Paul marobella
President and Chief Marketing Officer,
Republic Brands
fmr. Chairman and CEO Havas North America
Paul Marobella is currently the President and Chief Marketing Officer of Republic Brands, a global consumer packaged goods company that manufactures and markets an iconic portfolio of brands including JOB, OCB, E-Z Wider in the fast-growing category of rolling paper and roll-your-own products. He is responsible for overseeing all U.S. commercial activities.
Immediately prior to Republic Brands, he enjoyed 8-years, most recently, as the Chairman and CEO of Havas North America where he successfully led the network to a turnaround and growth for the highly-critical region within the global holding company. He architected the strategy for the firm to be The Most Meaningful Partner To The Modern CMO and led the team to be recognized as a Best Place To Work multiple times through a commitment to industry-leading DEI programs, winning marquee new business, leading M&A with 6 deals creating considerable incremental value for Havas. He also developed the plan for modern marketing innovation creating the industry’s first AI-powered customer journey tool, Arcadia and co-founded the Annex Consultants of Culture model inside of Havas scaling to 5 U.S. cities working with brands such as Adidas, Netflix, Epic Games, Mike’s Hard Lemonade and more. His teams have won scores of creative awards including Pencils, Lions and Clio’s including a Cannes Lion Titanium shortlist for the First Ad In The Blockchain for TD Ameritrade.
His career has been equal parts digital, data and media-fueled creativity having spent 8-years prior to Havas at the digital experience division of Accenture Interactive, Wirestone and before that driving digital, media and creative innovation at world-class consulting and creative companies for the CEO and CMO’s of top brands including IBM, Microsoft, Jordan Brand, Nike, Adidas and many more.
Paul sits on the Board of Directors for Scorched Ice, a sports IoT data and intelligence start-up and Broadstone Technologies, an MIT-born cybersecurity company.
He’s been named Best and Brightest Media Strategist by AdAge 2x, multiple Agency of Year accolades, Shortlist for U.S. Network of the Year 2019, awarded Digiday Most Innovative Culture 2018 and 3% Movement Manbassador including being an inaugural signatory of the 3% Pay Equity Pledge for Havas NA. He’s led teams to two Fast Company World Changing Idea Finalists: Detroit Matters for Craftsman & #blackatwork for Havas.
Paul is passionate about improving diversity and representation in both the marketing industry and the game of hockey. He currently sits on the National Hockey League’s Diversity and Inclusion Council, the advisory board for the Chicago Blackhawks Foundation, Chairman of the Inner-City Education Program in Chicago focused on changing the color of hockey through education and is a board member of the oldest boys and girls club in Chicago, Off The Street Club.
Recognized as a thought leader in modern marketing, Paul has been a guest speaker at dozens of conferences including Advertising Week, The Cannes Lion Festival, Mirren, The Paley Media Center, CES and more. He’s been quoted in Forbes, The Wall Street Journal, New York Times, Chicago Tribune, Digiday, Advertising Age, Campaign, Adweek and appeared as a podcast guest on many shows including AdAge Ad Lib, The Executive Athlete Podcast, The Smart Athlete Podcast, The Empathy Edge Podcast and The CEO Forum.