and category it is entered into. For the majority of our category groups, the judges score the work against the definitions on a scale of 1-10.For the category groups Creativity in Commerce, Creative Marketing Strategy/Effectiveness, PR, and Future Now (the efficacy section), there is additional information required and differently weighted judging criteria. These changes are fully noted in the information accompanying the details for each of those category groups in the entry guide PDF.
THE JUDGING PROCESS
Entries are judged in multiple rounds against high standards of creative execution and effectiveness to determine the Shortlist, and then Finalist, Medalist (Bronze, Silver, and Gold), Grand Award, and Best of Show winners. Creative executions, details from the written brief, and the overall presentation of the work are taken into consideration.
ROUND 1: PRELIMINARY ROUND
Judges review entries and score each based on its own merit, not in comparison to other entries. This round determines the Shortlist.
ROUND 2: MEDAL ROUND
All Shortlist entries are scored again based on their own merits. This round determines the Bronze, Silver, and Gold winners.The Grand Award will be presented to the entry in each category group that earns the highest score and is deemed worthy of a Grand Award by the Executive Jury. We do not mandate that the jury declare a Grand Award in each category group. Once a Grand Award is declared in a category group, it is eligible to be judged in the Best of Show session by the Executive Jury. The Best of Show is awarded by the Executive Jury.
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ACCEPTED FORMATS AND REQUIREMENTS
MOV AND MP4
We do not accept ProRes files.MP3
May be uploaded in its original format.PDF
Can contain one image or multiple. Magnification enabled within judging.
Judges have commented that JPEG and PNG formats do not display entries to their best advantage. We recommend PDF as the preferred format.
WEBSITE URLS
You may submit a webpage as an entry or as supporting creative material. All links must stay active through July 2024, and must be direct links that do not require a login or password. To ensure fair and anonymous judging, websites cannot include the agency name.
If submitting from Youtube, Vimeo, Soundcloud or other streaming sites, please make sure your file is downloadable. If that is not an option, we will need the video or audio file for showcasing purposes, should your entry reach finalist status.PLEASE UPLOAD CASE STUDY VIDEOS FIRST
Must not be longer than three minutes in length. Any technical questions may be emailed to processing@newyorkfestivals.com -
HOLDING COMPANY OF THE YEAR
Is awarded to the holding company that earned the highest combined score for all entries in all mediums, calculated from all points earned by its networks and agencies.
GLOBAL BRAND OF THE YEAR
Is awarded to a brand that earns the highest score for entries in all mediums and has distinguished itself through innovative and creative marketing while demonstrating effective communications.
GLOBAL AGENCY NETWORK OF THE YEAR
Is awarded to an advertising agency network that earns the highest score for entries in all mediums. For consideration to be part of a network, the company concerned must be wholly or majority owned by a network or associated with a network group through naming and/or branding.
REGIONAL AGENCY OF THE YEAR
Is awarded to an advertising agency that earns the highest score for entries in all mediums. The five regions of the world are North America, South America, Middle East/Africa, Europe and Asia/Pacific.
BOUTIQUE AGENCY OF THE YEAR
Is awarded to an agency that is unaffiliated with a large agency network, employs fewer than 75 people, and has made an impact on the marketplace. In order to qualify for this award, the agency must win at least three different awards for three separate or individual entries. Finalist Awards do not apply. Single and Campaign entries do not count as separate entries. In the event no agency qualifies, this award will not be presented.
IN-HOUSE AGENCY OF THE YEAR
Based on total points earned, the In-House Agency of the Year Award will be given to the in-house agency that obtains the highest score for entries in all categories across all mediums. Agencies must opt-in for In-House Agency of The Year during the entry process in order to qualify for this award. In order to win In-House Agency of The Year, the individual agency must win at least three awards for three separate or individual campaigns. The agency with the highest scoring entries in total will be awarded this honor.
BEST NEW AGENCY OF THE YEAR
Is based on total points earned and recognizes the impact upstart agencies less than four years old have on the marketplace and their ability to garner international exposure. In order to qualify for this award, the agency must win at least three different awards for three separate or individual entries. Finalist Awards do not apply. Single and Campaign entries do not count as separate entries. In the event no agency qualifies, this award will not be presented.
INDEPENDENT AGENCY OF THE YEAR
Based on total points earned, the Independent Agency of the Year Award will be given to the non-networked agency that obtains the highest score for entries in all categories across all mediums, irrespective of whether these have been entered by the agency or another party. Agencies must opt in for Independent Agency of the Year during the entry process in order to qualify for this award. In order to win Independent Agency of the Year, the individual agency must win at least three awards for three separate or individual campaigns. The agency with the highest scoring entries in total will be awarded this honor.
FILM PRODUCTION COMPANY OF THE YEAR
Is based on total points scored, regardless of whether entries were submitted by the production company, advertising agency, or a third party.
BEST OF SHOW
Is determined by the Executive Jury from among top-scoring winners. The Best of Show will be awarded to the entry that possesses creativity and innovation deserving of this special recognition.
PUBLIC RELATIONS AGENCY OF THE YEAR
The new addition to our prestigious Industry Awards is the PR AGENCY OF THE YEAR. Every entry now has a field to enter the PR company that was affiliated with the work. Based on the medal counts for all of the work attributed to them, the PR Agency of the year will be declared. -
If YOU DO NOT WANT YOUR WORK SHOWCASED ON OUR WEBSITE AND PLATFORMS:
Indicate “NO” where prompted in the entry process and contact: processing@newyorkfestivals.com
All copies of entries submitted become the property of International Awards Group, LLC, and its affiliated awards companies, NYF Advertising Awards®, NYF Health Awards®, AME Awards®, Midas Awards®, Global Awards®, and New York Festivals® (hereafter collectively referred to as NYF), and can be used for supplemental presentations to educational institutions, trade shows, advertising professionals, and the general public. Entries will not be returned.
Entrant specifically grants a worldwide, perpetual, irrevocable, royalty-free permission to NYF to play or show the entries at award presentations, at NYF sponsored screenings around the world, or in any other public or private presentation with or without charge whenever and as often as NYF and its representatives see fit without any compensation to Entrant.Entrant authorizes NYF the use of any trademarks, animated characters, animals, and merchandised items included in the entries for such purposes. NYF may use entries or license entries or the reproduction of entries in perpetuity, without payment to Entrant or Entrant’s clients, non-exclusively throughout the world, for use in telecasts, broadcasts, videotapes, Internet, data analysis, DVDs, exhibits, annuals, and any other publications including without limitation, television, radio, or Internet presentations featuring the NYF winners.
All entrants hold or will secure the necessary license for use of all Photographs, Music and/or Film embodied within the entries. Entrant will fully defend, indemnify and hold NYF, its affiliated companies, assignees and licensees harmless from any talent or other residual charges due to the release of its entries or any third party claims against NYF, its affiliated companies, assignees and licensees resulting from the content of the entries and the intellectual property contained therein. The person submitting an entry or entries certifies that he or she has full authority to approve the rights granted herein.
DISPOSITION OF ENTRY
Entries and materials submitted will not be returned and may be displayed, shown, duplicated, published or reproduced for educational or promotional purposes, as New York Festivals deems appropriate. By entering our competitions, the entrant agrees to hold International Awards Group, LLC, and any of its affiliated companies, exempt from any costs or expenses of any claim arising out of any use.New York Festivals assumes no responsibility for the acts or omissions of those individuals or entities submitting entries pursuant to this notice. By entering, entrants guarantee they have obtained the permission of the rights-holder for any submission. All submitting entities and/or individuals are advised to review submissions with respect to correct name credits and other information.
CATEGORIES
Our 27 category groups are your destination for every type of content.
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Entries in this category group, Audio/Radio, leave the visuals to the imagination of the viewer, choosing instead to use the power of sound to convey their message. Eligible work includes but is not limited to radio spots, podcasts, streaming and downloadable audio content.
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The same entry may be entered in up to 5 categories in Best Use.
AU01 :60 AND UNDER
Length of each spot is :60 seconds or less.
AU02 BEST USE OF MEDIUM
Creative and innovative use of the audio/radio medium to communicate the brand’s message.
AU03 HUMOR
Ads that nail humor like only New Yorkers can. We’re talkin’ campaigns that bring wit, sarcasm, and a good dose of smarts—stuff that’ll leave you on the pavement laughing.
AU04 OVER :60
Length of each spot is over :60 seconds.
AU05 PODCASTS
The ad is a podcast or runs during a podcast.
AU06 RADIO
The ad reaches its intended audience via radio.
AU07 REAL-TIME RESPONSE
Work created in the moment, demonstrating original thinking, fast reaction, and an investment in craft.
AU08 STREAMING
The ad reaches its intended audience via streaming.
AU09 SOCIAL/ENVIRONMENTAL GOOD: BRAND
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
AU10 SOCIAL/ENVIRONMENTAL GOOD: NGO/PSA
Public service or education for the betterment of society. Done by an NGO or non-profit company.
AU11 TECH
Best use of technology that is exceptionally creative, unique, or new.
AU12 USE OF AI
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.
AU13 USE OF DATA
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.
AU14 USE OF LICENSED MUSICAU15 USE OF ORIGINAL MUSIC
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No limits in Craft categories.
AU16 ACTING/VOICEOVER
The acting or voiceover elevates the overall piece.
AU17 BEST USE OF HUMOR
Excellence in the use of humor to elevate the concept.
AU18 MUSIC/SOUND DESIGN
Excellence in the use of music and/or sound design to elevate the concept.
AU19 SCRIPT/COPYWRITING
Excellence in the use of the written word to elevate the concept.
AU20 SOUND/AUDIO MIXING
Excellence in the use of sound and audio mixing. -
The same entry may be entered into only 1 Product or Service category
AU21 AUTOMOTIVE
Work related to motor vehicles, parts, repairs, fuel, etc. Please see the TRANSPORTATION category for mass transit.
AU22 CORPORATE IMAGE/CONSUMER SERVICES/B2B
Self-promotion, internal communications, recruitment, rebranding, etc.
AU23 DURABLE GOODS
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
AU24 E-COMMERCE
Celebrating visually compelling and user-friendly digital interfaces that enhance the online shopping experience.
AU25 ENTERTAINMENT/MEDIA
Work done across music, film, television, books, news, digital platforms, and other media forms. It recognizes campaigns that promote or enhance cultural content and engage audiences through innovative storytelling across traditional and digital channels.
AU26 FASHION/BEAUTY
Campaigns specifically designed for fashion, beauty, cosmetics, personal care, or related lifestyle brands.
AU27 FOOD & DRINK
Any type of food, drink, or grocery.
AU28 HEALTHCARE
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
AU29 NGO/CHARITY
For work done for NGOs, charities, and non-profit organizations.
AU30 NON-DURABLE HOUSEHOLD GOODS
Fast-moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables.
AU31 POLITICS & GOVERNMENT
Communications regarding politics, government, or public policy.AU32 RESTAURANTS/FAST FOOD
For all restaurants, QSR (Quick Serve Restaurants), casual dining, including cafés and bars.
AU33 RETAIL STORES
Worked related to retail stores.
AU34 SPORTS
Honors excellence in sports advertising whether the brand is sporting equipment, a team, a league or the marketing effort is aimed at sports fans. Eligible entries include but are not limited to Sporting Event promotion, Super Bowl Ads and player endorsements.
AU35 TECH
Work related to software, hardware, internet services, mobile applications, artificial intelligence, cybersecurity, e-commerce platforms, consumer electronics, gaming, virtual or augmented reality, and other technology-driven products or services. This includes B2B and B2C technology communications.
AU36 TRANSPORTATION
Transportation including subways, trains, buses, bikeshares. Please note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
AU37 TRAVEL/LEISURE
Travel, tourism, and/or leisure activities including but not limited to airlines, cruise ships, hotels, recreation, etc.
AU38 UTILITIES
Including but not limited to telecommunications and energy.
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Entries in this category group, Avant-Garde/Innovative, stand out in a unique, new, groundbreaking or exceptionally creative manner. Work that sets a new standard, challenges the norm, or amazes with a huge “Wow!” factor. In addition to your supporting creative, you must provide a statement in the Jury Brief that tells the jury why your entry deserves to be judged in the category. With creative idea being the stand out component, judging will be weighted towards the Idea/Concept.
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The same entry may be entered in up to 4 categories.
AG01 AUDIENCE CONNECTION
Exceptionally creative, groundbreaking, unique, or new way of connecting with the audience.
AG02 CREATIVE USE OF MEDIUM
Exceptionally creative, groundbreaking, unique, or new use of medium. Can include audio/radio, film, outdoor, or print.
AG03 CROSS-PLATFORM
Leverages multiple platforms in a unique and powerful way to engage the audience. Winners in this category will use the strengths of each platform to expand on the concept. This does not represent typical integrated campaigns where one piece of main content is used similarly across different media.
AG04 DIGITAL TRANSFORMATIONS
Exceptionally creative, groundbreaking, unique or new use of digital/mobile to change or create a new business practice.
AG05 LIVE EXPERIENCE
Connects the audience with the brand through a live experience.
AG06 PACKAGE DESIGN
Exceptionally creative, groundbreaking, unique or new use of package design.
AG07 PRODUCT INNOVATION
Exceptionally creative, groundbreaking, unique or new product.
AG08 SMALL BUDGET/BIG IDEA
Excellence achieved with limited budget/resources. Jury brief must include budget and explanation of why you qualify for this award.
AG09 SOCIAL/ENVIRONMENTAL GOOD: BRAND
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
AG10 SOCIAL/ENVIRONMENTAL GOOD: NGO/PSA
Public service or education for the betterment of society. Done by an NGO or non-profit company.
AG11 SOCIAL MEDIA
Exceptionally creative, groundbreaking, unique or new use of social media.
AG12 TECH
Best use of technology that is exceptionally creative, groundbreaking, unique, or new.
AG13 USE OF DATA
Innovative use of data to inform creative executions.
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A dedicated category group celebrating creative excellence led from New York.
ELIGIBILITY
Open to all work where the creative leadership (agency or production) is based in New York, regardless of client location or target market.Work may be created for New York, for the U.S., or for international markets, as long as the lead creative team is based in New York.
Entries must meet the overall NYF eligibility dates for the 2027 competition year.
JUDGING
Work will be judged by a specialized Baked in NY jury, composed of New York–based creative leaders across agencies, production companies, design studios, and brand teams.Entries are evaluated based on Idea/Insight, Execution, Brand Relevance.
Winning work will be eligible for both Baked in NY honors and recognition in the overall NYF competition.
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The same entry may be entered into only 1 Product or Service category.
BA01 AUTOMOTIVE & TRANSPORT
Work related to motor vehicles, parts, repairs, fuel, etc.
BA02 CORPORATE IMAGE/CONSUMER SERVICES/B2B
Self-promotion, internal communications, recruitment, rebranding, etc.
BA03 ENTERTAINMENT/MEDIA
Work done across music, film, television, books, news, digital platforms, and other media forms. It recognizes campaigns that promote or enhance cultural content and engage audiences through innovative storytelling across traditional and digital channels.
BA04 FASHION/BEAUTY
Campaigns specifically designed for fashion, beauty, cosmetics, personal care, or related lifestyle brands.
BA05 FINANCIAL SERVICES
Work for banks, investment firms, insurers, fintech companies, payment services, and other financial products or services.
BA06 FOOD & DRINK
Any type of food, drink, or grocery.
BA07 HEALTHCARE
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
BA08 NGO / NON-PROFIT
Work created for NGOs, charities, non-profits, and other mission-driven organizations.BA09 RETAIL STORES
Worked related to retail stores.
BA10 SPORTS
Honors excellence in sports advertising whether the brand is sporting equipment, a team, a league or the marketing effort is aimed at sports fans. Eligible entries include but are not limited to Sporting Event promotion, Super Bowl Ads and player endorsements.
BA11 TECH & TELECOMMUNICATIONS
Work related to software, hardware, internet services, mobile applications, artificial intelligence, cybersecurity, e-commerce platforms, consumer electronics, gaming, virtual or augmented reality, and other technology-driven products or services. This includes B2B and B2C technology communications.
BA12 TRAVEL/LEISURE
Travel, tourism, and/or leisure activities including but not limited to: airlines, cruise ships, hotels, recreation, etc. -
BA13 AI-ENABLED MEDIA
Campaigns that creatively use artificial intelligence within a specific medium, from adaptive content to AI-driven personalization.
BA14 ANIMATION & MOTION DESIGN
Exceptional use of animation, motion graphics, or visual effects to enhance storytelling and visual identity.
BA15 AUDIO
Use of sound, music, or voice in radio, podcasts, or streaming to build emotional connection and memorability.
BA16 BRANDED CONTENT & ENTERTAINMENT
Original content that merges brand and entertainment value, from short films and series to documentaries or live experiences.
BA17 COMMERCE & RETAIL MEDIA
Innovative use of e-commerce, retail spaces, or shoppable media to turn inspiration into transaction.
BA18 DESIGN
Creative design applied to identity, packaging, motion, or environment that enhances storytelling and brand meaning.
BA19 DIGITAL & MOBILE
Work designed for online, mobile, or interactive platforms that makes inventive use of UX, data, and interactivity.
BA20 EXPERIENTIAL & EVENTS
Live, virtual, or hybrid experiences that immerse audiences, inspire participation, or create cultural moments.
BA21 FAN ENGAGEMENT & COMMUNITIES
Work that activates or builds fan bases through ongoing participation, loyalty, and co-creation.
BA22 FILM & VIDEO
Creative excellence in film, television, or digital video that uses cinematic craft to deliver powerful storytelling or brand emotion.
BA23 GAMING & INTERACTIVE WORLDS
Creative use of gaming platforms, virtual worlds, or in-game experiences to engage audiences through play and interaction.
BA24 INFLUENCER & CREATOR COLLABORATION
Work that partners effectively with creators or influencers to extend a brand’s story and cultural relevance.
BA25 INNOVATION IN MEDIA
Creative work that hacks, reimagines, or invents new uses of existing media to deliver ideas in unexpected ways.
BA26 INTEGRATED CAMPAIGNS
Multi-channel campaigns unified by a single powerful idea, executed seamlessly across multiple media.
BA27 MUSIC VIDEO OR PERFORMANCE COLLABORATION
Partnerships between brands and artists that fuse music, performance, and visual creativity for cultural resonance.
BA28 OUT-OF-HOME
Creative use of public or physical environments, whether static, digital, or ambient, to transform space into a brand experience.
BA29 PR & EARNED MEDIA
Ideas that generate organic attention through culture, news, or influence, maximizing reach without traditional paid media.
BA30 PRINT
Innovative print work demonstrating strong concept, design, and copy to capture attention and communicate clearly.
BA31 PRODUCT DESIGN & PROTOTYPING
Creative design of products, prototypes, or physical innovations that express brand purpose or solve real problems.
BA32 SOCIAL MEDIA
Creative campaigns that leverage platform behaviors, trends, or communities to drive conversation and engagement. -
BA33 ANIMATION
Creative and technical achievement in animation, motion graphics, or character design. Includes 2D, 3D, stop motion, and hybrid techniques.
BA34 ART DIRECTION/PRODUCTION DESIGN
Excellence in the overall visual aesthetic, set design, props, wardrobe, and composition that bring a story’s world to life.
BA35 CASTING
Skill and judgment in selecting talent that enhances authenticity, emotion, and storytelling.
BA36 CINEMATOGRAPHY
The art and technique of camera work, lighting, and composition in film, television, or branded content.
BA37 COPYWRITING
Creative excellence in written communication. Celebrating the craft of language, concept, and voice that drives connection and clarity.
BA38 CRAFT IN DESIGN
Mastery in the application of design principles, materials, and craftsmanship across print, digital, or experiential work.
BA39 DIRECTION
Excellence in film direction, vision, and execution. Recognizing the director’s ability to shape storytelling, tone, performance, and visual impact.
BA40 DIRECTION IN ANIMATION
Excellence in directing animated work, demonstrating control of tone, style, and performance.
BA41 EDITING
Skill and innovation in the assembly of footage. Recognizing pace, rhythm, and emotional control in shaping narrative and tone.
BA42 ILLUSTRATION
Artistic excellence in illustration used as a primary visual medium within print, motion, or digital design.
BA43 ORIGINAL MUSIC/COMPOSITION
Original score or composition crafted to elevate emotion, enhance storytelling, or define the brand’s identity.
BA44 PERFORMANCE
Excellence in on-screen or voice performance that defines the tone, emotion, and impact of a piece.
BA45 PHOTOGRAPHY
Creative and technical achievement in photography for advertising, including concept, composition, and lighting.
BA46 POST-PRODUCTION
Achievement in color grading, compositing, finishing, or technical post processes that elevate the visual quality of the work.
BA47 SET DESIGN & CONSTRUCTION
Creativity and technical excellence in building physical spaces that enhance the visual and emotional environment of a production.
BA48 SOUND DESIGN
Creative and technical excellence in soundscape creation, foley, mixing, and auditory storytelling.
BA49 TYPOGRAPHY
Creative use of typography to communicate tone, emotion, and brand personality.
BA50 USE OF LICENSED MUSIC
Exceptional use of pre-existing music to enhance emotion, meaning, or cultural resonance within a campaign or film.
BA51 USE OF TECHNOLOGY IN CRAFT
Innovative application of new tools or production techniques that advance creative execution and storytelling.
BA52 VISUAL EFFECTS (VFX)
The seamless integration of live-action and digital elements to create or enhance visual storytelling. -
This group celebrates campaigns created by New York–based agencies or creative teams for audiences across the world. Whether designed for the five boroughs or five continents, these categories honor how New York’s creative voice translates across different markets. Entries should demonstrate how the work’s insight, tone, and execution align with the cultural and commercial context of the target region.
BA53 NYC STATE OF MIND
Work that has the most NYC attitude and vibe. Doesn’t matter what it was for or where it was for, but it has that hat tip to Madison Avenue excellence and Bowery grit and grime under its fingernails, with attitude and creativity bleeding from it. The Baked In NY jury of New Yorkers will decide if it takes the RED APPLE TOWER.
BA54 FOR AN INTERNATIONAL MARKET – BRAND
Campaigns developed in New York for audiences outside the United States. Recognizes the export of New York creativity to specific regions or countries.
BA55 FOR AN INTERNATIONAL MARKET – NGO/NON-PROFIT
Work created by New York teams for international non-profits, NGOs, or social initiatives operating abroad.
BA56 FOR NEW YORK ONLY – BRAND
Work created by a New York–based team specifically for the New York market. Celebrates the city’s culture, character, and audience insight through brand communication.
BA57 FOR NEW YORK ONLY – NGO/NON-PROFIT
Campaigns developed for non-profits, NGOs, or community organizations addressing issues relevant to New York audiences.
BA58 FOR U.S. ONLY – BRAND
Work produced in New York for the broader U.S. market, demonstrating cultural understanding and resonance beyond the city.
BA59 FOR U.S. ONLY– NGO/NON-PROFIT
Campaigns created in New York for national non-profit or advocacy organizations addressing U.S.-wide causes.
BA60 FOR THE WORLD – BRAND
Global campaigns conceived and led from New York that ran in at least three international markets. Recognizes ideas and executions that resonate universally while maintaining creative excellence.
BA61 FOR THE WORLD – NGO/NON-PROFIT
Global advocacy or awareness campaigns created by New York teams for international NGOs or social causes that reached at least three international markets.
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Entries in this category group, Branded Content/Entertainment, seamlessly blend the brand’s message with entertainment/content as a way to connect with their audience. This approach chooses to entertain or inform in ways that are complementary to the Brand’s marketing strategy and values, often aiming to make an emotional connection with the audience rather than a hard, straight sell.
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The same entry may be entered in up to 4 Best Use categories.
BE01 CROSS-PLATFORM
Leverages multiple platforms in a unique and powerful way to engage the audience. Winners in this category will use the strengths of each platform to expand on the concept. This does not represent typical integrated campaigns where one piece of main content is used similarly across different media.
BE02 GAMING
In-game advertising.
BE03 HUMOR
Ads that nail humor like only New Yorkers can. We’re talkin’ campaigns that bring wit, sarcasm, and a good dose of smarts—stuff that’ll leave you on the pavement laughing.
BE04 INNOVATION
Groundbreaking, new, unique, or exceptionally creative branded content/entertainment that pushes the medium forward. Jury brief must include why you think this idea is innovative.
BE05 LIVE ENTERTAINMENT
Branded entertainment/content that happens in front of a live audience.
BE06 REAL-TIME RESPONSE
Leverages multiple platforms in a unique and powerful way to engage the audience. Winners in this category will use the strengths of each platform to expand on the concept. This does not represent typical integrated campaigns where one piece of main content is used similarly across different media.
BE07 SMALL BUDGET/BIG IDEA
Excellence achieved with limited budget/resources. Jury brief must include budget and explanation of why you qualify for this award.
BE08 SOCIAL/ENVIRONMENTAL GOOD: BRAND
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
BE09 SOCIAL/ENVIRONMENTAL GOOD:NGO/PSA
Public service or education for the betterment of society. Sponsored by an NGO or non-profit.
BE10 SPONSORSHIP INTEGRATION
The perfect match of sponsor and content that make an emotional connection with the audience.
BE11 USE OF AI
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.
BE12 USE OF DATA
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and/or data integration.
BE13 USER-GENERATED CONTENT
Intended to involve, engage and inspire the audience to participate and create their own content that furthers the original idea/message. The ultimate collaboration between brand and user.
BE14 VR/AR
Virtual reality or augmented reality. -
BE15 ACTING
One or more performances that stand out. You can only enter acting OR casting, not both.
BE16 ANIMATION
Can include any type of animation. If mixed with live footage, both the animation and integration will be judged.
BE17 ART DIRECTION
Art direction or design of the production befits the piece and elevates the concept.
BE18 BEST ORIGINAL MUSIC
Original music composed for the brand/piece that elevates the concept.
BE19 BEST USE OF HUMOR
Excellence in the use of humor to elevate the concept.
BE20 BEST USE OF MUSIC
Licensed or adapted music used to elevate the concept.
BE21 CASTING
The casting befits the concept to elevate the piece. You can only enter acting OR casting, not both.
BE22 CINEMATOGRAPHY
Excellence in the art of direction of photography in a motion picture (video or film).
BE23 DIRECTION
Excellence in the art of direction of a motion picture (video or film).
BE24 EDITING
The style and execution of editing/cutting elevates the concept in post-production.
BE25 PRODUCTION ACCOMPLISHMENT
Excellence in the execution of all craft elements working together to elevate the piece.
BE26 SCRIPT/COPYWRITING
Excellence in the use of the written word to elevate the concept.
BE27 SOUND DESIGN/USE OF SOUND
Excellence in sound design, audio mixing, or use of sound to elevate the concept.
BE28 VISUAL EFFECTS
Excellence in the use of visual effects to elevate the concept. -
BE29 AUDIO/RADIO
Using the audio/radio medium.
BE30 DIGITAL/MOBILE/SOCIAL
Using digital/mobile/social.
BE31 FILM-CINEMA/TV
Using film or video made for cinema or television.
BE32 FILM-ONLINE
Using film or video made for the web, streaming, apps, or other online medium.
BE33 OUTDOOR
Using an outdoor medium.
BE34 PRINT-DESIGN
Using design, art, or photography in either traditional or digital print media.
BE35 PRINT-WRITTEN
Using the written word in print (e.g., books, articles, stories, written ads) to entertain. -
BE36 AUTOMOTIVE
Work related to motor vehicles, parts, repairs, fuel, etc. Please see the TRANSPORTATION category for mass transit.
BE37 CORPORATE IMAGE/CONSUMER SERVICES/B2B
Self-promotion, internal communications, recruitment, rebranding, etc.
BE38 DURABLE GOODS
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
BE39 E-COMMERCE
Celebrating visually compelling and user-friendly digital interfaces that enhance the online shopping experience.
BE40 ENTERTAINMENT/MEDIA
Work done across music, film, television, books, news, digital platforms, and other media forms. It recognizes campaigns that promote or enhance cultural content and engage audiences through innovative storytelling across traditional and digital channels.
BE41 FASHION/BEAUTY
Campaigns specifically designed for fashion, beauty, cosmetics, personal care, or related lifestyle brands.
BE42 FOOD & DRINK
Any type of food, drink, or grocery.
BE43 HEALTHCARE
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
BE44 NGO/CHARITY
For work done for NGOs, charities, and non-profit organizations.
BE45 NON-DURABLE HOUSEHOLD GOODS
Fast-moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables.
BE46 POLITICS & GOVERNMENT
Communications regarding politics, government, or public policy.BE47 RESTAURANTS/FAST FOOD
For all restaurants, QSR (Quick Serve Restaurants), casual dining, including cafés and bars.
BE48 RETAIL STORES
Worked related to retail stores.
BE49 SPORTS
Honors excellence in sports advertising whether the brand is sporting equipment, a team, a league or the marketing effort is aimed at sports fans. Eligible entries include but are not limited to Sporting Event promotion, Super Bowl Ads and player endorsements.
BE50 TECH
Work related to software, hardware, internet services, mobile applications, artificial intelligence, cybersecurity, e-commerce platforms, consumer electronics, gaming, virtual or augmented reality, and other technology-driven products or services. This includes B2B and B2C technology communications.
BE51 TRANSPORTATION
Transportation including subways, trains, buses, bikeshares. Please Note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
BE52 TRAVEL/LEISURE
Travel, tourism, and/or leisure activities including but not limited to airlines, cruise ships, hotels, recreation, etc.
BE53 UTILITIES
Including but not limited to telecommunications and energy.
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Entries in the category group, Collaborations & Partnerships, bring together two or more brands, individuals and/or organizations to work on a singular message. Unique relationships can spark amazing creative and open up new audiences. These types of advertisements ultimately benefit the group as well as the individual brands with their team effort.
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CP01 CELEBRITY/INFLUENCER
Working in collaboration or partnership with a celebrity/influencer to connect with the targeted audience.
CP02 CROSS-PLATFORM
Leverages multiple platforms in a unique and powerful way to engage the audience. Winners in this category will use the strengths of each platform to expand on the concept. This does not represent typical integrated campaigns where one piece of main content is used similarly across different media.
CP03 HUMOR
Ads that nail humor like only New Yorkers can. We’re talkin’ campaigns that bring wit, sarcasm, and a good dose of smarts—stuff that’ll leave you on the pavement laughing.
CP04 INNOVATION
Groundbreaking, new, unique, or exceptionally creative use of collaborations and/or partnerships that pushes the medium forward in the industry. Jury Brief must include why you think this idea is innovative.
CP05 REAL-TIME RESPONSE
Work created in the moment, demonstrating original thinking, fast reaction, and an investment in craft.
CP06 SOCIAL/ENVIRONMENTAL GOOD: BRAND
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
CP07 SOCIAL/ENVIRONMENTAL GOOD: NGO/PSA
Public service or education for the betterment of society. Sponsored by an NGO or non-profit.
CP08 USE OF AI
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.
CP09 USE OF DATA
Creative work enhanced or driven by data. Work entered can also be about but not limited to: data collection and research, data visualization, and data integration.
CP10 USER-GENERATED CONTENT
Intended to involve, engage, and inspire the audience to participate and create their own content that furthers the original idea and message. The ultimate collaboration between brand and user. -
The same entry may be entered into only 1 Product or Service category.
CP11 AUTOMOTIVE
Work related to motor vehicles, parts, repairs, fuel, etc. Please see the TRANSPORTATION category for mass transit.
CP12 CORPORATE IMAGE/CONSUMER SERVICES/B2B
Self-promotion, internal communications, recruitment, rebranding, etc.
CP13 DURABLE GOODS
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
CP14 E-COMMERCE
Celebrating visually compelling and user-friendly digital interfaces that enhance the online shopping experience.
CP15 ENTERTAINMENT/MEDIA
Work done across music, film, television, books, news, digital platforms, and other media forms. It recognizes campaigns that promote or enhance cultural content and engage audiences through innovative storytelling across traditional and digital channels.
CP16 FASHION/BEAUTY
Campaigns specifically designed for fashion, beauty, cosmetics, personal care, or related lifestyle brands.
CP17 FOOD & DRINK
Any type of food, drink, or grocery.
CP18 HEALTHCARE
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
CP19 NGO/CHARITY
For work done for NGOs, charities, and non-profit organizations.
CP20 NON-DURABLE HOUSEHOLD GOODS
Fast-moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables.
CP21 POLITICS & GOVERNMENT
Communications regarding politics, government, or public policy.CP22 RESTAURANTS/FAST FOOD
For all restaurants, QSR (Quick Serve Restaurants), casual dining, including cafés and bars.
CP23 RETAIL STORES
Work related to retail stores.
CP24 SPORTS
Honors excellence in sports advertising whether the brand is sporting equipment, a team, a league or the marketing effort is aimed at sports fans. Eligible entries include but are not limited to Sporting Event promotion, Super Bowl Ads and player endorsements.
CP25 TECH
Work related to software, hardware, internet services, mobile applications, artificial intelligence, cybersecurity, e-commerce platforms, consumer electronics, gaming, virtual or augmented reality, and other technology-driven products or services. This includes B2B and B2C technology communications.
CP26 TRANSPORTATION
Transportation including subways, trains, buses, bikeshares. Please note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
CP27 TRAVEL/LEISURE
Travel, tourism, and/or leisure activities including but not limited to: airlines, cruise ships, hotels, recreation, etc.
CP28 UTILITIES
Including but not limited to telecommunications and energy.
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Commerce Channels have the most untapped creative potential to grow people and brands. This category group is for the commerce-led idea that moves beyond e-commerce and opens it up across the shopper/physical retail space. The new category group honors marketing’s transformation to hybrid experiences that harness both digital and physical channels, to both engage and transact.
Entrant must provide Additional Information
400 Word Limit Per Section
INSIGHT/CONTEXT
EXECUTION/IDEA
RESULTS/CONVERSION
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CC01 AR/VR/MIXED REALITY
Commerce-led work using augmented, virtual, or mixed reality to enhance product discovery, shopping, retail interaction, or conversion.
CC02 COMMERCIAL PRODUCT DESIGN
Creative design of a commercial product where the product itself is central to the brand idea, consumer experience, or business solution.
CC03 COMPETITIONS & PROMOTIONAL GAMES
Contests, sweepstakes, lotteries.
CC04 CONVERSATIONAL COMMERCE
Work which uses messaging services, chatbots, voice assistants, customer assistance, etc. to improve the online shopping experience through real-time, personalized customer engagement.
CC05 CUSTOMER ACQUISITION & RETENTION
Online and offline work designed to attract or maintain customers, encourage customer activity and increase overall transaction value. This may include, but is not limited to, promotions, competitions, geofencing, app, and social integration etc.
CC06 E-COMMERCE DESIGN
Design of online commerce site or app.
CC07 ENTERTAINMENT COMMERCE
The seamless integration of transactional commerce and entertainment content through unexpected partnerships and brand experiences. Including, but not limited to, long-form content, retail theatre, gaming, sports, music, virtual worlds, etc.
CC08 HUMOR
Ads that nail humor like only New Yorkers can. We’re talkin’ campaigns that bring wit, sarcasm, and a good dose of smarts—stuff that’ll leave you on the pavement laughing.
CC09 INNOVATIVE USE OF CHANNEL
Commerce work that demonstrates the inventive use of new or existing technology, platforms, media or channels.
CC10 IN-STORE EXPERIENCE/CUSTOMER RETAIL
Including, but not limited to, offline retail promotions, store displays, pop-up stores and events, product sampling/trial, limited edition products, etc.
CC11 MOBILE E-COMMERCE (M-COMMERCE)
E-Commerce created for mobile platforms.
CC12 OMNICHANNEL COMMERCE
Work that effectively integrates multiple digital and physical channels to provide exceptional customer experience and conversion.
CC13 PAYMENT SOLUTIONS
Creative use of payment solutions, including but not limited to, software & apps, blockchain technology, cryptocurrencies, NFTs, mobile wallets and reward programs automation, delegated authority, hyper convenience and order buttons. Does not include prototypes of early-stage technology.
CC14 POINT OF SALE
Consumer touchpoints & in-store collateral. Including product display.
CC15 PROMOTIONAL ITEMS
Tangible items created to promote the brand or message.
CC16 REAL TIME RETAIL RESPONSE
Work done with in-the-moment, original, thinking, fast reaction, and an investment in craft. Involves the instantaneous collection, analysis, and distribution of data to personalize the consumer shopping experience.
CC17 RETAIL ENVIRONMENT & EXPERIENCE DESIGN
Creative design of physical retail spaces and environments that enhance the customer experience, brand engagement, and commerce.
CC18 RETAIL PROMOTIONS & COMPETITIONS
Retail-led promotions, offers, competitions, or incentives designed to drive engagement, traffic, or sales.
CC19 SOCIAL COMMERCE
Work which harnesses social platforms to engage consumers and drive business results.
CP20 SOCIAL/ENVIRONMENTAL GOOD: NGO/PSA
Public service or education for the betterment of society. Done by an NGO or non-profit company.
CP21 SPECIAL EDITION & PROMOTIONAL PACKAGING DESIGN
Limited-edition or promotional packaging designed to create attention, engagement, collectability, or sales.
CC22 SUSTAINABLE COMMERCE
Including, but not limited to, responsible consumption and production, packaging, economic models (ie replenishment), environmentally friendly shipping options, waste management, commerce for good, etc.
CC23 USE OF AI
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.
CC24 WEB3 COMMERCE
Commerce experiences using blockchain, tokenization, decentralized platforms, or other Web3 technologies to enable or enhance transactions and customer engagement. -
CC25 AUTOMOTIVE
Work related to motor vehicles, parts, repairs, fuel, etc. Please see the TRANSPORTATION category for mass transit.
CC26 CORPORATE IMAGE/CONSUMER SERVICES/B2B
Self-promotion, internal communications, recruitment, rebranding, etc.
CC27 DURABLE GOODS
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
CC28 E-COMMERCE
Celebrating visually compelling and user-friendly digital interfaces that enhance the online shopping experience.
CC29 ENTERTAINMENT/MEDIA
Work done across music, film, television, books, news, digital platforms, and other media forms. It recognizes campaigns that promote or enhance cultural content and engage audiences through innovative storytelling across traditional and digital channels.
CC30 FASHION/BEAUTY
Campaigns specifically designed for fashion, beauty, cosmetics, personal care, or related lifestyle brands.
CC31 FOOD & DRINK
Any type of food, drink, or grocery.
CC32 HEALTHCARE
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
CC33 NGO/CHARITY
For work done for NGOs, charities, and non-profit organizations.
CC34 NON-DURABLE HOUSEHOLD GOODS
Fast-moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables.
CC35 POLITICS & GOVERNMENT
Communications regarding politics, government, or public policy.CC36 RESTAURANTS/FAST FOOD
For all restaurants, QSR (Quick Serve Restaurants), casual dining, including cafés and bars.
CC37 RETAIL STORES
Work related to retail stores.
CC38 SPORTS
Honors excellence in sports advertising whether the brand is sporting equipment, a team, a league or the marketing effort is aimed at sports fans. Eligible entries include but are not limited to Sporting Event promotion, Super Bowl Ads and player endorsements.
CC39 TECH
Work related to software, hardware, internet services, mobile applications, artificial intelligence, cybersecurity, e-commerce platforms, consumer electronics, gaming, virtual or augmented reality, and other technology-driven products or services. This includes B2B and B2C technology communications.
CC40 TRANSPORTATION
Transportation including subways, trains, buses, bikeshares. Please Note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
CC41 TRAVEL/LEISURE
Travel, tourism, and/or leisure activities including but not limited to: airlines, cruise ships, hotels, recreation, etc.
CC42 UTILITIES
Including but not limited to telecommunications and energy.
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Entries in this Category Group, Creative Marketing Strategy/ Effectiveness will demonstrate a groundbreaking solution to a challenging marketing problem. Winners will clearly demonstrate the accomplishment of specific marketing goals and objectives through creative execution and strategic planning. Driven by thought leadership, these entries demonstrate a true marriage of creativity and data.
The same entry may be entered in up to 3 categories.
JUDGING BASED OFF 4 TIERS
OBJECTIVE
IDEA & STRATEGY
TYPES OF MEDIA & EXECUTION
RESULTS & EFFECTIVENESS
CE01 ADVERTISING
All media, including print, outdoor and TV.
CE02 BRAND LOYALTY
Campaigns to increase engagement, purchase frequency; customer relationship management.
CE03 BRAND DEVELOPMENT: NATIONAL
National - Executed in a single country.
CE04 BRAND DEVELOPMENT: REGIONAL
Executed in at least three countries.
CE05 BRANDED CONTENT/ENTERTAINMENT
Strategic and effective use of Content creation.
CE06 EARNED MEDIA
Strategic and effective use of leveraging Media to gain exposure, increase reach.
CE07 COLLABORATIONS & PARTNERSHIPS
Strategic and effective use of Collaborations & Partnerships, including sponsorships.
CE08 INTEGRATED MARKETING
Strategic and effective use of integrating 3 or more media in a campaign.
CE09 CREATIVE USE OF DATA
Strategic and effective use of Data to directly drive the creative execution.
CE10 SOCIAL GOOD/ENVIRONMENT & SUSTAINABILITY
Strategic and effective use of Social or Environmental Good efforts. Can be a Brand or Charity.
CE11 SMALL BUDGET/BIG IDEA
Excellence achieved with limited budget/resources. Jury Brief must include budget and explanation of why you qualify for this award.
CE12 SUSTAINED BRAND IMPACT
Recognizes brand strategies that build lasting equity and measurable impact through consistent, long-term effectiveness.
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Entries in the category group, Design, demonstrate creative excellence in visual craftsmanship. Art meets commerce here to inspire, delight, intrigue, catch the consumer’s eye and create brand recognition.
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DE01 ART DIRECTION/PRODUCTION DESIGN
Art direction or design of the production befits the concept to elevate the piece.
DE02 BEST USE OF HUMOR
Excellence in the use of humor to elevate the concept.
DE03 BIOPHILIC
Excellence in incorporating nature into indoor environmental design and spaces for both B2B and B2C brands, applicable at events, trade fairs, and conferences.
DE04 BOOKS
Printed or digital.
DE05 BRANDED ENVIRONMENTS
Permanent branded environments that integrate the digital and physical world, encouraging audience interaction and engagement to foster brand loyalty.
DE06 COPYWRITING
Excellence in the use of the written word to elevate the concept.
DE07 COLLABORATIVE
Excellence in design work created from a collaboration between two or more firms, including brand and consumer partnerships to achieve impact.
DE08 CORPORATE IDENTITY
Including, but not limited, to annual reports, catalogues, recruitment.
DE09 CUSTOMER EXPERIENCE
Spaces thoughtfully designed or reimagined to elevate and enrich the customer experience, often using AR, VR, or MR for immersive interaction.
DE10 CUSTOM ILLUSTRATION
Excellence in the use of custom-designed graphic elements and hand-drawn elements.
DE11 DIGITAL/MOBILE
Work created for digital or mobile. Includes but is not limited to websites and apps.
DE12 DIRECT MAIL MARKETING
Pieces designed to be mailed directly to the consumer.
DE13 E-COMMERCE
Celebrating visually compelling and user-friendly digital interfaces that enhance the online shopping experience.
DE14 EXHIBITIONS & LIVE EVENTS
Design of an exhibition or live event to promote a brand or brand’s message.
DE15 EXPERIENTIAL B2B ACTIVATIONS
Experience-led brand activations targeting businesses in a physical location, such as events, exhibitions, trade fairs, and conferences.
DE16 GRAPHIC DESIGN
Excellence in the use of graphic design elements.
DE17 HOSPITALITY & LEISURE
Any hospitality or leisure related design to promote a brand or brand’s message.
DE18 KINETIC TEXT
Excellence in text motion, including 3D elements and typography.
DE19 LIMITED EDITION/ONE-OFF/SPECIALTY ITEMS
Limited edition design that elevates the concept.
DE20 LOGOS & IDs
Includes design of logos and IDs in any media.
DE21 NEW BRAND DESIGN
DE22 PACKAGING
Packaging design that elevates the concept.
DE23 PHOTOGRAPHY
Excellence in the use and execution of photography to elevate the piece.
DE24 PRINT
Including but not limited to stationery, catalogues, brand handbooks, and packaging.
DE25 PROMOTIONAL ITEMS
Tangible items created to promote the brand or message.
DE26 POSTERS
Poster design that elevates the concept.
DE27 PUBLIC SPACES
Design of a public space or designed for a public space.
DE28 PUBLICATIONS: BUSINESS COMMUNICATIONS
Brochures, catalogues, press kits, annual reports & information.
DE29 PUBLICATIONS: EDITORIAL
Magazines, cover art, newspapers.
DE30 RE-BRAND DESIGN
DE31 RETAIL STORES
Including temporary and permanent design.
DE32 SELF-PROMOTION
Promotes the company in an indirect way.
DE33 SMALL BUDGET/BIG IDEA
Excellence achieved with limited budget/resources. Jury Brief must include budget and explanation of why you qualify for this award.
DE34 VIRTUAL ACTIVATIONS
Experience-led brand activations in virtual worlds, including virtual concerts, fashion shows, festivals, theme parks, and escape rooms. -
DE35 AUTOMOTIVE
Work related to motor vehicles, parts, repairs, fuel, etc. Please see the TRANSPORTATION category for mass transit.
DE36 CORPORATE IMAGE/CONSUMER SERVICES/B2B
Self-promotion, internal communications, recruitment, rebranding, etc.
DE37 DURABLE GOODS
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
DE38 ECOMMERCE
Celebrating visually compelling and user-friendly digital interfaces that enhance the online shopping experience.
DE39 ENTERTAINMENT/MEDIA
Work done across music, film, television, books, news, digital platforms, and other media forms. It recognizes campaigns that promote or enhance cultural content and engage audiences through innovative storytelling across traditional and digital channels.
DE40 FASHION/BEAUTY
Campaigns specifically designed for fashion, beauty, cosmetics, personal care, or related lifestyle brands.
DE41 FOOD & DRINK
Any type of food, drink, grocery or restaurant.
DE42 HEALTHCARE
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
DE43 NGO/CHARITY
For work done for NGOs, charities, and non-profit organizations.
DE44 NON-DURABLE HOUSEHOLD GOODS
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
DE45 POLITICS & GOVERNMENT
Communications regarding politics, government, or public policy.DE46 RESTAURANTS/FAST FOOD
For all restaurants, QSR(Quick Serve Restaurants), casual dining, including cafés and bars.
DE47 RETAIL STORES
Worked related to retail stores.
DE48 SPORTS
Honors excellence in sports advertising whether the brand is sporting equipment, a team, a league or the marketing effort is aimed at sports fans. Eligible entries include but are not limited to Sporting Event promotion, Super Bowl Ads and player endorsements.
DE49 TECH
Work related to software, hardware, internet services, mobile applications, artificial intelligence, cybersecurity, e-commerce platforms, consumer electronics, gaming, virtual or augmented reality, and other technology-driven products or services. This includes B2B and B2C technology communications.
DE50 TRANSPORTATION
Transportation including subways, trains, buses, bikeshares. Please Note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
DE51 TRAVEL/LEISURE
Travel, tourism, and/or leisure activities including but not limited to airlines, cruise ships, hotels, recreation, etc.
DE52 UTILITIES
Including but not limited to telecommunications and energy.
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FORMERLY ACTIVATION & ENGAGEMENT
Entries in this category group, Experiential, build brands through active interaction with the target audience. Execution is limited only by the imagination. These categories can include anything from an event, film, flash mob, or even an outdoor sculpture. The one thing it can’t be? Passive. Because with this strategy, audiences aren’t just viewing an advertisement – they should be experiencing the brand. Whether the piece elicits emotion, action or interaction, winners will have demonstrated not just a creative, unique or outrageous scenario, but also a successful and measurable idea with results that activate and engage the audience.
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The same entry may be entered in up to 5 categories in Best Use.
AE01 ACTIVATION & STUNT
Guerrilla marketing, PR stunts, sampling, and pop-ups. Includes ambient and non-traditional placement, and work made in the moment with fast reaction and an investment in craft.
AE02 COMMERCE & RETAIL EXPERIENCE
In-store displays and demonstrations, concept stores, point of sale, shopper participation, and live or social commerce.
AE03 EVENT - CONFERENCE, SUMMIT & B2B
Convenings, summits, product launches and reveals, and experiences built for a professional, trade, or enterprise audience.
AE04 EXPERIENTIAL MARKETING
Brand-led experiences built to drive affinity, awareness, or preference, where the objective is the brand rather than trade, transaction, or an internal audience.
AE05 EXHIBITION & TRADESHOW
Stand and exhibit design, in-booth content and theatre, product demonstration, interactivity, and modular systems built for repeat deployment.
AE06 FESTIVAL & CULTURAL PRESENCE
Brand presence at festivals, concerts, sporting events, and cultural moments. Includes owned tentpoles and brand festivals.
AE07 INTERNAL & EMPLOYEE EVENT
Experiences for a workforce. Kickoffs, town halls, incentives, and culture moments.
AE08 LUXURY & VIP EXPERIENCE
Invitation-only events, clienteling, salons, and service design where scarcity and hospitality carry the idea.
AE09 MOBILE & TOURING
Experiences built to travel. Multi-market, multi-date, and replicable, including roadshows and mobile builds.
AE10 VIRTUAL & HYBRID EXPERIENCE
Experiences staged in digital, game, or virtual space, or for remote and in-person audiences simultaneously. Includes VR, AR, and mixed reality. -
AE11 EXPERIENCE DESIGN
The design of the journey itself — arrival to exit, spatial, temporal, and behavioral.
AE12 HOSPITALITY
How people were looked after. Food and beverage, service design, comfort, pacing, and welcome.
AE13 IMMERSIVE DESIGN
The design of environments that surround the audience. Installations, walkthroughs, theatrical and location-based work.
AE14 LIVE PERFORMANCE
Performance created or commissioned for the experience, judged on the performance itself and its fit to the idea.
AE15 PARTICIPATION & COMMUNITY
Mechanics that let audiences and communities shape the experience rather than attend it. Includes co-creation, user-generated content, and fandom.
AE16 PRODUCTION & BUILD CRAFT
Excellence in fabrication, engineering, rigging, staging, scenic, and live production on site.
AE17 STAGECRAFT & SCENIC DESIGN
Set, staging, lighting, and screen designed as a single visual whole.
AE18 SUSTAINABLE BUILD
Materials, reuse, freight, energy, and end-of-life decisions. Jury brief must document the approach.
AE19 TALENT INTEGRATION
Artists, athletes, creators, or performers used as an integral part of the idea, not as an endorsement.
AE20 USE OF AI
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage from concept and design to realization.
AE21 USE OF AUDIO
Best use of sound, score, voice, or silence as a defining element of the experience.
AE22 USE OF DATA
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration. -
AE23 EFFECTIVENESS & IMPACT
Measurable business, behavioral, or cultural results. Jury brief must include objectives, method, and outcomes.
AE24 SMALL BUDGET/BIG IDEA
Excellence achieved with limited budget/resources. Jury brief must include budget and explanation of why you qualify for this award.
AE25 SOCIAL/ENVIRONMENTAL GOOD: BRAND
Public service or education with an experiential component. Sponsored by a brand or for-profit company.
AE26 SOCIAL/ENVIRONMENTAL GOOD: NGO/PSA
Public service or education for the betterment of society. Done by an NGO or non-profit company.
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Entries in this category group, Digital/Mobile, reach their intended audience through websites, mobile apps, banner ads, rich media or other technology. Eligible platforms include but are not limited to tablets, computers, wearable technology, digital screens, and mobile phones.
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DM01 360° VIDEO
Use of 360 degree video.
DM02 APPS
Advertising via applications created for mobile or other digital platforms.
DM03 BANNERS & RICH MEDIA ADVERTISING
Best use of banners and other rich media advertising to reach and connect with intended audience.
DM04 CROSS-PLATFORM
Leverages multiple platforms in a unique and powerful way to engage the audience. Winners in this category will use the strengths of each platform to expand on the concept. This does not represent typical integrated campaigns where one piece of main content is used similarly across different media.
DM05 DEVICES/WEARABLES
Interface and navigation.
DM06 DIGITAL TRANSFORMATIONS
Using digital platforms to evolve how business is conducted.
DM07 GAMES
Advertising via games created for mobile or other digital platforms.
DM08 HUMOR
Ads that nail humor like only New Yorkers can. We’re talkin’ campaigns that bring wit, sarcasm, and a good dose of smarts—stuff that’ll leave you on the pavement laughing.
DM09 INNOVATION:TECHNOLOGY
Groundbreaking, new, unique or exceptionally creative use of technology. Jury Brief must include why you think this idea is innovative.
DM10 INTERFACE & NAVIGATION (UX/UI)
Excellence in the design of interface & navigation that elevates the concept and is pleasing for the user.
DM11 IN-LOCATION EXPERIENCES
Innovative, exciting, creative use of experiences for the customer in physical locations.
DM12 REAL-TIME RESPONSE
Work created in the moment, demonstrating original thinking, fast reaction, and an investment in craft.
DM13 SOCIAL/ENVIRONMENTAL GOOD: NGO/PSA
Public service or education for the betterment of society. Done by an NGO or non-profit company.
DM14 USE OF AI
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.
DM15 USE OF DATA
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.
DM16 USER-GENERATED CONTENT
Intended to involve, engage and inspire the audience to participate and create their own content that furthers the original idea and message. The ultimate collaboration between brand and user.
DM17 VOICE ACTIVATION
Work using voice activated technology.
DM18 VR/AR
Best use of virtual reality or augmented reality. -
DM19 ANIMATION
Can include any type of animation. If mixed with live footage, both the animation and integration will be judged.
DM20 ART DIRECTION
Art direction or design of the production befits the concept to elevate the piece.
DM21 BEST USE OF HUMOR
Excellence in the use of humor to elevate the concept.
DM22 COPYWRITING
Excellence in the use of the written word to elevate the concept.
DM23 GRAPHIC DESIGN
Excellence in the use of graphic design elements.
DM24 ILLUSTRATION
Excellence in the use of illustration.
DM25 INTERFACE & NAVIGATION (UX/UI)
Excellence in the design of interface and/or navigation that elevates the concept and is pleasing for the user.
DM26 MOTION GRAPHICS
Excellence in the art of moving graphic design. Can include elements of typography or digital images.
DM27 MUSIC/SOUND DESIGN
Excellence in the use of music and/or sound design to elevate the concept.
DM28 PHOTOGRAPHY
Excellence in the use and execution of photography to elevate the piece. -
DM29 CORPORATE COMMUNICATIONS
Corporate communications created for mobile platforms.
DM30 E-COMMERCE/M-COMMERCE
E-Commerce created for mobile platforms.DM31 GAMES
Branded games created for mobile platforms.
DM32 MEDIA/ENTERTAINMENT
Media/entertainment advertising created for mobile platforms.
DM33 POLITICS & GOVERNMENT
Communications regarding politics, government, or public policy.
DM34 PRODUCTS & SERVICES
Products & services advertising created for mobile platforms.
DM35 SOCIAL MEDIA
Advertising through social media created for mobile platforms.
DM36 SOCIAL/ENVIRONMENTAL GOOD: BRAND
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
DM37 SOCIAL/ENVIRONMENTAL GOOD: NGO/PSA
Public service or education for the betterment of society. Sponsored by an NGO or non-profit.
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Entries in this category group, Direct, directly connect the brand with the intended audience, creating a one-to-one communication/relationship. Great collateral pieces charm and educate while building a brand’s image. They give consumers something to hold in their hands and hopefully their hearts as well.
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DC01 AMBIENT
Non-traditional or alternative items or placement.
DC02 HUMOR
Ads that nail humor like only New Yorkers can. We’re talkin’ campaigns that bring wit, sarcasm, and a good dose of smarts—stuff that’ll leave you on the pavement laughing.
DC03 LAUNCH
Best use of direct or collateral to launch a new product or service.
DC04 REAL-TIME RESPONSE
Work created in the moment, demonstrating original thinking, fast reaction, and an investment in craft.
DC05 SMALL BUDGET/BIG IDEA
Excellence achieved with limited budget/resources. Jury Brief must include budget and explanation of why you qualify for this award.
DC06 SOCIAL/ENVIRONMENTAL GOOD: BRAND
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
DC07 SOCIAL/ENVIRONMENTAL GOOD: NGO/PSA
Public service or education for the betterment of society. Sponsored by an NGO or non-profit.
DC08 TARGETED MAILING/PROGRAMMATIC MAILING
Advertising that directly connects with the intended audience via automated systems.
DC09 TECH
Best use of technology that is exceptionally creative, unique, or new.
DC10 USE OF AI
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.
DC11 USE OF BROADCAST/STREAMING
Advertising that directly connects with the intended audience via media broadcast or streaming.
DC12 USE OF DATA
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.
DC13 USER-GENERATED CONTENT
Intended to involve, engage and inspire the audience to participate and create their own content that furthers the original idea and message. The ultimate collaboration between brand and user. -
DC14 ART DIRECTION
Art direction or design of the production befits the concept to elevate the piece.
DC15 BEST USE OF HUMOR
Excellence in the use of humor to elevate the concept.
DC16 COPYWRITING
Excellence in the use of the written word to elevate the concept.
DC17 GRAPHIC DESIGN
Excellence in the use of graphic design elements.
DC18 ILLUSTRATION
Excellence in the use of illustration.
DC19 PHOTOGRAPHY
Excellence in the use and execution of photography to elevate the piece.
DC20 TYPOGRAPHY
Excellence in the use and execution of typography to elevate the piece. -
DC21 AUTOMOTIVE
Work related to motor vehicles, parts, repairs, fuel, etc. Please see the TRANSPORTATION category for mass transit.
DC22 CORPORATE IMAGE/CONSUMER SERVICES/B2B
Self-promotion, internal communications, recruitment, rebranding, etc.
DC23 DURABLE GOODS
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
DC24 E-COMMERCE
Celebrating visually compelling and user-friendly digital interfaces that enhance the online shopping experience.
DC25 ENTERTAINMENT/MEDIA
Work done across music, film, television, books, news, digital platforms, and other media forms. It recognizes campaigns that promote or enhance cultural content and engage audiences through innovative storytelling across traditional and digital channels.
DC26 FASHION/BEAUTY
Campaigns specifically designed for fashion, beauty, cosmetics, personal care, or related lifestyle brands.
DC27 FOOD & DRINK
Any type of food, drink, or grocery.
DC28 HEALTHCARE
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
DC29 NGO/CHARITY
For work done for NGOs, charities, and non-profit organizations.
DC30 NON-DURABLE HOUSEHOLD GOODS
Fast-moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables.
DC31 POLITICS & GOVERNMENT
Communications regarding politics, government, or public policy.DC32 RESTAURANTS/FAST FOOD
For all restaurants, QSR (Quick Serve Restaurants), casual dining, including cafés and bars.
DC33 RETAIL STORES
Work related to retail stores.
DC34 SPORTS
Honors excellence in sports advertising whether the brand is sporting equipment, a team, a league or the marketing effort is aimed at sports fans. Eligible entries include but are not limited to Sporting Event promotion, Super Bowl Ads and player endorsements.
DC35 TECH
Work related to software, hardware, internet services, mobile applications, artificial intelligence, cybersecurity, e-commerce platforms, consumer electronics, gaming, virtual or augmented reality, and other technology-driven products or services. This includes B2B and B2C technology communications.
DC36 TRANSPORTATION
Transportation including subways, trains, buses, bikeshares. Please Note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
DC37 TRAVEL/LEISURE
Travel, tourism, and/or leisure activities including but not limited to: airlines, cruise ships, hotels, recreation, etc.
DC38 UTILITIES
Including but not limited to telecommunications and energy.
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Entries in this category group, Film, are moving image advertisements. Whether made for television, cinema, online, mobile devices, outdoor or elsewhere these pieces demonstrate excellence in storytelling using the medium of film or video.
You must enter the film in this category, or have the link available as supplemental for the judges, not just a case video.
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FI01 360° VIDEO
Use of 360 degree video.
FI02 HUMOR
Ads that nail humor like only New Yorkers can. We’re talkin’ campaigns that bring wit, sarcasm, and a good dose of smarts—stuff that’ll leave you on the pavement laughing.
FI03 INTEGRATED CAMPAIGN
Must be entered as a campaign using 3 or more different types of media, led by a film component.
FI04 INTERACTIVE
Film created to be interactive.
FI05 MADE FOR ONLINE
Film originally created for online, usually longer form content. If you enter here, cannot enter FI06 or FI07.
FI06 MADE FOR SOCIAL MEDIA
Film originally created for social media, usually shorter form content. If you enter here, cannot enter FI05 or FI07.
FI07 MADE FOR TV & CINEMA
Film/commercial originally created for TV & cinema buys. If you enter here, cannot enter FI05 or FI06.
FI08 REAL-TIME RESPONSE
Work created in the moment, demonstrating original thinking, fast reaction, and an investment in craft.
FI09 SMALL BUDGET/BIG IDEA
Excellence achieved with limited budget/resources. Jury brief must include budget and explanation of why you qualify for this award.
FI10 SOCIAL/ENVIRONMENTAL GOOD: BRAND
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
FI11 SOCIAL/ENVIRONMENTAL GOOD: NGO/PSA
Public service or education for the betterment of society. Sponsored by an NGO or non-profit.
FI12 UNDER :10 SECONDS
Length of each spot is :10 seconds or less.
FI13 USE OF AI
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.
FI14 USE OF DATA
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration. -
The same entry may be entered into only 1 Product or Service category.
FI15 AUTOMOTIVE
Work related to motor vehicles, parts, repairs, fuel, etc. Please see the TRANSPORTATION category for mass transit.
FI16 CORPORATE IMAGE/CONSUMER SERVICES/B2B
Self-promotion, internal communications, recruitment, rebranding, etc.
FI17 DURABLE GOODS
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
FI18 E-COMMERCE
Celebrating visually compelling and user-friendly digital interfaces that enhance the online shopping experience.
FI19 ENTERTAINMENT/MEDIA
Work done across music, film, television, books, news, digital platforms, and other media forms. It recognizes campaigns that promote or enhance cultural content and engage audiences through innovative storytelling across traditional and digital channels.
FI20 FASHION/BEAUTY
Campaigns specifically designed for fashion, beauty, cosmetics, personal care, or related lifestyle brands.
FI21 FOOD & DRINK
Any type of food, drink, or grocery.
FI22 HEALTHCARE
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
FI23 NGO/CHARITY
For work done for NGOs, charities, and non-profit organizations.
FI24 NON-DURABLE HOUSEHOLD GOODS
Fast-moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables.
FI25 POLITICS & GOVERNMENT
Communications regarding politics, government, or public policy.FI26 RESTAURANTS/FAST FOOD
For all restaurants, QSR (Quick Serve Restaurants), casual dining, including cafés and bars.
FI27 RETAIL STORES
Worked related to retail stores.
FI28 SPORTS
Honors excellence in sports advertising whether the brand is sporting equipment, a team, a league or the marketing effort is aimed at sports fans. Eligible entries include but are not limited to Sporting Event promotion, Super Bowl Ads and player endorsements.
FI29 TECH
Work related to software, hardware, internet services, mobile applications, artificial intelligence, cybersecurity, e-commerce platforms, consumer electronics, gaming, virtual or augmented reality, and other technology-driven products or services. This includes B2B and B2C technology communications.
FI30 TRANSPORTATION
Transportation including subways, trains, buses, bikeshares. Please note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
FI31 TRAVEL/LEISURE
Travel, tourism, and/or leisure activities including but not limited to airlines, cruise ships, hotels, recreation, etc.
FI32 UTILITIES
Including but not limited to telecommunications and energy.
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You can’t have great ads without great production. The Film Craft category group honors the individual contributions that create the mood, bring all the different moving parts together, and puts the spotlight on the people behind-the-scenes who collaborate to create great commercial films.
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FC01 ACTING
One or more performances stand out. You can only enter acting OR casting, not both.
FC02 ANIMATION
Can include any type of animation. If mixed with live footage, both the animation and integration will be judged.
FC03 ART DIRECTION/PRODUCTION DESIGN
Art direction or design of the production befits the concept to elevate the piece.
FC04 BEST USE OF MUSIC
Licensed or adapted music used to elevate the concept.
FC05 BEST USE OF NYC IN PRODUCTION
Celebrates work that creatively integrates the essence of New York City into its production. This includes leveraging the city’s iconic locations, energy, and cultural nuances to elevate the overall concept and impact of the piece.
FC06 BEST ORIGINAL MUSIC
Original music composed for the brand/piece that elevates the concept.
FC07 CASTING
The casting befits the concept to elevate the piece. You can only enter acting OR casting, not both.
FC08 CINEMATOGRAPHY
Excellence in the art of direction of photography in a motion picture (video or film).
FC09 DIRECTION
Excellence in the art of direction of a motion picture (video or film).
FC10 EDITING
The style and execution of editing/cutting elevates the concept in post-production.
FC11 FINISHING: COLOR CORRECTION/GRADING
Excellence in the use of color correcting and grading to elevate the concept.
FC12 INNOVATION
Innovative use of craft that elevates the concept.
FC13 MUSIC VIDEO
Recognizes outstanding creativity and execution in a music video. This includes direction, concept, cinematography, editing, and the ability to visually amplify the music’s story, mood, and emotional tone.
FC14 NEW DIRECTOR
Honors exceptional work by a first-time or emerging director. This category focuses on showcasing a fresh vision and unique approach to storytelling through film or video, highlighting the promise and potential of new talent in the industry. Director must not have more than two years of professional experience in commercials and music videos.
FC15 PRODUCTION ACCOMPLISHMENT
Excellence in execution of all craft elements involved.
FC16 SCRIPT/COPYWRITING
Excellence in the use of the written word to elevate the concept.
FC17 SMALL BUDGET/BIG IDEA
Excellence achieved with limited budget/resources. Jury brief must include budget and explanation of why you qualify for this award.
FC18 SOUND DESIGN/USE OF SOUND
Excellence in sound design, audio mixing, or use of sound that elevates the concept.
FC19 VISUAL EFFECTS
Excellence in the use of visual effects to elevate the concept.
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Entries in this category group celebrate creativity and integrity in one of the most regulated and high-trust industries in the world. Financial advertising must educate, persuade, and reassure, often all at once. Campaigns that succeed here not only sell products but earn confidence.
Winning work will demonstrate clear strategy, originality, and brand purpose across any medium, from traditional banking and insurance to next-generation fintech and crypto innovation.
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FN01 ACTIVATION & ENGAGEMENT
Financial advertising with an activation and/or engagement component.
FN02 ANNUAL REPORTS
Yearly statements highlighting company performance, goals, and transparency.
FN03 ACCOUNTING, AUDIT & TAX SERVICES(B2B)
Communications promoting accounting, audit, or tax services for business audiences.
FN04 CORPORATE IMAGE/ EMPLOYEE COMMUNICATIONS / RECRUITMENT
Internal branding, rebranding, and communications directed toward employees or partners.
FN05 ESG & SUSTAINABLE FINANCE (B2B)
Work promoting green bonds, sustainability funds, or impact finance services for business stakeholders.
FN06 FINANCIAL INCLUSION & LITERACY (B2B)
Programs that expand access or education for small businesses or underserved communities.
FN07 FINANCIAL SOFTWARE & SERVICES
ERP, treasury, or compliance tools marketed to institutions or professional users. -
FN08 BANKING: RETAIL, COMMERCIAL, & DIGITAL
Work for traditional banks, neobanks, and online financial institutions.
FN09 BROKERAGES, INVESTMENT & WEALTH MANAGEMENT
Mutual funds, retirement planning, or portfolio services.
FN10 ESG & SUSTAINABLE FINANCE (CONSUMER)
Work tied to ethical or environmentally responsible investment options.
FN11 FINANCIAL INCLUSION & LITERACY (CONSUMER)
Education, awareness, or community-building around access, fairness, and empowerment.
FN12 FINANCIAL PLANNING
Personal finance, budgeting, or advisory campaigns.
FN13 FINANCIAL SOFTWARE/APPS
Platforms that help consumers manage money, track spending, or invest digitally.
FN14 INSURANCE
Brand, product, or educational communications in insurance.
FN15 LENDING & CREDIT
Personal loans, mortgages, BNPL, or credit card programs.
FN16 TRUST, SECURITY, AND FRAUD PROTECTION
Campaigns focused on transparency, data security, or consumer protection. -
This section recognizes creativity at the intersection of technology and money. From next-generation fintech apps and digital wallets to blockchain and AI-driven experiences, these categories spotlight innovation that redefines how people access, move, and understand their finances. Winning entries will demonstrate breakthrough thinking, responsibility, and clarity in bringing trust and transparency to an evolving financial landscape.
FN17 AI-DRIVEN FINANCIAL SERVICES
Use of AI in creative or operational storytelling — automated risk assessment, robo-advice, fraud detection, personalization.
FN18 COMPLIANCE & REGULATORY COMMUNICATION
Clear, consumer-friendly creative work translating complex legal or financial disclosures.
FN19 CRYPTO & DIGITAL ASSETS
Communications for crypto brands, NFTs, blockchain ecosystems, or exchanges that drive adoption responsibly and compliantly.
FN20 DATA VISUALIZATION & REPORTING DESIGN
Work that makes financial data accessible, insightful, and engaging.
FN21 FINANCIAL UX & SERVICE DESIGN
Digital experiences that simplify complex financial interactions and make trust tangible through interface and flow.
FN22 FINTECH PRODUCT LAUNCH
Creative excellence in the introduction of new financial technology products or features.
FN23 PAYMENTS & WALLETS
Digital wallets, cards, or P2P payment innovations.
FN24 WEB3 & DECENTRALIZED FINANCE (DEFI)
Creative use of decentralization principles — transparency, empowerment, and innovation — applied to marketing, UX, or brand storytelling. -
FN25 COMMERCE & PERFORMANCE EFFECTIVENESS
Campaigns that deliver measurable business outcomes, acquisition, or retention uplift.
FN26 FINANCIAL BRAND EXPERIENCE
Immersive experiences, live activations, or digital events designed to humanize financial brands.
FN27 FINANCIAL INCLUSION INITIATIVES
Programs that meaningfully extend access or education.
FN28 SUSTAINABLE FINANCE CAMPAIGNS
Work demonstrating measurable ESG or ethical impact.
FN29 USE OF AI IN FINANCIAL CREATIVITY
AI as a creative collaborator or storytelling engine within financial campaigns.
FN30 USE OF DATA IN FINANCE
Best use of analytics, segmentation, or real-time data in marketing or creative execution.
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Entries in the category group, Outdoor, may use many kinds of media but are all seen and experienced out of home. Utilizing public spaces to convey the brand’s message, including but not limited to: Billboards, Posters, Transit Advertising, Ambient Advertising, Digital Screens, Public Events, Public Spaces, etc.
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OU01 AMBIENT
Non-traditional or alternative items or placement.
OU02 BILLBOARDS/INSTALLATIONS/POSTERS
Best use of billboards, installations, or posters. Traditional paid media displays.
OU03 CROSS-PLATFORM
Leverages multiple platforms in a unique and powerful way to engage the audience. Winners in this category will use the strengths of each platform to expand on the concept. This does not represent typical integrated campaigns where one piece of main content is used similarly across different media.
OU04 DIGITAL DISPLAYS
Best use of digital displays in public, out-of-home, spaces. Can include indoor or outdoor public spaces.
OU05 EXPERIENTIAL
Best use of experiential advertising and marketing in an outdoor setting.OU06 HUMOR
Ads that nail humor like only New Yorkers can. We’re talkin’ campaigns that bring wit, sarcasm, and a good dose of smarts—stuff that’ll leave you on the pavement laughing.
OU07 MURALS
Best use of murals for outdoor advertising and marketing.
OU08 REAL-TIME RESPONSE
Work created in the moment, demonstrating original thinking, fast reaction, and an investment in craft.
OU09 SMALL BUDGET/BIG IDEA
Excellence achieved with limited budget/resources. Jury Brief must include budget and explanation of why you qualify for this award.
OU10 SOCIAL/ENVIRONMENTAL GOOD: BRAND
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
OU11 SOCIAL/ENVIRONMENTAL GOOD: NGO/PSA
Public service or education for the betterment of society. Sponsored by an NGO or non-profit.
OU12 TAKEOVER
Best outdoor/out-of-home takeover.
OU13 TECH
Best use of technology that is exceptionally creative, unique, or new for an outdoor piece.
OU14 TRANSIT
Best use of transit for outdoor advertising and marketing.
OU15 USE OF AI
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.
OU16 USE OF DATA
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.
OU17 USER-GENERATED CONTENT
Intended to involve, engage and inspire the audience to participate and create their own content that furthers the original idea and message. The ultimate collaboration between brand and user. -
OU18 ART DIRECTION
Art direction or design of the production befits the concept to elevate the piece.
OU19 BEST USE OF HUMOR
Excellence in the use of humor to elevate the concept.
OU20 COPYWRITING
Excellence in the use of the written word to elevate the concept.
OU21 GRAPHIC DESIGN
Excellence in the use of graphic design elements.
OU22 ILLUSTRATION
Excellence in the use of illustration.
OU23 OTHER
Must define the element of craft that should be judged.
OU24 PHOTOGRAPHY
Excellence in the use and execution of photography to elevate the piece.
OU25 TYPOGRAPHY
Excellence in the use and execution of typography to elevate the piece. -
The same entry may be entered into only 1 Product or Service category.
OU26 AUTOMOTIVE
Work related to motor vehicles, parts, repairs, fuel, etc. Please see the TRANSPORTATION category for mass transit.
OU27 CORPORATE IMAGE/CONSUMER SERVICES/B2B
Self-promotion, internal communications, recruitment, rebranding, etc.
OU28 DURABLE GOODS
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
OU29 E-COMMERCE
Celebrating visually compelling and user-friendly digital interfaces that enhance the online shopping experience.
OU30 ENTERTAINMENT/MEDIA
Work done across music, film, television, books, news, digital platforms, and other media forms. It recognizes campaigns that promote or enhance cultural content and engage audiences through innovative storytelling across traditional and digital channels.
OU31 FASHION/BEAUTY
Campaigns specifically designed for fashion, beauty, cosmetics, personal care, or related lifestyle brands.
OU32 FOOD & DRINK
Any type of food, drink, or grocery.
OU33 HEALTHCARE
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
OU34 NGO/CHARITY
For work done for NGOs, charities, and non-profit organizations.
OU35 NON-DURABLE HOUSEHOLD GOODS
Fast-moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables.
OU36 POLITICS & GOVERNMENT
Communications regarding politics, government, or public policy.OU37 RESTAURANTS/FAST FOOD
For all restaurants, QSR (Quick Serve Restaurants), casual dining, including cafés and bars.
OU38 RETAIL STORES
Worked related to retail stores.
OU39 SPORTS
Honors excellence in sports advertising whether the brand is sporting equipment, a team, a league or the marketing effort is aimed at sports fans. Eligible entries include but are not limited to Sporting Event promotion, Super Bowl Ads and player endorsements.
OU40 TECH
Work related to software, hardware, internet services, mobile applications, artificial intelligence, cybersecurity, e-commerce platforms, consumer electronics, gaming, virtual or augmented reality, and other technology-driven products or services. This includes B2B and B2C technology communications.
OU41 TRANSPORTATION
Transportation including subways, trains, buses, bikeshares. Please note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
OU42 TRAVEL/LEISURE
Travel, tourism, and/or leisure activities including but not limited to airlines, cruise ships, hotels, recreation, etc.
OU43 UTILITIES
Including but not limited to telecommunications and energy.
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Entries in this category group, Package & Product Design, are all about the craft and creation of packaging or new products. The best of the best in this category blend great design with function that ultimately enhances the brand.
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PD01 BEST NEW GREEN PACKAGE DESIGN
Packaging that is environmentally friendly or made with the intent to help protect the planet and resources. Can include recyclable, biodegradable, compostable, reusable.
PD02 BEST NEW GREEN PRODCUT DESIGN
A product that is environmentally friendly or made with the intent to help protect the planet and resources. Can include recyclable, biodegradable, compostable, reusable.
PD03 HUMOR
Ads that nail humor like only New Yorkers can. We’re talkin’ campaigns that bring wit, sarcasm, and a good dose of smarts—stuff that’ll leave you on the pavement laughing.
PD04 INNOVATION
Groundbreaking, new, unique, or exceptionally creative work in package/product design that pushes the medium forward. Jury Brief must include why you think this idea is innovative.
PD05 REAL-TIME RESPONSE
Work done with in-the-moment original thinking, fast reaction, and an investment in craft.
PD06 SOCIAL/ENVIRONMENTAL GOOD:BRAND
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
PD07 SOCIAL/ENVIRONMENTAL GOOD:NGO/PSA
Public service or education for the betterment of society. Sponsored by an NGO or non-profit.
PD08 TECH
Best use of technology that is exceptionally creative, unique, or new.
PD09 USE OF AI
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.
PD10 USE OF DATA
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration. -
PD11 ART DIRECTION
Art direction or design of the production befits the concept to elevate the piece.
PD12 COPYWRITING
Excellence in the use of the written word to elevate the concept.
PD13 GRAPHIC DESIGN
Excellence in the use of graphic design elements.
PD14 ILLUSTRATION
Excellence in the use of illustration.
PD15 PHOTOGRAPHY
Excellence in the use and execution of photography to elevate the piece.
PD16 TYPOGRAPHY
Excellence in the use and execution of typography to elevate the piece. -
The same entry may be entered into only 1 Product or Service category.
PD17 AUTOMOTIVE
Work related to motor vehicles, parts, repairs, fuel, etc. Please see the TRANSPORTATION category for mass transit.
PD18 CORPORATE IMAGE/CONSUMER SERVICES/B2B
Self-promotion, internal communications, recruitment, rebranding, etc.
PD19 DURABLE GOODS
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
PD20 E-COMMERCE
Celebrating visually compelling and user-friendly digital interfaces that enhance the online shopping experience.
PD21 ENTERTAINMENT/MEDIA
Work done across music, film, television, books, news, digital platforms, and other media forms. It recognizes campaigns that promote or enhance cultural content and engage audiences through innovative storytelling across traditional and digital channels.
PD22 FASHION/BEAUTY
Campaigns specifically designed for fashion, beauty, cosmetics, personal care, or related lifestyle brands.
PD23 FOOD & DRINK
Any type of food, drink, or grocery.
PD24 HEALTHCARE
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
PD25 NGO/CHARITY
For work done for NGOs, charities, and non-profit organizations.
PD26 NON-DURABLE HOUSEHOLD GOODS
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
PD27 POLITICS & GOVERNMENT
Communications regarding politics, government, or public policy.PD28 RESTAURANTS/FAST FOOD
For all restaurants, QSR (Quick Serve Restaurants), casual dining, including cafés and bars.
PD29 RETAIL STORES
Work related to retail stores.
PD30 SPORTS
Honors excellence in sports advertising whether the brand is sporting equipment, a team, a league or the marketing effort is aimed at sports fans. Eligible entries include but are not limited to Sporting Event promotion, Super Bowl Ads and player endorsements.
PD31 TECH
Work related to software, hardware, internet services, mobile applications, artificial intelligence, cybersecurity, e-commerce platforms, consumer electronics, gaming, virtual or augmented reality, and other technology-driven products or services. This includes B2B and B2C technology communications.
PD32 TRANSPORTATION
Transportation including subways, trains, buses, bikeshares. Please Note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
PD33 TRAVEL/LEISURE
Travel, tourism, and/or leisure activities including but not limited to airlines, cruise ships, hotels, recreation, etc.
PD34 UTILITIES
Including but not limited to telecommunications and energy.
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This category group, Print, honors excellence in printed or published media. Eligible entries including but not limited to billboards, posters, newspapers, magazines, calendars, whether traditional printed materials or digital.
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PT01 HUMOR
Ads that nail humor like only New Yorkers can. We’re talkin’ campaigns that bring wit, sarcasm, and a good dose of smarts—stuff that’ll leave you on the pavement laughing.
PT02 INTEGRATED CAMPAIGN
Must be entered as a campaign using 3 or more different types of media, led by a print component.PT03 INTERACTIVE
Print advertising created to be interactive with the intended audience.
PT04 NEWSPAPER/MAGAZINE
Best use of print in a newspaper or magazine.
PT05 REAL-TIME RESPONSE
Work created in the moment, demonstrating original thinking, fast reaction, and an investment in craft.
PT06 SOCIAL/ENVIRONMENTAL GOOD: BRAND
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
PT07 SOCIAL/ENVIRONMENTAL GOOD: NGO/PSA
Public service or education for the betterment of society. Sponsored by an NGO or non-profit.
PT08 TECH
Best use of technology that is exceptionally creative, unique, or new in print.
PD09 USE OF DATA
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.
PT10 USE OF AI
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization. -
PT11 ART DIRECTION
Excellence in overall execution of and compilation of various visual languages to form one distinct, aesthetic voice.
PT12 BEST USE OF HUMOR
Excellence in the use of humor to elevate the concept.
PT13 COPYWRITING
Excellence in the use of the written word to elevate the concept.
PT14 GRAPHIC DESIGN
Excellence in the use of graphic design elements.
PT15 ILLUSTRATION
Excellence in the use of illustration.
PT16 PHOTOGRAPHY
Excellence in the use and execution of photography to elevate the piece.
PT17 TYPOGRAPHY
Excellence in the use and execution of typography to elevate the piece. -
The same entry may be entered into only 1 Product or Service category.
PT18 AUTOMOTIVE
Work related to motor vehicles, parts, repairs, fuel, etc. Please see the TRANSPORTATION category for mass transit.
PT19 CORPORATE IMAGE/CONSUMER SERVICES/B2B
Self-promotion, internal communications, recruitment, rebranding, etc.
PT20 DURABLE GOODS
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
PT21 E-COMMERCE
Celebrating visually compelling and user-friendly digital interfaces that enhance the online shopping experience.
PT22 ENTERTAINMENT/MEDIA
Work done across music, film, television, books, news, digital platforms, and other media forms. It recognizes campaigns that promote or enhance cultural content and engage audiences through innovative storytelling across traditional and digital channels.
PT23 FASHION/BEAUTY
Campaigns specifically designed for fashion, beauty, cosmetics, personal care, or related lifestyle brands.
PT24 FOOD & DRINK
Any type of food, drink, or grocery.
PT25 HEALTHCARE
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
PT26 NGO/CHARITY
For work done for NGOs, charities, and non-profit organizations.
PT27 NON-DURABLE HOUSEHOLD GOODS
Fast-moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables.
PT28 POLITICS & GOVERNMENT
Communications regarding politics, government, or public policy.PT29 RESTAURANTS/FAST FOOD
For all restaurants, QSR (Quick Serve Restaurants), casual dining, including cafés and bars.
PT30 RETAIL STORES
Worked related to retail stores.
PT31 SPORTS
Honors excellence in sports advertising whether the brand is sporting equipment, a team, a league or the marketing effort is aimed at sports fans. Eligible entries include but are not limited to Sporting Event promotion, Super Bowl Ads and player endorsements.
PT32 TECH
Work related to software, hardware, internet services, mobile applications, artificial intelligence, cybersecurity, e-commerce platforms, consumer electronics, gaming, virtual or augmented reality, and other technology-driven products or services. This includes B2B and B2C technology communications.
PT33 TRANSPORTATION
Transportation including subways, trains, buses, bikeshares. Please note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
PT34 TRAVEL/LEISURE
Travel, tourism, and/or leisure activities including but not limited to airlines, cruise ships, hotels, recreation, etc.
PT35 UTILITIES
Including but not limited to telecommunications and energy.
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This category group, Public Relations, honors excellence in reputation management, creative communications and awareness with the goal of increasing positive perception and good will toward the brand. Eligible entries include but are not limited to corporate branding, crisis management, events, and public service advertising. PR campaigns often include an earned media tactic.
WHAT THE JUDGES ARE LOOKING FOR
CREATIVITY & INNOVATION (20%)
ORIGINALITY
Showcase truly novel concepts and executions. Go beyond simply adapting existing trends. Explain what makes this campaign uniquely innovative within the PR landscape. Provide specific examples of how the work breaks new ground.IMPACTFUL DISRUPTION
Demonstrate how the creative disrupted the status quo and captured attention in a meaningful way. Did it spark debate? Did it generate earned media coverage beyond expectations? Did it change perceptions or behaviors? Quantify and qualify this disruption.CREATIVE STORYTELLING
Explain the narrative arc and core message. How did the storytelling resonate emotionally with the target audience? Provide evidence of audience connection and engagement with the narrative. Show, don’t just tell, how the story unfolded across different channels.
STRATEGIC THINKING & PLANNING (30%)
STRATEGIC RATIONALE
Clearly articulate the strategic thinking behind the campaign. Connect the dots between the objectives, the target audience insights, and the chosen tactics. Explain why these specific strategies were selected and how they worked together to achieve the desired outcomes.TARGET AUDIENCE UNDERSTANDING
Demonstrate a deep understanding of the target audience’s needs, motivations, and media consumption habits. Provide evidence of the research and insights that informed the strategy. Show how the campaign was tailored to resonate specifically with this audience.CHANNEL STRATEGY & INTEGRATION
Explain the rationale behind the chosen channels and how they worked together in a cohesive and integrated way. Demonstrate how earned media was maximized and how owned, shared, and paid media (if used) amplified the campaign’s reach and impact.
IMPACT AND EFFECTIVENESS (50%)
MEASURABLE RESULTS
Provide clear and compelling evidence of the campaign’s impact, directly tied to the stated objectives. Go beyond vanity metrics like impressions and focus on meaningful outcomes such as changes in brand perception, purchase intent, or actual behavior. Use data visualization where possible to showcase the results effectively.QUALITATIVE EVIDENCE
Supplement quantitative data with qualitative evidence such as testimonials, case studies, or media coverage that demonstrates the campaign’s impact on the target audience and other stakeholders. Capture the human impact of the work.LONG-TERM IMPACT (IF APPLICABLE)
If the campaign had a lasting impact beyond its initial timeframe, highlight this. Did it create a sustained conversation? Did it lead to long-term changes in policy or behavior? Demonstrate the enduring value of the work.
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PR01 BRAND LOYALTY
Work that was created with the intent to increase loyalty to the brand.
PR02 CELEBRITY/INFLUENCER
PR campaigns using celebrity/influencer as part of the campaign.
PR03 COMMUNITY BUILDING
Value by fostering a sense of community, engaging the audience, and inspiring interaction, resulting in positive attitudes toward the brand. Includes user-generated content.
PR04 CORPORATE SOCIAL RESPONSIBILITY (CSR)
Campaigns demonstrating a brand’s commitment to ethical practices and positive social and/or environmental impact, including sustainability, community engagement, philanthropy, and ethical labor practices (Pro Bono organization and campaigns are not accepted in this category).
PR05 CRISIS & ISSUE MANAGEMENT PR
Campaigns created to respond to a crisis or issue regarding the brand’s image.
PR06 DIGITAL/MOBILE
Use of a digital or mobile platform to enhance a brand’s image, perception, or message.
PR07 EVENTS & STUNTS
Use of an event or stunt to enhance a brand’s image or message.
PR08 HUMOR
Ads that nail humor like only New Yorkers can. We’re talkin’ campaigns that bring wit, sarcasm, and a good dose of smarts—stuff that’ll leave you on the pavement laughing.
PR09 MEDIA RELATIONS
PR that creatively leverages media outlets to enhance a brand’s reputation/perception.
PR10 MULTICULTURAL
PR campaigns with a component that promotes cross cultural tolerance and understanding, or that are intended to build relationships with diverse audiences.
PR11 REAL-TIME RESPONSE
Work created in the moment, demonstrating original thinking, fast reaction, and an investment in craft.
PR12 SMALL BUDGET/BIG IDEA
Excellence achieved with limited budget/resources. Jury brief must include budget and explanation of why you qualify for this award.
PR13 SOCIAL MEDIA
PR campaigns creatively using social media to enhance a brand’s image, perception, or message.
PR14 TECH
Best use of technology that is exceptionally creative, unique, or new in PR piece.
PR15 USE OF AI
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.
PR16 USE OF DATA
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration. -
The same entry may be entered into only 1 Product or Service category.
PR17 AUTOMOTIVE
Work related to motor vehicles, parts, repairs, fuel, etc. Please see the TRANSPORTATION category for mass transit.
PR18 CORPORATE IMAGE/CONSUMER SERVICES/B2B
Self-promotion, internal communications, recruitment, rebranding, etc.
PR19 DURABLE GOODS
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
PR20 E-COMMERCE
Celebrating visually compelling and user-friendly digital interfaces that enhance the online shopping experience.
PR21 FASHION/BEAUTY
Campaigns specifically designed for fashion, beauty, cosmetics, personal care, or related lifestyle brands.
PR22 FINANCIAL SERVICES/INVESTOR RELATIONS
Campaigns focused on financial products, services, institutions, or investor relations, encompassing banking, investment, insurance, and fintech.
PR23 FOOD & DRINK
Any type of food, drink, or grocery.
PR24 HEALTHCARE
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
PR25 MEDIA/ENTERTAINMENT/EVENTS
Any and all types of media, entertainment, or events.PR26 NGO/CHARITY
For work done for NGOs, charities, and non-profit organizations.
PR27 NON-DURABLE HOUSEHOLD GOODS
Fast-moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables.
PR28 POLITICS & GOVERNMENT
Communications regarding politics, government, or public policy.PR29 RESTAURANTS/FAST FOOD
For all restaurants, QSR (Quick Serve Restaurants), casual dining, including cafés and bars.
PR30 RETAIL STORES
Worked related to retail stores.
PR31 SPORTS & SPORTS MARKETING
Public relations campaigns and initiatives specifically focused on professional, amateur, or recreational sports. This includes work for teams, leagues, athletes, sporting venues, events, sponsorships, and the marketing of sport-related products and services (excluding general fitness/training, which falls under HEALTHCARE, and sports equipment, which falls under DURABLE GOODS).
PR32 TECH
Work related to software, hardware, internet services, mobile applications, artificial intelligence, cybersecurity, e-commerce platforms, consumer electronics, gaming, virtual or augmented reality, and other technology-driven products or services. This includes B2B and B2C technology communications.
PR33 TRANSPORTATION
Transportation including subways, trains, buses, bikeshares. Please note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
PR34 TRAVEL/LEISURE
Travel, tourism, and/or leisure activities including but not limited to airlines, cruise ships, hotels, recreation, etc.
PR35 UTILITIES
Including but not limited to telecommunications and energy.
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Entries in this category group, Purpose, use creative communication to encourage and affect changes in attitude, perception or behavior which will ultimately have a positive impact on the world. With intent toward the betterment of people, animals or the environment, winners in these categories may include all types of media.
Each case is evaluated by the jury through the lens of impact. Jurors seek cases where Purpose is done right - where there is evidence that Purpose, clearly articulated, authentically guides the business and results in better outcomes for employees, the company, and/or the community in which they operate.
JUDGING
70%
Purpose articulatedBusiness challenge/context where Purpose guided decisions
Execution - how the purpose was brought to life
30%
Results of the Purpose on any or all of the following stakeholders: employees, the business, the community in which you operate
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WI01 ANIMAL WELFARE
Public service intended to protect animals, improve animal welfare, or educate and inspire action on issues affecting animals.
WI02 CHILDREN’S HEALTH, HAPPINESS AND SAFETY
Public service campaign intended to help children in any way.
WI03 CIVIC & SOCIAL EDUCATION
Public service intended to educate on civic or social issues.
WI04 EMERGENCY RELIEF
Public service campaign in response to an event that caused hardship.
WI05 ENVIRONMENT/CLIMATE CHANGE & SUSTAINABILITY
Public service campaign intended to educate, change perception, or inspire action toward helping the environment.
WI06 FINANCIAL WELL-BEING
Public service intended to improve financial literacy, access, security, or well-being for individuals or communities.
WI07 HUMAN RIGHTS
Public service intended to educate, change perception, or inspire action towards promoting and advocating for human rights.
WI08 MENTAL HEALTH
Public service intended to educate, change perception, reduce stigma, or inspire action in support of mental health and well-being.
WI09 PHILANTHROPIC APPEALS
Public service intended to raise money for a cause.
WI10 PHYSICAL WELL-BEING
Public service intended to educate or inspire action that improves physical health, fitness, prevention, or overall well-being.
WI11 PROMOTION OF PEACE
Public service intended to promote peace.
WI12 TECHNOLOGY FOR GOOD
Use of tech to power purposeful and effective advertising.
WI13 UNIQUE PARTNERSHIP FOR GOOD
Collaboration between two or more entities working towards the betterment of society.
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Agencies with fewer than 50 total employees are eligible for the NYFA Small Agency entry discount. 1-5 pieces or executions of work that were created. This entry type accepts one supplemental supporting material such as a case video or case board.
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SA01 EXPERIENTIAL
Small agency advertising that creates meaningful interaction between a brand and its audience through live, physical, virtual, or immersive experiences.
SA02 AUDIO/RADIO
Small agency advertising utilizing an audio/radio component.
SA03 AVANT-GARDE/INNOVATIVE
Small agency advertising utilizing an avant-garde/innovative component.
SA04 BRANDED CONTENT/ENTERTAINMENT
Start-up advertising utilizing branded content/entertainment.
SA05 COLLABORATIONS & PARTNERSHIPS
Small agency advertising utilizing collaboration(s) and/or partnership(s).
SA06 DESIGN
Small agency advertising utilizing design.
SA07 DIGITAL/MOBILE
Small agency advertising utilizing a digital/mobile component.
SA08 DIRECT & COLLATERAL
Small agency advertising utilizing a direct and/or collateral component.
SA09 FILM
Small agency advertising utilizing a film component.
SA10 FILM CRAFT
Small agency advertising utilizing film craft.
SA11 HUMOR
Ads that nail humor like only New Yorkers can. We’re talkin’ campaigns that bring wit, sarcasm, and a good dose of smarts—stuff that’ll leave you on the pavement laughing.
SA12 OUTDOOR
Small agency advertising utilizing an outdoor component.
SA13 PACKAGE & PRODUCT DESIGN
Small agency advertising utilizing package and/or product design.
SA14 PRINT
Small agency advertising utilizing a print component.
SA15 PUBLIC RELATIONS
Small agency advertising utilizing a public relations component.
SA16 PUSHING CULTURE
Small agency advertising that is risk-taking, courageous, fearless, daring. The concept could have been rejected in the approval process or by the client but brave choices made it happen. Jury Brief must detail why this idea deserves to win.
SA17 SMALL BUDGET/BIG IDEA
Excellence achieved with limited budget/resources. Jury Brief must include budget and explanation of why you qualify for this award.
SA18 SOCIAL/ENVIRONMENTAL GOOD: NGO/PSA
Public service or education for the betterment of society. Sponsored by an NGO or non-profit.
SA19 USE OF AI
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.
SA20 WORK WITH PURPOSE
Small agency work that uses creative communication to positively impact people, animals, or the environment by encouraging meaningful changes in attitude, perception, or behavior. -
The same entry may be entered into only 1 Product or Service category.
SA21 AUTOMOTIVE
Work related to motor vehicles, parts, repairs, fuel, etc. Please see the TRANSPORTATION category for mass transit.
SA22 CORPORATE IMAGE/CONSUMER SERVICES/B2B
Self-promotion, internal communications, recruitment, rebranding, etc.
SA23 DURABLE GOODS
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
SA24 E-COMMERCE
Celebrating visually compelling and user-friendly digital interfaces that enhance the online shopping experience.
SA25 ENTERTAINMENT/MEDIA
Work done across music, film, television, books, news, digital platforms, and other media forms. It recognizes campaigns that promote or enhance cultural content and engage audiences through innovative storytelling across traditional and digital channels.
SA26 FASHION/BEAUTY
Campaigns specifically designed for fashion, beauty, cosmetics, personal care, or related lifestyle brands.
SA27 FOOD & DRINK
Any type of food, drink, or grocery.
SA28 HEALTHCARE
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
SA29 NGO/CHARITY
For work done for NGOs, charities, and non-profit organizations.
SA30 NON-DURABLE HOUSEHOLD GOODS
Fast-moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables.
SA31 POLITICS & GOVERNMENT
Communications regarding politics, government, or public policy.SA32 RESTAURANTS/FAST FOOD
For all restaurants, QSR (Quick Serve Restaurants), casual dining, including cafés and bars.
SA33 RETAIL STORES
Worked related to retail stores.
SA34 SPORTS
Honors excellence in sports advertising whether the brand is sporting equipment, a team, a league or the marketing effort is aimed at sports fans. Eligible entries include but are not limited to Sporting Event promotion, Super Bowl Ads and player endorsements.
SA35 TECH
Work related to software, hardware, internet services, mobile applications, artificial intelligence, cybersecurity, e-commerce platforms, consumer electronics, gaming, virtual or augmented reality, and other technology-driven products or services. This includes B2B and B2C technology communications.
SA36 TRANSPORTATION
Transportation including subways, trains, buses, bikeshares. Please Note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
SA37 TRAVEL/LEISURE
Travel, tourism, and/or leisure activities including but not limited to airlines, cruise ships, hotels, recreation, etc.
SA38 UTILITIES
Including but not limited to telecommunications and energy.
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Entries in this category group, Social Media & Influencer, spread the brand message through public sharing, commenting and expressions of opinions and content. Results are measured by reach in views, likes, shares, comments, user-generated content, etc. Eligible entries include but not limited to marketing solutions which utilize Facebook, Instagram, Twitter or Influencers to increase audience engagement.
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SM01 BEST USE OF A SINGLE PLATFORM
Work that demonstrates exceptional creative thinking, strategy, or execution built specifically for a single social media platform. The platform should be essential to the idea and its impact, rather than simply serving as a distribution channel. Entries should demonstrate how the unique capabilities, audience, culture, or functionality of the platform contributed to the success of the work.
SM02 BEST USE OF A MULTI-PLATFORM CAMPAIGN
Campaigns that use three or more different types of media, led by a social media component. Work should use the unique strengths of each platform to expand the idea and engage the audience, rather than simply repeating the same content across mediums.
SM03 BEST USE OF INFLUENCER
Groundbreaking, new, unique, or exceptionally creative use of an Influencer(s). Jury Brief must include why you think this idea is innovative.
SM04 BEST USE OF PARTNERSHIPS
Groundbreaking, new, unique, or exceptionally creative use of a partnership or collaboration used in social media. Jury Brief must include why you think this idea is innovative.
SM05 COMMUNITY ENGAGEMENT & ACTIVATION
Social media content and activity that builds, grows, sustains, and activates a specific online community. Work should demonstrate meaningful audience participation that drives engagement, brand awareness, action, and/or sales.
SM06 HUMOR
Ads that nail humor like only New Yorkers can. We’re talkin’ campaigns that bring wit, sarcasm, and a good dose of smarts—stuff that’ll leave you on the pavement laughing.
SM07 INNOVATION
Groundbreaking, new, unique, or exceptionally creative use of social media to promote the brand. Jury Brief must include why you think this idea is innovative.
SM08 REAL-TIME RESPONSE
Work created in the moment, demonstrating original thinking, fast reaction, and an investment in craft.
SM09 SMALL BUDGET/BIG IDEA
Excellence achieved with limited budget/resources. Jury Brief must include budget and explanation of why you qualify for this award.
SM10 SOCIAL/ENVIRONMENTAL GOOD: BRAND
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
SM11 SOCIAL/ENVIRONMENTAL GOOD: NGO/PSA
Public service or education for the betterment of society. Sponsored by an NGO or non-profit.
SM12 STORYTELLING
Best use of a crafted narrative in a social media campaign to tell a story and activate or engage an audience.
SM13 USE OF AI
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.
SM14 USE OF TECHNOLOGY & DATA
Creative use of technology and/or data to enhance, inform, or drive a social media idea. Work should demonstrate how technology, data, or the combination of both was used in a unique or effective way to strengthen the idea and audience engagement.
SM15 USER-GENERATED CONTENT
Intended to involve, engage, and inspire the audience to participate and create their own content that furthers the original idea and message. The ultimate collaboration between brand and user.
SM16 VIDEO
Creative use of video created for social media to engage audiences and elevate the brand idea.
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A category group dedicated to excellence in the field of sports advertising, celebrating work that markets and drives teams, brands, leagues, events, culture, products, players, fans, initiatives and innovation.
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SP01 BEER & SPIRITS IN SPORTS
Connecting beer and spirits to the world of sports through promotional content, fan experience, and storytelling.
SP02 CELEBRITY/ATHLETE/INFLUENCER
Best use of partnership with a celebrity, athlete, or influencer to increase awareness based on the individual’s connection to the brand.
SP03 COLLABORATIONS & PARTNERSHIPS
Uses collaboration or partnerships with brands, players, teams, leagues, governing bodies, or associations to produce measurable results.
SP04 COLLEGE ATHLETICS
Category that spotlights teams, conferences, rivalries, players and the college athletics experience.
SP05 COMMUNITY ENGAGEMENT
Brands and organizations impacting the community through outreach and engagement. Entries in this area may include booster engagement, season ticket holder engagement, fan engagement, etc.
SP06 CROSS-PLATFORM
Leverages multiple platforms in a unique and powerful way to engage the audience. Winners in this category will use the strengths of each platform to expand on the concept. This does not represent typical integrated campaigns where one piece of main content is used similarly across different media.
SP07 DESIGN
Demonstrates creative excellence in visual craftsmanship, including but not limited to product design, graphic design for print, and website design. This may also include the evolution of logos and team branding refreshes.
SP08 DIVERSITY, EQUITY, AND INCLUSION
Campaigns that highlight progress in diversity, equity and inclusion in sports and culture.
SP09 NIL (NAME, IMAGE, & LIKENESS)
Ads that involve NIL partnerships between brands and college athletes, innovation to further represent athletes and programs to support athletes in this space.
SP10 REAL-TIME RESPONSE
Work created in the moment, demonstrating original thinking, fast reaction, and an investment in craft.
SP11 SOCIAL GOOD: BRAND
Public service or education for the betterment of society or personal health and wellness. Examples can include a range of ads from responsible drinking to sustainability.
SP12 USER-GENERATED CONTENT
Intended to involve, engage, and inspire the audience to participate and create their own content that furthers the original idea and message. The ultimate collaboration between brand and user.
SP13 VR/AR
Best use of virtual reality or augmented reality.
SP14 YOUTH ATHLETICS
Category that celebrates players, programs, and initiatives for athletes under the age of 18. -
SM15 DIGITAL DISPLAYS
Best use of digital displays.
SP16 DIGITAL MOBILE
Attempts to reach audiences through websites, UI/UX, mobile experience, banner ads, rich media or other technology through the lens of sports. Eligible platforms include but are not limited to tablets, computers, wearable technology, digital screens, and mobile phones.
SP17 E-SPORTS
Brand messaging through E-Sports.
SP18 PODCAST & AUDIO ADVERTISING
Audio campaigns and promotions related to sports.
SP19 SHORT FORM CONTENT
Campaigns created for TikTok, Reels and other short form media with the purpose of sports marketing.
SP20 TECH
Best use of physical and virtual technology that is exceptionally creative, unique, or new in the discipline of sports. -
SP21 CHAMPIONSHIP EVENT
Advertising for a championship event, including the World Series, the Super Bowl, the NBA Finals, Masters, Wimbledon, etc.
SP22 COMPETITIONS & PROMOTIONAL GAMES
Brand messaging through competitions & promotional games at a sporting event, or sports themed.
SP23 FIFA WORLD CUP
Advertising related to the FIFA World Cup.
SP24 OLYMPICS 2026
Advertising related to the Olympic Games in 2026.
SP25 PARALYMPICS/ADAPTIVE SPORTS
Creative work that showcases inclusive athletics.
SP26 PRE-GAME HYPE
Advertisements prior to athletic competition, highlighting upcoming matchups and rivalries.
SP27 SPECIALTY COMPETITIONS
Ads related to events that are either exhibition, charity, awareness, cultural, or unique (Ex. NYC Marathon).
SP28 STUNTS
Brand messaging through stunts. Must be a sports-related brand or venue.
SP29 SUPER BOWL AD
Advertising during the Super Bowl.
SP30 TEAM OR LEAGUE PROMOTION
Sports related team or league promotion including governing bodies and associations. -
SP31 CREATIVE REVEALS
Creativity in the unveiling of sports uniforms, kits, mascots, rosters, etc.
SP32 EQUIPMENT
Messaging related to sports gear and equipment for athletic performance. This category includes both physical and digital equipment.
SP33 EXPERIENTIAL
Brand messaging through exhibits and/or installations. Must be a sports-related brand or venue.
SP34 FAN EXPERIENCE
Recognizing work related to fans and their physical experience prior to, during or after athletic events.
SP35 FILM
Pieces demonstrating excellence in storytelling using the medium of film or video – made for online, made for tv, etc.
SP36 INNOVATION
Groundbreaking, new, unique, or exceptionally creative sports advertising. Entrants must include why you think this idea is innovative.
SP37 IN VENUE ADVERTISING
Ads inside of sports venues that captivate in person audiences.
SP38 MASCOTS & TEAM CHARACTERS
Use of sports figures that are symbols of brand identity to drive individual team and event efforts.
SP39 MERCHANDISE
Creativity in apparel and merchandise as an extension of team and athletic brands.
SP40 PERSONAL NARRATIVES
Advertisements bringing personal, professional, and emotional stories to life through the lens of the athlete.
SP41 PRINT & OUTDOOR
Excellence in printed or published sports media including but not limited to billboards, posters, newspapers, magazines, and calendars, whether traditional printed materials or digital.
SP42 SOUND & MUSIC IN SPORTS
Utilizing chants, anthems, and sound design for sports advertisement.
SP43 SPORTS BETTING
Work intended to promote sports betting, fantasy sports, platforms and related services.
SP44 SPORTS & FASHION
Recognizing the intersection between sports and fashion for both fans and athletes.
SP45 TRIBUTES
Recognizing stories related to teams, sports figures and athletes.
SP46 VENUE INNOVATION
Highlighting the functional and design changes of in person venues, arenas and stadiums.
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This category celebrates excellence in student creativity. Seen through fresh eyes, advertising takes on an entirely new perspective. New York Festivals honors the next generation of advertising greats—emerging creative minds with the talent to challenge convention, shift perspectives, and inspire us to see the world in ways we never have before.
Rights and Permissions
The entrant warrants that they hold, or will secure, all necessary licenses and permissions for the use of any photographs, music, and or film embodied within the entries.
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ST01 ART DIRECTION
Excellence in the design and execution of the artistic/aesthetic elements.
ST02 BEST USE OF HUMOR
Excellence in the use of humor to elevate the concept.
ST03 COPYWRITING
Excellence in the use of the written word to elevate the concept.
ST04 GRAPHIC DESIGN
Excellence in the use of graphic design elements.
ST05 ILLUSTRATION
Excellence in the use of illustration.
ST06 INTERFACE & NAVIGATION (UX/UI)
Excellence in the design of interface & navigation that elevates the concept and is pleasing for the user.
ST07 PHOTOGRAPHY
Excellence in the use and execution of photography to elevate the piece.
ST08 TYPOGRAPHY
Excellence in the use and execution of typography to elevate the piece. -
ST09 ACTING
One or more performances stand out.
ST10 ANIMATION
Can include any type of animation. If mixed with live footage, both the animation and integration will be judged.
ST11 ART DIRECTION/PRODUCTION DESIGN
Art direction or design of the production befits the concept to elevate the piece.
ST12 BEST USE OF MUSIC
Licensed or adapted music used to elevate the concept.
ST13 CASTING
The casting befits the concept to elevate the piece.
ST14 CINEMATOGRAPHY
Excellence in the art of direction of photography in a motion picture (video or film).
ST15 DIRECTION
Excellence in the art of direction of a motion picture (video or film).
ST16 EDITING
The style and execution of editing/cutting elevates the concept in post-production.
ST17 ORIGINAL MUSIC
The use of original music composed for the brand/piece elevates the concept.
ST18 PRODUCTION ACCOMPLISHMENT
Excellence in execution of all craft elements involved.
ST19 SCRIPT/COPYWRITING
Excellence in the use of the written word to elevate the concept.
ST20 SOUND DESIGN/USE OF SOUND
Excellence in sound design, audio mixing, or use of sound that elevates the concept.
ST21 USE OF HUMOR
Excellence in the use of humor to elevate the concept.ST22 VISUAL EFFECTS
Excellence in the use of visual effects to elevate the concept. -
ST23 AUDIO/RADIO
Radio spots, podcasts, streaming, and/or downloadable audio content.
ST24 AVANT-GARDE/INNOVATIVE
Groundbreaking, new, unique, or exceptionally creative execution or use. Jury Brief must include why you think this is idea is innovative.
ST25 BRANDED CONTENT/ENTERTAINMENT
Seamlessly blend a brand’s message with content or entertainment.
ST26 DESIGN
Creative excellence in visual craftmanship.
ST27 DIGITAL/MOBILE
Reach their intended audience through websites, mobile apps, banner ads, and more using tablets, mobile phones, computers, etc.
ST28 DIRECT & COLLATERAL
Direct communication with the intended audience. Collateral pieces the audience can hold in their hands (and hopefully their hearts as well).
ST29 FILM
Moving picture advertising: film or video.
ST30 OUTDOOR
Out of home advertising including but not limited to: billboards, posters, digital screens, public spaces.
ST31 POSITIVE WORLD IMPACT
Public service or education for the betterment of society; social and environmental good.
ST32 PRINT
Traditional or digital print advertising.
ST33 PUBLIC RELATIONS
Campaigns intended to alter perception and good will toward a brand or brand’s message.
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This category group, The Future Now, is for interesting, meaningful, bespoke use of technology to provide experience and/or innovation leading to a better consumer experience.
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F01 AUGMENTED EXPERIENCE (AR/VR)
Honors immersive experiences using augmented, virtual, or mixed reality to extend storytelling, interaction, or utility beyond traditional screens.
F02 GAMING
Recognizes work that meaningfully integrates gaming platforms, mechanics, or culture to engage audiences through play, participation, or interactive systems.
F03 IMMERSIVE & CONVERSATIONAL EXPERIENCES
Recognizes work that uses emerging interfaces to create deeper, more dynamic interactions between people and brands. This includes AI-driven conversational systems, spatial and multi-sensory environments, and experiences that adapt in real time to user behavior. Judges look for ideas where immersion or dialogue meaningfully enhances the storytelling, utility, or emotional impact — not just the technology itself.
F04 INNOVATION
Leveraging technology (hardware and software) in new and unimaginable ways to solve problems for clients.
F05 NFT/BLOCKTRAIN
Recognizes creative work that meaningfully uses blockchain or NFTs to enable new models of ownership, exchange, provenance, or participation, beyond novelty or speculation.
F06 TECH
Honors work where technology is the primary driver of innovation, experience, or problem-solving, including custom-built tools, platforms, hardware, or systems that unlock new creative possibilities.
F07 WEB3
Recognizes creative work built on decentralized platforms or principles where community ownership, transparency, or trustless systems meaningfully shape the idea or experience. -
Honors excellence in how advertising is made. This discipline focuses on production innovation, technical skill, and execution quality – celebrating work where new methods, tools, or capabilities took the craft to another level. Whether it’s generative AI creating visuals that were previously impossible, virtual production enabling new cinematography, or robotics bringing wild ideas to life, judges look for technical chops in service of great creative.
F08 CRAFT & EXECUTION
Honors excellence in how work is made, recognizing innovative production techniques, technical skill, and execution quality in service of the idea.
F09 GENERATIVE/AUGMENTED AUDIO
Recognizes innovative use of AI-generated or technology-enhanced audio, including voice, music, or sound design, where technology meaningfully elevates the experience.
F10 INNOVATION IN EXECUTION
Honors breakthrough production approaches where new processes, workflows, or technologies fundamentally change how the work is executed.
F11 ROBOTICS
Recognizes creative work that incorporates robotics or automated physical systems as a meaningful part of the idea, interaction, or execution.
F12 VIRTUAL PRODUCTION
Honors work created using virtual production techniques such as real-time rendering, virtual sets, or LED environments that expand creative or production possibilities. -
Rewards work that uses data and AI to drive measurable business results. This discipline is about turning intelligence into action – whether through sharp insights that reshape creative strategy, real-time adaptation that captures the moment, predictive modeling that anticipates needs, or rigorous optimization that proves what works. Judges want to see the connection between data, creative decisions, and performance outcomes. Show how information was used smartly and back up with results.
Judging for this category is weighted 50% on creativity and 50% on results.
F13 AI-DRIVEN PERFORMANCE
Honors campaigns where AI systems played a defining role in optimizing outcomes, improving efficiency, or scaling performance. Whether through automated creative iteration, predictive modeling, or intelligent distribution, entries must show how AI materially improved results. Judges expect transparent explanation of the AI’s role and proof of its effect on performance metrics.
F14 DATA-DRIVEN CREATIVITY
Recognizes ideas where data not only informed strategy but actively inspired the creative execution itself. This category celebrates work that turns insight into imagination, transforming information into storytelling, design, or experiences. Judges look for a strong connection between the dataset and the creative output, along with meaningful results.
F15 DYNAMIC CAMPAIGN
Recognizes campaigns that evolve in response to audience behavior, cultural signals, or real-time inputs. Work in this category demonstrates a flexible creative system that adapts intelligently across channels while maintaining cohesion. Judges look for strong strategic architecture supported by meaningful variation, not just cosmetic changes.
F16 DYNAMIC TARGETING
Celebrates smart targeting strategies powered by data, AI, or machine intelligence to reach the right audience with the right message at the right time. Entries should show how segmentation, personalization, or contextual delivery improved relevance and performance. Judges expect clear rationale for the targeting approach and proof that it elevated creative or business outcomes.
F17 REAL-TIME & ADAPTIVE
Celebrates ideas that react instantly to cultural moments, audience behavior, or live conditions. These are campaigns built to flex, respond, and evolve with speed while maintaining craft and brand relevance. Judges want to see how rapid adaptation created impact that would not have been possible through a static approach.
F18 USE OF AI FOR EFFECTIVENESS
Honors work where AI directly contributed to measurable business results, whether through prediction, optimization, automation, or enhanced decision-making. This category rewards creative ideas strengthened by intelligent systems that improved efficiency, accuracy, or performance. Judges want to see a clear link between the AI application and the outcome achieved, supported with evidence.
F19 USE OF DATA
Recognizes work where data meaningfully shaped the creative idea, execution, or delivery. Entries should demonstrate how insights derived from first-party, third-party, or contextual data unlocked deeper audience understanding or drove smarter decisions. Judges look for clarity of insight and evidence that data directly improved the outcome. -
Celebrates work that proves technology can be both powerful and principled. This discipline recognizes advertising that used new tech with real transparency, gave consumers actual control, or created measurable positive social or environmental impact. Whether building trust through honesty, tackling real-world problems, or showing what ethical innovation looks like in practice, judges look for work where doing right also delivered business results.
F20 RESPONSIBLE INNOVATION
Work that deployed AI or emerging technology while maintaining transparency, demonstrating positive impact, or addressing social/environmental challenges. Proves technology can be both powerful and responsible. -
Recognizes organizations that have built transformational technology to drive media and creative operations. This discipline honors the creation of proprietary platforms, systems, or production pipelines that fundamentally changed how creative work gets made. These are the big infrastructure bets that create lasting competitive advantages, proven through portfolios of excellent work produced at speeds, scales, or quality levels that weren’t possible before. Judges evaluate both technical chops, brand/creative outputs and business impact.
F21 AI-POWERED OPERATIONS
Organizations that built proprietary AI systems, platforms, or production pipelines that fundamentally transformed their creative capabilities – proven through portfolio of excellent work produced at new speed, scale, or quality.
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Celebrating excellence in the use of iconic New York City in advertising. If your work captures the vibe of New York City, enhancing your concept with images, sounds, songs, landmarks, people, or famous sayings and mottos, we want to see it and honor it. These must be paid advertisements that ran during the eligibility period. Enter for free. Jury Brief must include why you think this piece deserves this award.
NY01 THE NEW YORK CITY AWARD Free To Enter
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The NYF’in Funny category group celebrates the art of humor in advertising, the work that makes people laugh, smirk, or even cringe (in the best way). It honors the sharpest wit, the most unexpected turns, and the courage to find joy in a world that often takes itself too seriously.
Entries should demonstrate excellence in comedic concept, performance, writing, and timing across all mediums.
EF01 BRAIN ROT
Work that embraces absurdity, irony, and self-awareness in a way that feels unmistakably of the internet age. Celebrates surreal humor and meta storytelling that break traditional advertising formats.
EF02 COPYWRITING
The written word as comedic weapon. Celebrates wordplay, tone, rhythm, and craft in short- or long-form copy that entertains while it sells.
EF03 MADE FOR SOCIAL MEDIA
Comedy crafted specifically for social platforms, where short attention spans and cultural fluency turn funny ideas into viral moments.
EF04 MEME/VIRAL
Work designed to live, spread, and evolve online through humor, self-awareness, or cultural commentary. Celebrates campaigns that became part of the social conversation through organic sharing and remixing.
EF05 OUTDOOR
Smart, bold, and funny ideas made for public spaces. Humor that stops people mid-stride, sparks conversation, or becomes part of the city’s visual culture.
EF06 PRINT
Wit, visual puns, or written humor that delivers laughs (or groans) in a single static image.
EF07 REAL-TIME RESPONSE
Work that uses humor to react quickly to current events, culture, or social trends, proving the brand’s comedic instincts and timing are razor-sharp.EF08 TVC/ FILM & VIDEO
Comedy created for television or online film. Recognizes excellence in direction, performance, and timing in long- or short-form video.
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New York Festivals, in partnership with the African Cristal Festival, is proud to present the NYF Cristal Village Award.
This award celebrates creative brand and experience work that educates for good, recognizing purposeful campaigns and initiatives across any channel that have broad appeal and drive cultural synergy and understanding.
To qualify for this award, work must embody a strong sense of purpose, inspire new thinking or deeper understanding, and change attitudes and behaviors for social good. The award focuses on entries that bridge cultures and deliver messages with wide-reaching, positive impact.
Examples of eligible work include, but are not limited to, campaigns delivering human & community-driven brand activation, new product and service launches and activation - with a strong social focus, climate and sustainability change, mental, physical health & wellness impact, disease awareness, animal welfare, and human rights.
Entry fees for submissions in this category will go towards sponsoring Pan-African young creatives to attend the African Cristal Festival, planned to take place in Casablanca, Morocco in September 2027. Both New York Festivals and the African Cristal Festival hope that such an experience for young talent will change and inspire lives.
CVA01 NYF Cristal Village Award
ENTRY PROCESS
SAMPLE ENTRY FORM
before you begin please prepare
AGENCY & INDIVIDUAL CREDITS
BILLING AND SHIPPING DETAILS
WHETHER YOU WANT YOUR WORK SHOWCASED
YOUR FILES (up to 2 for Singles, 6 for Campaigns)
MOVs, MP4s, MP3s, PDFs, JPEGs/PNGs, and Website URLs only
AT LEAST ONE (1) UNIQUE JURY BRIEF
If entering Public Relations, Creativity in Commerce, or Creative Marketing Strategy/Effectiveness, additional information is required. See Step 3.
Entries made from the same draft will be linked. Uploads and changes made to one will affect the others. Contact processing@newyorkfestivals.com for assistance.
DUPLICATION TOOL
You can now duplicate entries directly from your account dashboard and the entry process.
Within the entry process, you will find a “Copy Entry” button at the bottom of every page. Clicking this will duplicate the entry you’re working on, saving all submission details up to that point before returning you to your Account Dashboard.
Entries copied prior to selecting categories will be found under “Incomplete Drafts,” while entries copied after selecting categories will be found under “Complete Drafts.”
From your Account Dashboard, you can duplicate an entry by clicking the “Copy” icon found to the right of your entry’s title. Doing so will immediately generate a copy and navigate you to its Base Information page.
Please Note
Copied entries will be titled nearly identically to the original, however their titles will now include the suffix “-copy” at the end to help identify different iterations of your entry. Please be sure to remove this from your title; otherwise, it may appear on your award should your entry go on to win.
navigating the website
Homepage
Submit your work by clicking “ENTER” in the top-left corner, or logging-in and navigating to your Account Dashboard to begin a new entry. You can also browse our competition rules, winners, press, and store offerings.
LOG-IN PAGE
Enter your email and password to log-in. If you’ve forgotten your password, you can reset it here. If you do not receive the Reset email, please contact processing@newyorkfestivals.com
If you’re new to NYF, you’ll need to register an account with us to enter.
REGISTRATION PAGE
Please complete this form to the best of your ability. Once you have completed the form and clicked “Register,” an activation email will be sent to your email address. If you do not receive that email within 10 minutes of registration, please contact processing@newyorkfestivals.com
ACCOUNT DASHBOARD
CART
Create a new entry draft or submit completed entry drafts for checkout. You can duplicate any completed entry drafts in your cart.
EDIT UNFINISHED DRAFTS
Incomplete and complete entry drafts appear in the space below your cart. You can either finish incomplete drafts, or send completed drafts to your cart for checkout.
UPLOAD PIECES
Entry drafts that have been completed and sent through Checkout will appear at the bottom of the page, underneath “PAID ENTRIES.” Clicking “Upload Pieces” will take you into your entry’s upload section.
EDIT PROFILE
Edit your Account’s name, title, and company information. If you need to amend the email address associated with your account, please contact processing@newyorkfestivals.com
entry Form
1. base information
PLEASE PREPARE THE FOLLOWING INFORMATION
ENTRY TITLE 60 Characters max.
BRAND NAME 40 Characters max.
YOUR AGENCY Created by
CREATIVE DIRECTOR
CREATIVE DIRECTOR EMAIL
IF APPLICABLE
FILM PRODUCTION COMPANY
PUBLIC RELATIONS COMPANY
HOLDING COMPANY
AGENCY NETWORK
Please make sure that your title, agency, and brand name all contain proper spelling and correct capitalization. Winning entries will be showcased on our website exactly as they are entered.
If your Title or Brand exceed the limits please include * and contact processing@newyorkfestivals.com
ENTRY TYPE
SINGLE 2 Files max.
CAMPAIGN 6 Files max.
NEW YORK CITY AWARD
SMALL AGENCY 6 Files max.
Small Agency is defined as an agency of under 50 employees.
RELEASE/AIRDATE
Must have been aired/produced from January 1, 2026 through May 7th, 2027. Entries in the Creative Marketing Strategy/Effectiveness category group have an eligibility period from January 1, 2025 through May 7, 2027.
SHOWCASE YES or NO
Makes your work available for public viewing. If you do not have the rights or permissions to showcase, please select “NO.”
DO YOU QUALIFY FOR ANY OF THE NYF INDUSTRY/SPECIALTY AWARDS?
BOUTIQUE AGENCY OF THE YEAR AWARD
BEST NEW AGENCY AWARD
IN-HOUSE AGENCY OF THE YEAR AWARD
PUBLIC RELATIONS AGENCY OF THE YEAR AWARD
2. credits
Please list individual credits in order of importance with the highest credit first. There is a 40-character limit per each NAME and JOB TITLE field (including spaces).
Winning trophies will be shipped to the entering contact’s shipping address only once. Any return and reshipping costs will be paid for by the entrant.
If you click “SAVE DRAFT” button, your entry will appear in the “Incomplete Drafts” section of your Account Dashboard.
3. Select Category
Select the category that most closely relates to your submission’s type of program, primary purpose, content, or target audience. You may enter the same production or program in multiple categories. There is an entry fee for each category you enter.
The FOLLOWING categories require ADDITIONAL Information.
Commerce and creativity
Insight/Context
Execution/ideas
Results/Conversion
CREATIVE MARKETING STRATEGY/EFFECTIVENESS & the future now: Data Intelligence & Effectiveness
Objective
Idea & Strategy
Types of Media & Execution
Results & Effectiveness
Public relations
Campaign Start Date
Campaign End Date
Target Audience
Objective
Research
Planning
Execution
Evidence Of Results
CONFIDENTIAL INFORMATION
Only to be shared with the jury
please note
For Small Agency categories, please return to your base information and set your entry type selection to one of the “Small Agency” options.
4. review
The “Review Entry” page will detail your Base Information, Pieces, Credits, Categories, and Additional Information (if applicable). Please make sure these details are correct. When you are ready, click the “ADD ENTRY TO CART” button to proceed.
If you click the “SAVE DRAFT” button, your entry will appear in the “Complete Drafts” section of your Account Dashboard.
5. Cart
Your cart will display any completed entry drafts that have been added to it.
If your cart is empty, please click “Enter” in the header to start a new entry, or return to your Account Dashboard to finish any incomplete drafts.
When you have added an entry to your cart, the following options will become available:
EDIT
Allows you to return to your Entry Details.
SAVE FOR LATER
Moves your Entry Draft into the Completed Entries section of your Account Dashboard.
+ADD ENTRY
Starts a new entry.
CHECKOUT
Proceeds to payment.
6. checkout
PLEASE PREPARE THE FOLLOWING INFORMATION
PLEASE PREPARE THE FOLLOWING INFORMATION
BILLING ADDRESS
FIRST NAME
LAST NAME
STREET 1
STREET 2
STREET 3
CITY
STATE
ZIP CODE
COUNTRY
PHONE
EMAIL
COMPANY
SHIPPING ADDRESS
FIRST NAME
LAST NAME
STREET 1
STREET 2
STREET 3
CITY
STATE
ZIP CODE
COUNTRY
PHONE
EMAIL
COMPANY
PAYMENT METHOD
CREDIT CARD
FEES
3% of the total order for VISA and MasterCard.
3.2% of the total order for American Express.
CARD TYPE
NAME ON CARD
CARD NUMBER
EXPIRATION DATE
WIRE TRANSFER $125 Fee
PLEASE NOTE
Entering companies located in the following countries must prepare their Economic Operator Registration and Identification number (EORI, also known as Organization Number or Unique Identification Number): Austria, Belgium, Bulgaria, Croatia, Republic of Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Northern Ireland, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, and Switzerland.
If your shipping address is in one of the countries or territories listed above, please enter N/A in the EORI field.
PLEASE NOTE
Depending on the country, additional information may be requested to help UPS ensure smooth customs clearance and avoid brokerage delays.
If you encounter any errors, please contact processing@newyorkfestivals.com
UPS Does Not Ship to P.O. Boxes.
Please give us your street address for the delivery of your award.
Students must use their personal address, not their sponsoring school’s address. We cannot ship to schools.
7. review & submit
CREDIT CARD
Once you have completed all fields in Checkout, you can review your billing and shipping addresses one final time before you confirm and submit your order to close your cart.
WIRE TRANSFER
Before submitting your order for payment by wire transfer, you will be asked to accept our policies by checking the box and clicking Submit.
code of conduct
INVESTIGATION & REVIEW
NYF may request:
Proof of media placement
Evidence of client approval
Clarification on results and case study metrics
We reserve the right to contact the client or agency network to confirm details, if necessary.
PENALTIES FOR CONFIRMED SCAM WORK
If an investigation concludes that an entry constitutes scam advertising, defined as work that was fabricated, falsely represented, or executed without the client’s full knowledge and approval, the entry may be subject to penalties.
TRANSPARENCY & DUE PROCESS
Entrants will be notified if their work is under investigation and will be given the opportunity to respond and provide supporting documentation before any final decision is made.
At New York Festivals Advertising Awards, we are dedicated to honoring only authentic, client-approved, and publicly aired or published work. To ensure fairness and protect the integrity of the competition, we have implemented SCAMGUARD, a transparent but confidential system that empowers jurors to flag questionable work.
FLAGGING SUSPICIOUS ENTRIES
Our jury members are encouraged to anonymously flag entries that raise concerns about legitimacy. This may include, but is not limited to, work that:
Was never published, aired, or otherwise released to the public in a legitimate media buy.
Was submitted under misleading claims or inflated results.
Jurors can submit supporting comments or rationale for their suspicions as part of the confidential flagging process.
USE OF ARTIFICIAL INTELLIGENCE (AI)
New York Festivals recognizes that artificial intelligence and machine-assisted tools are increasingly part of modern creative workflows. Their use is permitted. However, all entries must meet the same standards of authenticity, transparency, and client approval as traditionally produced work. Entrants must ensure that:
AI tools are used as part of a legitimate creative process, not to fabricate work, results, or media placement.
All submitted work represents a real campaign that was client-approved and publicly aired or published.
Case studies, results, and metrics are accurate and not artificially generated, exaggerated, or misrepresented through the use of AI.
AI-generated or AI-assisted elements do not mislead jurors about the nature, scope, or execution of the work.
New York Festivals reserves the right to request disclosure or clarification regarding the use of AI tools as part of its investigation and review process. Failure to provide accurate information, or the use of AI to simulate, fabricate, or disguise non-existent work, will be treated as a violation of these Rules and Regulations and may be subject to the same penalties as confirmed scam advertising.
8. Confirmation Number
Upon confirmation, an invoice and order number will be generated and emailed to you. Please retain these for your records.
Your orders and entries will be displayed at the bottom of your Account Dashboard under “Paid Entries.”
After you receive your confirmation number, you will need to input the piece details including title, type of entry, background summary, translation (if not in English) and method of submission. You can also access the invoice for your order.
9. Piece details
Unless entering a film-related category, please upload your case video first, followed by any boards or additional video work you may have.
PIECE TITLE No Character limit.
ENTRY FORMAT
MP3
MP4
MOV
PDF
JPEG/PNG
WEBSITE
JURY BRIEF 800 Word Max.
Use this section of the entry process to explain to the jury why your entry should win in the category chosen. This is your opportunity to include any additional context, descriptions, and/or statistics.
UPLOAD
Drag and drop your file into the space provided to upload your work.
To add a new file, please click “+NEW PIECE” to create space for it.
If you do not see the option, you have used all of your available Entry Pieces. For more space, please adjust your Entry Type under Base Information.
TRANSLATION Optional, Unlimited Space
FILM
We recommend including embedded translation in the film as clear, legible subtitles.
EX:
If embedded subtitles are unavailable, please include complete written translations with your submission via the space provided in the entry form.
AUDIO
If your entry is not produced in English, please include a complete English script with your submission where indicated in the entry form.
WEBSITES
Translate only relevant menu sections, headlines and text.
student entry Form
1. base information
PLEASE PREPARE THE FOLLOWING INFORMATION
ENTRY TITLE 60 Characters max.
BRAND NAME 40 Characters max.
YOUR AGENCY Created by
CREATIVE DIRECTOR
CREATIVE DIRECTOR EMAIL
IF APPLICABLE
FILM PRODUCTION COMPANY
PUBLIC RELATIONS COMPANY
HOLDING COMPANY
AGENCY NETWORK
Please make sure that your title, agency, and brand name all contain proper spelling and correct capitalization. Winning entries will be showcased on our website exactly as they are entered.
If your Title or Brand exceed the limits please include * and contact processing@newyorkfestivals.com
RELEASE/AIRDATE
Must have been aired/produced from January 1, 2026 through May 7th, 2027.
SHOWCASE YES or NO
Makes your work available for public viewing. If you do not have the rights or permissions to showcase, please select “NO.”
RIGHTS AND PERMISSIONS
All entrants hold or will secure the necessary licenses for use of all Photographs, Music and/or Film embodied within the entries. Entrant will fully defend, indemnify and hold NYF, its affiliated companies, assignees and licensees harmless from any talent or other residual charges due to the release of its entries or any third party claims against NYF, its affiliated companies, assignees and licensees resulting from the content of the entries and the intellectual property contained therein. The person submitting entry or entries certifies that he or she has full authority to approve the rights granted herein.
2. credits
Please list individual credits in order of importance with the highest credit first. There is a 40-character limit per each NAME and JOB TITLE field (including spaces).
Winning trophies will be shipped to the entering contact’s shipping address only once. Any return and reshipping costs will be paid for by the entrant.
If you click “SAVE DRAFT” button, your entry will appear in the “Incomplete Drafts” section of your Account Dashboard.
3. Select category
Select the category that most closely relates to your submission’s type of program, primary purpose, content, or target audience. You may enter the same production or program in multiple categories. There is an entry fee for each category you enter.
STUDENT WORK
This category celebrates excellence in student creativity. Seen through fresh eyes, advertising takes on an entirely new perspective. New York Festivals honors the next generation of advertising greats—emerging creative minds with the talent to challenge convention, shift perspectives, and inspire us to see the world in ways we never have before.
4. Review Entry
The “Review Entry” page will detail your Base Information, Pieces, Credits, Categories, and Additional Information (if applicable). Please make sure these details are correct. When you are ready, click the “ADD ENTRY TO CART” button to proceed.
If you click the “SAVE DRAFT” button, your entry will appear in the “Complete Drafts” section of your Account Dashboard.
See Steps 5-9 above for the rest of the entry process.