Craig Elimeliah serves as Executive Director, Experience at VMLY&R. Craig leads teams across strategy, technology, creative and production, always pushing the boundaries of what a truly transformative experience is for brands and consumers. Never settling for the status quo, his approach to mediating the complexities that accompany business is one that seeks to understand the crux of where brand and experience meet — and the result is pure magic. Craig’s leadership style is underpinned by his keen ability to orchestrate and deliver connected experiences at scale into a realm of uncharted, unrestrained creativity.

Based in VMLY&R’s New York office, Craig serves as a senior leader driving our Experience practice across all client alignment teams. Past and current clients include: Nestle, Pfizer, MOTO, Legoland, Ford, PepsiCo, DELL, Luminary, NBA, Disney, Humana, Clorox, Office Depot, TWC, J&J, COTY, Microsoft, Bloomberg, Gerber, Intel, Fila, Converse, AXE, Mini, CITIBANK, Hershey's, Sean John, USA Network, HP, United Nations, Herman Miller, Toyota, Daffy's, Coke, New Balance, Sony Music, LifeScan, PhRMA, Xerox, NBC Universal, PhRMA, Newell Rubbermaid, Perdue, John Varvatos, NYDJ and SyFy.