Steven Moy

Chief Executive Officer
Barbarian

Steven Moy is a hands-on agency CEO who lives by the philosophy “Speed is the New Black.” He has a strong track record of creating high-performing teams with new service offerings, strategic acquisition of capabilities and high-growth partnerships. For decades, Steven has worked on large-scale digital transformation and world-recognized initiatives for global brands including AMEX, McDonald’s, Marvel, Shiseido, Johnson & Johnson, CVS, LVMH, Samsung and AT&T.

Since joining Barbarian as CEO in 2019, Steven has fundamentally reshaped the agency. He has added over 20 new clients, launched 4 new business practices, brokered an alliance with sports media personality Jay Williams and hired new creative, strategy and technology leads. These accomplishments led Steven to be named to Campaign’s 40 Over 40 in 2020. In 2021, Fast Company honored Barbarian’s 2020 social commerce innovation Mucinex Sickwear as a World Changing Idea and invited Steven to join its Board of Executives.

Prior to Barbarian, Steven served as US CTO at R/GA and was responsible for growing new business, creating new service offerings and monetizing its technology partnerships. Steven also created a new breed of client relationships for the agency, opening the doors to CIOs, CTOs and CDOs at Johnson & Johnson, Carnival and Shiseido. Additionally, Steven was part of the founding team to launch IPG’s first Global Adobe and Salesforce Technology Practices.

Before R/GA, he served as Isobar UK’s CEO and previously as the US Chief Commerce Officer where he shaped Isobar’s approach combining digital marketing and commerce that resulted in winning new clients including McDonald’s, Coach, Adidas and Mass Mutual. Prior to Isobar, Steven was the Regional Managing Director of SapientNitro and was responsible for all aspects of agency business, including the transition from Sapient to SapientNitro and 20% YOY revenue growth in New England.

Steven’s hands-on approach created long-lasting client relationships with burgeoning start-ups and household names. Steven has previously served as a judge for The Drum Awards, EFFIEs and Campaign Awards.